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在文檔中  旅遊統計 (頁 50-129)

Overview

Analysis of Results Overview

- Visitor arrivals decreased by 2.6% year-on-year to 30,714,628 in 2015, the first decline recorded since 2010. Overnight visitors dropped by 1.8% to 14,307,767, and same-day visitors declined by 3.3% to 16,406,861 (53.4% of total). The average length of stay of visitors rose by 0.1 day year-on-year to 1.1 days; overnight and same-day visitors had an average stay of 2.1 days and 0.2 day respectively.

Visitors on package tours decreased by 12.1% year-on-year to 9,788,820.

- Total spending of visitors amounted to MOP 51.13 billion, down by 17.2% year-on-year, marking the first decline since the data was first released in 2010. Total spending of overnight visitors (MOP 40.17 billion) decreased by 21.1%, while that of same-day visitors (MOP 10.96 billion) rose slightly by 0.9%.

Meanwhile, per-capita spending of visitors was MOP 1,665, down by 15.0% year-on-year; per-capita spending of overnight visitors (MOP 2,807) dropped by 19.6%, whereas that of same-day visitors (MOP 668) rose by 4.3%.

- A total of 106 hotels/guesthouses were operating at end-2015, an increase of 8 year-on-year, bringing the number of guest rooms up by 15.6% to 32,249. In 2015, the average occupancy rate of hotels/guesthouses dropped by 6.0 percentage points to 80.5%. Number of guests staying in hotels/guesthouses decreased by 2.1% year-on-year to 10,488,838; visitor-guests (9,852,688) accounted for 68.9% of the total overnight visitors, up marginally by 0.1 percentage point.

- Outbound Macao residents using services of travel agencies totalled 1,511,143, down by 1.7% year-on-year; those travelling on package tours increased by 4.2% to 610,469 (40.4% of total).

Principal Indicators

2015 2014 Change (%)

Visitors

Visitor Arrivals (‘000) 30 715 31 526 -2.6

Overnight Visitors 14 308 14 566 -1.8

Same-day Visitors 16 407 16 960 -3.3

Average Length of Stay (Day) 1.1 1.0 0.1 day

Overnight Visitors 2.1 1.9 0.2 day

Same-day Visitors 0.2 0.2 -

Visitors on Package Tours (‘000) 9 789 11 142 -12.1

Spending of Visitors

Total Spending (Million MOP) 51 128 61 749 -17.2

Overnight Visitors 40 165 50 883 -21.1

Same-day Visitors 10 963 10 866 0.9

Per-capita Spending (MOP) 1 665 1 959 -15.0

Overnight Visitors 2 807 3 493 -19.6

Same-day Visitors 668 641 4.3

Hotels/Guesthouses

Operating Establishments 106 98 8 estab.

Guest Rooms 32 249 27 904 15.6

Guests (‘000) 10 489 10 713 -2.1

Average Occupancy Rate (%) 80.5 86.5 -6.0 p.p.

Average Length of Stay (Night) 1.5 1.4 0.1 night

Outbound Residents Using Services of Travel Agencies (‘000)

1 511 1 537 -1.7

On Package Tours 610 586 4.2

Under Individual Arrangements 901 951 -5.3

Visitor Arrivals

Visitor Arrivals

Visitor arrivals peaked in August (3,033,081) and were lowest in June (2,248,281). Compared to 2014, visitor arrivals in March registered the largest decline (-13.5%), while February and December recorded an increase of 4.5% and 3.7% respectively.

Analysed by mode of transport, visitor arrivals by land accounted for 56.0% of the total, at 17,210,946, down by 1.0% year-on-year; visitors entering through the Border Gate (15,176,480) dropped by 2.6% while those through the Checkpoint of Cotai (2,009,551) rose by 13.1%. Visitor arrivals by sea totalled 11,413,908, down by 5.5% year-on-year, with those arriving via the Outer Harbour (6,992,837) and the Provisional Ferry Terminal in Taipa (4,098,894) declining by 5.0% and 3.4% respectively. Visitor arrivals by air increased by 1.7% year-on-year to 2,089,774, of which 2,076,926 arrived via the airport, up by 2.5%.

Visitor Arrivals by Point of Entry ‘000

2015 2014 Change

(%)

By Land 17 211 17 390 -1.0

Border Gate 15 176 15 574 -2.6

Checkpoint of Cotai 2 010 1 777 13.1

Checkpoint of Trans-border

Industrial Park 25 39 -36.3

By Sea 11 414 12 081 -5.5

Outer Harbour 6 993 7 363 -5.0

Inner Harbour 322 473 -31.9

Provisional Ferry Terminal

in Taipa 4 099 4 244 -3.4

By Air 2 090 2 055 1.7

Airport 2 077 2 027 2.5

Heliport of Outer Harbour 13 28 -54.5

As regards visitors on package tours, the highest visitor number for the year was recorded in August (905,625) and the lowest in June (716,851). For the whole year of 2015, visitors arriving on package tours totalled 8,535,071, accounting for 87.2% of the total package tour visitors.

