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空軍志願役官士兵

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圖 2-1 動機歷程之模式    資料來源:林國賢(2004)。 緊張 不安 驅力 行為 需求滿足 緊張不 安消除 認知過程未滿足的需求 學習
表 2-1  旅遊動機之相關研究文獻(續)  年代  學者  旅遊動機  1985 Manning  認為人們參與遊憩活動是為滿足各種不同的旅遊動 機。  1988  胡淑雲  將旅遊動機區分為生理與心理兩方面。  1989  Roski  & Forster  放鬆娛樂、體能發洩、健康、自我主張、適能、社會接觸等。  1992  觀光局  心理、生理、知識與技能、人際之間。  1992  楊嵐雅  生理、精神、社會、教育、經濟、政治。  1993  臧芷伶  滿足好奇心、利用休閒時間與家人共處並享受知性安
表 2-1  旅遊動機之相關研究文獻(續)  年代  學者  旅遊動機  2004  詹明甄  以婦女出國旅遊為主軸,探討其出國的旅遊動機和購 物動機,以及購物行為和旅遊體驗之間的相關性。  2004  張舉成  找回平靜、新奇、社會化、文化探索、投入與學習。 2004  鄒文昇  主要在探討遊客基本背景屬性、其參與黑鮪魚文化觀光季活動的遊憩動機,並擬定推動地方產業文化活動 的行銷策略。  2005  簡大仁  自我肯定、目的學習、輕鬆情感、隨意走走。  2005  葉純菊  增加與家人相處機會、放鬆身心、
圖 2-2 休閒阻礙階段模式
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