Visitor Arrivals by Month

2 466 2 676

2 271 2 547 2 549

2 248

2 649

3 033

2 415 2 637 2 589 2 634

0 600 1 200 1 800 2 400 3 000 3 600

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct. Nov. Dec.

2015 2014

'000

38.3%

55.2%

6.5%

37.2%

56.0%

6.8%

By Land 2015

2014

By Sea By Air Visitor Arrivals by Mode of Transport

旅遊統計二零一五年

Visitor Arrivals

Vacation 57.4%

Visiting Relatives &

Friends 5.5%

Business &

Professional 4.9%

Gaming 8.5%

Transit 22.6%

Others

1.1% Unemployed &

Economically Inactive Persons

29.4%

Legislators, Senior Officials &

Managers 20.7%

Professionals 10.2%

Technicians &

Associate Professionals

13.6%

Clerks 12.4%

Service &

Sales Workers 9.4%

Others 4.3%

In accordance with the results from the Visitor Expenditure Survey, 57.4% of the visitors came to Macao mainly for vacation, down by 1.0 percentage point year-on-year; the proportion of visitors coming for gaming (8.5%) increased by 1.2 percentage points, while that for visiting relatives & friends (5.5%) dropped by 0.6 percentage point. Meanwhile, 22.6% came to Macao for transit, up by 0.7 percentage point.

Analysed by economic activity status, 20.7% of the visitors were legislators, senior officials &

managers, 13.6% were technicians & associate professionals and 12.4% were clerks. Besides, 29.4% of the visitors were unemployed and economically inactive (such as housewives and retirees).

Purpose of Visit Economic Activity Status of Visitors

Spending of Visitors

82.4%

17.6%

78.6%

21.4%

Overnight Visitors Same-day Visitors

1 665

2 807

668

0 1 000 2 000 3 000 4 000

Visitors Overnight

Visitors Same-day

Visitors MOP

2015 2014

Spending of Visitors

Total spending of visitors amounted to MOP 51.13 billion in 2015, down by 17.2% year-on-year; total spending of overnight visitors dropped by 21.1% to MOP 40.17 billion (78.6% of total). Despite a decrease in same-day visitors, total spending of same-day visitors edged up by 0.9% to MOP 10.96 billion owing to an increase in per-capita spending. Meanwhile, per-capita spending of visitors was MOP 1,665, down by 15.0% year-on-year; per-capita spending of overnight visitors (MOP 2,807) dropped by 19.6% while that of same-day visitors (MOP 668) rose by 4.3%.

Analysed by type of expense, visitors spent mainly on Shopping (45.8% of total), followed by Accommodation (25.4%) and Food & Beverage (20.7%). Overnight visitors spent more on Shopping (38.7%) and Accommodation (32.4%), while Shopping made up 71.9% of the spending of same-day visitors.

Per-capita Spending of Visitors by Type of Expense MOP

Visitors Change (%) Overnight

Visitors Change (%) Same-day Visitors Change (%)

Shopping 762 -20.0 1 085 -29.5 481 7.1

Clothing 127 -16.4 239 -19.2 29 3.1

Jewellery & Watches 87 -59.1 117 -69.2 62 -13.6

Local Food Products 224 8.6 279 8.9 176 7.7

Cosmetics & Perfume 143 11.1 182 3.5 109 23.7

Handbags & Shoes 84 -47.0 152 -52.2 24 22.1

Others 98 3.1 116 2.2 82 4.0

Accommodation 423 -15.9 909 -16.6 - -

Food & Beverage 344 -5.8 619 -7.0 104 -3.0

Outbound Transport 75 4.4 94 12.9 59 -5.6

Others 60 -8.6 100 -13.4 24 10.4

Note: Outbound transport excludes airfare Total Spending of Visitors

2015 2014

Per-capita Spending of Visitors

旅遊統計二零一五年

Spending of Visitors

12.8%

11.0%

11.5%

16.7%

18.7%

29.3%

Shopping 45.8%

Accommodation 25.4%

Food &

Beverage 20.7%

Outbound Transport

4.5%

Others 3.6%

Per-capita shopping spending of visitors was MOP 762, down by 20.0% year-on-year. As regards type of purchase, spending on Local Food Products and Cosmetics & Perfume increased by 8.6% and 11.1%

respectively, while spending on Jewellery & Watches and Handbags & Shoes decreased notably by 59.1%

and 47.0% respectively.

Structure of Visitor Spending

Local Food Product

Cosmetics & Perfume

Clothing Jewellery &

Watches Handbags &

Shoes Others

Hotel/Guesthouse Accommodation

Hotel/Guesthouse Accommodation

A total of 106 hotels/guesthouses were operating at end-2015, an increase of 8 year-on-year (five 5-star hotels and three 4-5-star hotels). Total number of guest rooms thus increased by 4,345 (+15.6%) to 32,249; 5-star hotel rooms (20,559) rose by 11.9% and 4-star hotel rooms (7,719) soared by 38.7%.

The average occupancy rate of hotels/guesthouses stood at 80.5%, down by 6.0 percentage points year-on-year, with decrease being observed across all categories of establishments. 5-star hotels had the highest occupancy rate, at 82.2%, yet representing a drop of 5.3 percentage points; meanwhile, 4-star hotels recorded the largest decline of 8.6 percentage points, at 79.2%.

The average occupancy rate of hotels/guesthouses showed year-on-year decline in every month of 2015. The average occupancy rate in August (86.2%) dropped by 3.8 percentage points, while that in June (75.4%) tumbled by 9.1 percentage points.

With new hotels commencing operation, number of guests staying in hotels/guesthouses started rising year-on-year in August. Yet, total number of guests for the whole year of 2015 still declined by 2.1%, at 10,488,838. Analysed by accommodation establishments, guests staying in 4-star hotels totalled 2,812,056, up slightly by 0.6% year-on-year; guests in all other categories of establishments registered decrease, in which 5-star hotel guests dropped by 1.9% to 6,157,340 (58.7% of total). The average length of stay of guests was 1.5 nights, up by 0.1 night year-on-year; guests of 5-star hotels stayed the longest, at 1.7 nights.

Accommodation Establishments and Guest Rooms No.

Operating

Establishments Difference Guest

Rooms Change

(%)

Hotels 74 8 31 618 15.9

5-star 32 5 20 559 11.9

4-star 17 3 7 719 38.7

3-star 13 - 2 528 0.1

2-star 12 - 812 -0.4

Guesthouses 32 - 631 2.1

79.7 80.4 77.4 79.7 79.9 75.4 82.8 86.2

78.4 77.6 84.5 82.8

0 20 40 60 80 100

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct. Nov. Dec.

2015 2014

%

Average Occupancy Rate

Average Occupancy Rate by Month

59.8 67.4

79.7 79.2 82.2 80.9

0 50 100

Guest-houses 2-star 3-star 4-star 5-star Hotels

2015 2014 %

旅遊統計二零一五年

Hotel/Guesthouse Accommodation

Analysed by month, owing to the summer and Christmas holidays, number of guests in hotels/guesthouses reached 999,530 in August and hit a record high of 1,052,851 in December, exceeding 1 million for the first time since the data were first released; nevertheless, February recorded only 752,833 guests, the lowest monthly figure since March 2012.

Guests of Hotels/Guesthouses by Month

Guests and Average Length of Stay Guests

(‘000) Change

(%)

Average Length of Stay (Night)

Difference (Night)

Hotels 10 323 -2.1 1.5 0.1

5-star 6 157 -1.9 1.7 0.1

4-star 2 812 0.6 1.2 -

3-star 1 045 -4.9 1.4 0.1

2-star 308 -15.5 1.2 -

Guesthouses 166 -4.5 1.5 0.1

5-star Hotels 58.7%

4-star Hotels 26.8%

3-star Hotels 10.0%

2-star Hotels 2.9%

Guesthouses 1.6%

Guests by Accommodation Establishments

800 753 793 822 854 803 927 1 000

853 896 935 1 053

0 200 400 600 800 1 000 1 200

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct. Nov. Dec.

2015 2014

'000

Asian Visitors

Asian Visitors

Visitor arrivals from Asia decreased by 2.5% year-on-year to 30,032,407 (97.8% of total visitor arrivals) in 2015; overnight visitors (13,969,410) and same-day visitors (16,062,997) dropped by 1.7% and 3.2% respectively. Visitors from Mainland China, Hong Kong and Taiwan totalled 27,933,217 (93.0% of total Asian visitors), with overnight visitors accounting for more than 50.0% of their respective total. In terms of spending, visitors from Mainland China and Singapore had relatively higher per-capita spending among the Asian visitors.

Principal Indicators of Asian Visitors Mainland

China Hong

Kong Taiwan Republic

of Korea Japan Malaysia Thailand Singapore Visitors

Visitor Arrivals (‘000) 20 411 6 535 988 554 282 229 181 159

Overnight visitors 9 234 3 065 451 277 165 135 95 87

Same-day visitors 11 176 3 469 537 277 117 95 85 72

Average Length of Stay (Day) 1.1 0.8 1.0 1.1 1.0 1.3 1.1 1.1

Overnight visitors 2.1 1.6 2.2 2.0 1.6 2.0 2.0 1.9

Same-day visitors 0.2 0.2 0.1 0.3 0.2 0.2 0.2 0.2

Spending of Visitors

Total Spending (Million MOP) 40 100 5 795 1 449 ~ 430 356 239 274

Overnight Visitors 31 027 4 584 1 330 ~ 379 314 201 238

Same-day Visitors 9 073 1 212 119 ~ 51 42 38 37

Per-capita Spending (MOP) 1 965 887 1 466 ~ 1 524 1 556 1 323 1 726

Overnight Visitors 3 360 1 495 2 950 ~ 2 294 2 336 2 108 2 728

Same-day Visitors 812 349 221 ~ 438 445 448 510

Hotels/Guesthouses

Visitor-Guests (‘000) 6 683 1 489 379 226 162 97 73 75

Average Length of Stay (Night) 1.3 1.3 1.8 1.7 1.9 2.1 2.0 2.1

45.2 46.9 45.6 50.0 58.5 58.7 52.7 54.8

54.8 53.1 54.4 50.0 41.5 41.3 47.3 45.2

0 20 40 60 80 100

Mainland

China Hong Kong Taiw an Republic of

Korea Japan Malaysia Thailand Singapore

Overnight Visitors Same-day Visitors

%

Overnight Visitors and Same-day Visitors

旅遊統計二零一五年

Mainland Visitors

Mainland Visitors

Mainland China was the major source market of visitors to Macao. Mainland visitors totalled 20,410,615 (66.5% of total visitor arrivals) in 2015, down by 4.0% year-on-year. Same-day visitors accounted for 54.8% of the total Mainland visitors, at 11,176,465, down by 3.0%; overnight visitors also decreased by 5.1% to 9,234,150. The average length of stay of Mainland visitors was 1.1 days, up by 0.1 day year-on-year; overnight and same-day visitors had an average stay of 2.1 days and 0.2 day respectively. Moreover, Mainland visitors travelling to Macao under the Individual Visit Scheme (IVS) totalled 9,519,317 (46.6% of total Mainland visitors), down slightly by 0.5% year-on-year.

Analysed by mode of transport, Mainland visitors arrived mainly by land, at 14,870,322 (72.9% of total), down slightly by 0.9% year-on-year; visitors entering through the Border Gate (13,120,186) decreased by 2.6%, while those arriving via the Checkpoint of Cotai (1,736,386) increased by 14.7%.

Analysed by province and municipality, Mainland visitors came primarily from Guangdong Province, rising slightly by 0.4% year-on-year to 9,043,931, of which IVS visitors (74.9% of the provincial total) increased by 3.3% to 6,777,793. Visitors from both Fujian Province (-3.3%) and Hunan Province (+8.0%) exceeded 800,000, but IVS visitors merely accounted for 21.8% and 10.8% of the respective total.

Meanwhile, over 90% of the visitors from Shanghai and Tianjin travelled to Macao under the IVS.

Mainland Visitors by Province and Municipality ‘000 Individual Visit Scheme

2015 2014 Change

(%) 2015

Percentage of Provincial/

Municipal Total (%)

2014 Change (%)

Total 20 411 21 252 -4.0 9 519 46.6 9 566 -0.5

Guangdong 9 044 9 009 0.4 6 778 74.9 6 564 3.3

Fujian 872 902 -3.3 190 21.8 220 -13.8

Hunan 811 751 8.0 88 10.8 94 -7.0

Hubei 666 668 -0.3 209 31.3 232 -10.1

Zhejiang 584 695 -16.0 238 40.8 265 -10.3

Beijing 335 387 -13.4 268 80.0 317 -15.4

Shanghai 498 548 -9.0 456 91.5 475 -4.1

Tianjin 123 142 -13.5 113 92.0 128 -11.7

Chongqing 252 257 -2.0 117 46.3 128 -9.0

By Air 5.6%

By Sea 21.5%

Boarder

88.2%Gate

Checkpoint of Cotai and Checkpoint of Trans-Border

Industrial Park 11.8%

By Land 72.9%

Visitors by Mode of Transport

Mainland Visitors

Shopping 53.5%

Accommodation 23.0%

Food &

Beverage 17.9%

Outbound Transport

Others 2.4%

3.2%

177 130

267

212

121

205 200

389

276

169

0 100 200 300 400

Clothing Jew ellery &

Watches Local Food

Products Cosmetics &

Perfume Handbags &

Shoes MOP

Maindland China Individual Visit Scheme

35.3%

22.9%

77.8%

3.3%

4.0%

1.2%

61.4%

73.1%

21.0%

0% 50% 100%

Visitors

Overnight Visitors

Same-day Visitors

Guangdong Province Fujian Province

Other Provinces/Municipalities 82.3%

17.7%

77.4%

22.6%

Overnight Visitors Same-day Visitors

Total spending of Mainland visitors amounted to MOP 40.10 billion, down by 19.8% year-on-year.

Spending of Guangdong visitors rose by 1.5% to MOP 14.15 billion (35.3% of total spending of Mainland visitors), while that of Fujian visitors dropped by 25.8% to MOP 1.34 billion. Total spending of overnight visitors was MOP 31.03 billion (77.4% of total), down by 24.6% year-on-year; meanwhile, total spending of same-day visitors increased by 2.5% to MOP 9.07 billion, of which spending of Guangdong visitors (MOP 7.06 billion) accounted for 77.8%.

Total spending of IVS visitors decreased by 16.9% year-on-year to MOP 21.82 billion (54.4% of total spending of Mainland visitors); spending of Guangdong and Fujian IVS visitors amounted to MOP 12.10 billion (+6.1%) and MOP 520 million (-39.9%) respectively.

Per-capita spending of Mainland visitors decreased by 16.5% year-on-year to MOP 1,965, which was mainly spent on Shopping (53.5% of total) and Accommodation (23.0%). Guangdong and Fujian visitors had relatively low per-capita spending among the Mainland visitors, at MOP 1,565 and MOP 1,535 respectively; visitors from these two provinces spent more on Shopping, accounting for 67.5% and 44.1%

of their respective total. On the other hand, per-capita spending of IVS visitors decreased by 16.5% year-on-year to MOP 2,292, of which Shopping spending constituted 62.9%. IVS visitors from Guangdong Province and Fujian Province spent an average of MOP 1,785 and MOP 2,738 respectively; Shopping spending of Guangdong IVS visitors accounted for a significant share of 72.6%.

Per-capita Shopping Spending Structure of Visitor Spending

Structure of Total Spending of Visitors by Principal Provinces

Total Spending of Visitors

2015 2014

Jewellery

旅遊統計二零一五年

Mainland Visitors

3 617

1 854

839

240 133

0 1 000 2 000 3 000 4 000

5-star

Hotels 4-star

Hotels 3-star

Hotels 2-star

Hotels Guesthouses

2015 2014

'000

Per-capita spending of overnight Mainland visitors was MOP 3,360, down by 20.6% year-on-year.

They spent mainly on Shopping (45.2% of total) and Accommodation (29.7%), and the preferred shopping items included Clothing (22.5% of Shopping spending) and Local Food Products (21.0%). Overnight visitors from Guangdong Province and Fujian Province spent an average of MOP 2,518 and MOP 3,116 respectively.

Per-capita spending of overnight IVS visitors decreased by 25.4% year-on-year to MOP 3,684;

shopping spending accounted for 50.7% of the total, consisting mainly of Local Food Products (MOP 404) and Clothing (MOP 400). Overnight IVS visitors from Guangdong Province and Fujian Province spent an average of MOP 2,647 and MOP 3,523 respectively.

Per-capita spending of same-day visitors was MOP 812, up by 5.7% year-on-year. They spent mainly on Shopping (MOP 666), with Local Food Products (33.8%) and Cosmetics and Perfume (23.8%) predominating. Same-day visitors from Guangdong Province and Fujian Province spent an average of MOP 1,133 and MOP 225 respectively. Meanwhile, per-capita spending of same-day IVS visitors increased by 5.1% to MOP 1,333, with those from Guangdong Province and Fujian Province spending an average of MOP 1,425 and MOP 718 respectively.

Analysed by purpose of visit, 61.4% of the Mainland visitors came to Macao mainly for vacation, down by 1.2 percentage points year-on-year; transit visitors accounted for 28.7%, up by 1.6 percentage points. In terms of economic activity status, 21.5% of the visitors were legislators, senior officials & managers.

As regards accommodation, Mainland visitors staying in hotels/guesthouses totalled 6,683,044, down by 3.7% year-on-year; those staying in 5-star hotels (3,617,054) accounted for 54.1% of the total. Among the overnight Mainland visitors (9,234,150), 72.4% stayed in hotels/guesthouses, up by 1.1 percentage points year-on-year; the average length of stay of visitor-guests rose by 0.1 night to 1.3 nights.

Structure of Spending of Overnight Visitors and Same-day Visitors %

Overnight Visitors Same-day Visitors

Mainland

China Guangdong

Province Fujian

Province Mainland

China Guangdong

Province Fujian

Province

Shopping 45.2 47.8 42.5 82.1 87.4 62.6

Accommodation 29.7 26.7 30.3 - - -

Food & Beverage 19.7 20.2 21.2 11.9 9.3 20.0

Others 5.4 5.3 6.0 6.0 3.3 17.4

Visitor-guests of Hotels/Guesthouses

Hong Kong Visitors

Visitors by Mode of Transport

Shopping 16.1%

Accommodation 28.5%

Food &

Beverage 34.5%

Outbound Transport

16.1%

Others 4.8%

Hong Kong Visitors

Visitor arrivals from Hong Kong totalled 6,534,543, up by 1.7% year-on-year; overnight visitors (3,065,380) increased by 9.9% while same-day visitors (3,469,163) decreased by 4.6%. Owing to geographical proximity, Hong Kong visitors came to Macao mainly by sea, at 4,971,874 (76.1% of total), up by 3.2% year-on-year; those arriving via the Outer Harbour (3,128,340) stayed stable whereas those via the Provisional Ferry Terminal in Taipa (1,824,599) rose by 9.6%. The average length of stay of Hong Kong visitors increased by 0.1 day year-on-year to 0.8 day; overnight visitors stayed an average of 1.6 days, up by 0.2 day, while the average stay of same-day visitors held stable at 0.2 day.

Total spending of Hong Kong visitors edged up by 0.3% year-on-year to MOP 5.80 billion, while per-capita spending decreased by 1.4% to MOP 887. With an increase in overnight visitors, total spending of overnight visitors rose by 3.4% to MOP 4.58 billion but their per-capita spending dropped by 5.9% to MOP 1,495. Meanwhile, total spending (MOP 1.21 billion) and per-capita spending (MOP 349) of same-day visitors decreased by 9.9% and 5.5% respectively.

Total Spending and Per-capita Spending of Visitors

2015 2014 Change

(%)

Total Spending (Million MOP)

Visitors 5 795 5 778 0.3

Overnight Visitors 4 584 4 433 3.4

Same-day Visitors 1 212 1 345 -9.9

Per-capita Spending (MOP)

Visitors 887 899 -1.4

Overnight Visitors 1 495 1 590 -5.9

Same-day Visitors 349 370 -5.5

Structure of Visitor Spending 4 972

1 534

0 29

1 000 2 000 3 000 4 000 5 000 6 000

By Sea By Land By Air

2015 2014

'000

Visitor Arrivals by Sea ‘000

2015 2014 Change

(%)

Outer Harbour 3 128 3 129 0#

Inner Harbour 19 24 -19.5

Provisional Ferry

Terminal in Taipa 1 825 1 664 9.6

旅遊統計二零一五年

Hong Kong Visitors

Analysed by consumption structure, Hong Kong visitors spent mainly on Food & Beverage (34.5%) and Accommodation (28.5%). Shopping spending took up merely 16.1% of the total, with Local Food Products (MOP 119) accounting for 83.5% of the Shopping spending.

In terms of purpose of visit, 38.8% of the Hong Kong visitors came to Macao mainly for vacation, up slightly by 0.4 percentage points year-on-year; the proportions of visitors coming for gaming and business

& professional purposes were 26.7% and 15.0%, both being higher than in other countries or places. As regards economic activity status of visitors, the proportions of technicians & associate professionals (14.8%) and legislators, senior officials & managers (14.6%) were relatively high.

Hong Kong visitors staying in hotels/guesthouses rose by 14.3% year-on-year to 1,488,609 (48.6% of overnight Hong Kong visitors); those staying in 5-star hotels totalled 1,005,826 (67.6% of total), up by 9.8%. Analysed by month, December had the largest number of visitor-guests, at 166,984, up substantially by 55.9%; January and February had less than 100,000 visitor-guests each.

Visitor-guests of Hotels/Guesthouses by Month

76 88 100

125 113 128

149 156

135

116

135

167

0 30 60 90 120 150 180

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct. Nov. Dec.

2015 2014

'000

Taiwan Visitors

Vacation 39.1%

Visiting Relatives &

Friends

3.7%Business &

Professional

Gaming3.0%

Others2.0%

1.2%

Transit 51.0%

Shopping 24.9%

Accommodation 39.5%

Food & Beverage 26.5%

Outbound Transport

1.8%

Others 7.3%

Taiwan Visitors

Visitor arrivals from Taiwan increased by 3.6% year-on-year to 988,059; overnight visitors (450,795) rose by 10.0% while same-day visitors (537,264) dropped by 1.2%. About half of the Taiwan visitors (487,740) came to Macao via the airport, up by 6.9% year-on-year. Attributable to the increase in number and length of stay of overnight visitors, the average length of stay of Taiwan visitors increased by 0.1 day to 1.0 day; overnight and same-day visitors stayed 2.2 days and 0.1 day respectively on average.

Despite an increase in visitor arrivals from Taiwan, total spending of Taiwan visitors declined by 6.0%

year-on-year to MOP 1.45 billion owing to a drop in per-capita spending. Total spending of overnight visitors (MOP 1.33 billion) decreased by 6.0% whereas that of same-day visitors (MOP 119 million) dropped by 6.3%. Per-capita spending of Taiwan visitors fell by 9.2% year-on-year to MOP 1,466, with that of overnight visitors (MOP 2,950) and same-day visitors (MOP 221) dropping by 14.5% and 5.2%

respectively.

Taiwan visitors spent mainly on Accommodation (39.5%), Food & Beverage (26.5%) and Shopping (24.9%). Local Food Product accounted for 58.0% (MOP 212) of the per-capita shopping spending, up by 4.4 percentage points year-on-year.

The proportion of Taiwan visitors coming to Macao for transit (51.0%) decreased by 0.6 percentage points year-on-year, but was still far higher than in other countries or places; the proportion of those coming for vacation (39.1%) rose by 0.5 percentage point. About 32.6% of the visitors were legislators, senior officials & managers, higher than the proportions in other countries or places; only 17.1% were the unemployed and economically inactive persons.

Taiwan visitors staying in hotels/guesthouses increased by 5.6% year-on-year to 378,794; those staying in 4-star hotels (101,359) rose significantly by 32.6% while those staying in 5-star hotels (252,897) dropped by 1.6%.

By Sea 15.1%

By Land 35.5%

By Air 49.4%

Structure of Visitor Spending Purpose of Visit

Visitors by Mode of Transport Spending of Visitors

2015 2014 Change (%)

Total Spending (Million MOP)

Visitors 1 449 1 541 -6.0

Overnight Visitors 1 330 1 414 -6.0

Same-day Visitors 119 127 -6.3

Per-capita Spending (MOP)

Visitors 1 466 1 616 -9.2

Overnight Visitors 2 950 3 451 -14.5

Same-day Visitors 221 233 -5.2

旅遊統計二零一五年

Visitors from Other Asian Countries

554

282 229

181 159

0 100 200 300 400 500 600

Republic

of Korea Japan Malaysia Thailand Singapore

2015 2014

'000

Visitors from Other Asian Countries

Visitor arrivals from the Republic of Korea totalled 554,177, down slightly by 0.1% year-on-year;

overnight visitors (276,946) dropped by 2.0% while same-day visitors (277,231) rose by 2.0%. The average length of stay of Korean visitors increased by 0.2 day year-on-year to 1.1 days, with overnight visitors and same-day visitors staying 2.0 days and 0.3 day on average. Visitors staying in hotels/guesthouses increased by 4.1% to 225,774; those staying in 5-star hotels rose notably by 13.7% to 147,316 (65.2% of Korean visitor-guests).

Visitor arrivals from Japan decreased by 5.9% year-on-year to 282,217, with overnight visitors (165,038) dropping by 8.8%. The average length of stay of visitors held stable at 1.0 day. Total spending of Japanese visitors amounted to MOP 430 million, down by 22.3% year-on-year; per-capita spending of visitors decreased by 17.4% to MOP 1,524, which was mainly spent on Accommodation (45.8%) and Food

& Beverage (27.6%). Moreover, 97.9% of the overnight Japanese visitors chose to stay in hotels/guesthouses, at 161,530, down by 5.9% year-on-year; those staying in 5-star hotels decreased by 5.6% to 107,973 (66.8% of Japanese visitor-guests).

Visitor Arrivals

Overnight Visitors and Same-day Visitors ‘000 Overnight

Visitors Change

(%) Same-day

Visitors Change

(%) Republic

of Korea 277 -2.0 277 2.0

Japan 165 -8.8 117 -1.4

Malaysia 135 -6.3 95 -11.2

Thailand 95 -1.3 85 7.8

Singapore 87 -19.1 72 -19.3

Visitor-guests of Hotels/Guesthouses

226

162

97

73 75

147

108

47 39 47

67

41 32

21 23

0 50 100 150 200 250

Republic

of Korea Japan Malaysia Thailand Singapore

Total 5-star Hotels 4-star Hotels

'000

Average Length of Stay Day

2015 2014 Difference

Republic of Korea 1.1 0.9 0.2

Japan 1.0 1.0 -

Malaysia 1.3 1.1 0.2

Thailand 1.1 1.0 0.1

Singapore 1.1 1.0 0.1

Visitors from Other Asian Countries

430

356

239 274

0 100 200 300 400 500 600

Japan Malaysia Thailand Singapore

Million MOP

2015 2014

11.1% 26.8% 24.4% 25.0%

45.8%

37.6%

37.8%

38.9%

27.6% 24.5%

26.4%

25.4%

15.5% 11.1%

11.4%

10.7%

0 500 1 000 1 500 2 000

Japan Malaysia Thailand Singapore

MOP

Shopping Accommodation

Food & Beverage Others

Visitor arrivals from Malaysia decreased by 8.4% year-on-year to 229,102, of which overnight visitors totalled 134,575 (58.7%), down by 6.3%. The average length of stay of visitors rose by 0.2 day year-on-year to 1.3 days. Total spending of Malaysian visitors was MOP 356 million, down by 18.0% year-on-year-on-year-on-year;

per-capita spending of visitors decreased by 10.5% to MOP 1,556, of which spending on Accommodation, Shopping and Food & Beverage accounted for 37.6%, 26.8% and 24.5% respectively. Meanwhile, 97,167 Malaysian visitors stayed in hotels/guesthouses, down by 8.8% year-on-year; those staying in 5-star (47,320) and 4-star hotels (31,945) constituted 48.7% and 32.9% respectively of the total.

Visitor arrivals from Thailand increased by 2.8% year-on-year to 180,836, with same-day visitors (85,474) rising by 7.8%. The average length of stay of visitors was 1.1 days, up by 0.1 day. Total spending (MOP 239 million) and per-capita spending (MOP 1,323) of Thai visitors decreased by 7.5% and 10.0%

respectively year-on-year. Number of Thai visitors staying in hotels/guesthouses dropped by 2.0% to 72,559, with those staying in 5-star hotels (39,063) rising by 5.5%.

Visitor arrivals from Singapore (158,814) decreased by 19.2% year-on-year; the average length of stay of visitors rose by 0.1 day to 1.1 days. Total spending (MOP 274 million) and per-capita spending (MOP 1,726) of Singapore visitors dropped by 26.7% and 9.4% respectively year-on-year. Number of Singapore visitors staying in hotels/guesthouses totalled 75,265, down by 16.9%; those staying in 5-star (46,563) and 4-star hotels (23,304) together accounted for 92.8% of the total.

Per-capita Spending and Consumption Structure of Visitors Total Spending of Visitors

1 524 1 556 1 726

1 323

旅遊統計二零一五年

Long-haul Visitors

Long-haul Visitors

Long-haul visitors decreased by 4.2% year-on-year to 682,221. Visitors from Americas rose slightly by 0.2% to 286,327 (42.0% of long-haul visitors) while those from Europe (257,684) and Oceania (107,313) dropped by 4.5% and 11.9% respectively. Moreover, both total spending and per-capita spending of visitors from Americas, Europe and Oceania registered year-on-year decrease, and these visitors spent mainly on Accommodation and Food & Beverage.

Principal Indicators of Long-haul Visitors

Americas U.S.A. Europe United

Kingdom Oceania Australia

Visitors

Visitor Arrivals (‘000) 286 183 258 60 107 92

Overnight visitors 144 92 126 32 58 50

Same-day visitors 142 90 132 28 49 43

Average Length of Stay (Day) .. 1.3 .. 1.5 .. 1.4

Overnight visitors .. 2.4 .. 2.7 .. 2.4

Same-day visitors .. 0.2 .. 0.2 .. 0.2

Spending of Visitors

Total Spending (Million MOP) 355 234 297 80 143 127

Overnight Visitors 289 193 248 68 121 108

Same-day Visitors 66 41 50 12 22 19

Per-capita Spending (MOP) 1 240 1 281 1 154 1 329 1 334 1 375

Overnight Visitors 2 002 2 095 1 963 2 125 2 098 2 165

Same-day Visitors 468 451 378 420 439 455

Hotels/Guesthouses

Visitor-Guests (‘000) 109 69 105 25 51 42

Average Length of Stay (Night) .. 2.7 .. 2.6 .. 2.3

Visitor Arrivals Visitor-guests of Hotels/Guesthouses

71.3%

70.5%

73.8%

22.2%

22.1%

20.1%

6.5%

7.4%

6.1%

0 20 40 60 80

U.S.A. Australia United Kingdom

5-star Hotels 4-star Hotels Others

'000

69

42

25 183

92

60 92

50

32 90

43 28

0 40 80 120 160 200

U.S.A. Australia United Kingdom

Visitor Arrivals Overnight Visitors Same-day Visitors

'000

Long-haul Visitors

Per-capita Spending and Consumption Structure of Visitors Number and Total Spending of Visitors

183

92

60 234

127

80

0 50 100 150 200 250

0 50 100 150 200

U.S.A. Australia United

Kingdom

Million MOP '000

Visitor Arrivals Total Spending

14.4% 15.4% 13.3%

38.9% 38.0% 37.4%

30.4% 28.0% 31.1%

16.3% 18.6% 18.2%

0 500 1 000 1 500

U.S.A. Australia United Kingdom MOP

Shopping Accommodation

Food & Beverage Others

Visitors from the United States (US) increased slightly by 0.6% year-on-year to 182,532. As the number (92,145) and average length of stay (2.4 days) of overnight US visitors rose by 1.8% and 0.5 day respectively, the average length of stay of US visitors increased by 0.3 day year-on-year to 1.3 days. Total spending of US visitors amounted to MOP 234 million, up slightly by 0.6% year-on-year; per-capita spending of visitors held stable as in 2014, at MOP 1,281. Visitors spent primarily on Accommodation (38.9%) and Food & Beverage (30.4%). Per-capita spending on Shopping was MOP 185 (14.4% of total);

Local Food Products accounted for 71.1% of the Shopping spending, relatively higher compared with other long-haul visitors.

US visitors staying in hotels/guesthouses totalled 69,298, similar to that in 2014; those staying in 5-star hotels (49,381) dropped slightly by 0.9% while those staying in 4-5-star hotels (15,414) rose by 6.6%.

Visitors from Australia decreased by 12.8% year-on-year to 92,404, with overnight visitors (49,709) declining by 13.6%. The average length of stay of visitors rose by 0.2 day to 1.4 days; overnight visitors stayed an average of 2.4 days, up by 0.3 day. Total spending of visitors from Australia was MOP 127 million, down by 19.4% year-on-year. Per-capita spending of visitors decreased by 7.7% to MOP 1,375, of which Accommodation and Food & Beverage accounted for 38.0% and 28.0%. Number of Australian visitors staying in hotels/guesthouses decreased by 14.8% year-on-year to 41,697, dragged down by a 16.3% drop in those staying in 5-star hotels (29,394).

Visitors from the United Kingdom (UK) decreased by 1.3% year-on-year to 59,985, with same-day visitors (27,990) dropping by 4.4%. The average length of stay of visitors rose by 0.4 day year-on-year to 1.5 days; overnight visitors spent an average of 2.7 days, up by 0.8 day. Total spending of UK visitors amounted to MOP 80 million, down by 4.7% year-on-year; per-capita spending of visitors dropped by 3.5%

to MOP 1,329, of which Accommodation and Food & Beverage accounted for a significant share of 37.4%

and 31.1% respectively. UK visitors staying in hotels/guesthouses totalled 25,295, up by 10.0% year-on-year; those staying in 5-star hotels (18,669) took up 73.8% of the total.

1 281 1 375 1 329

旅遊統計二零一五年

在文檔中  旅遊統計 (頁 50-129)

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