• 排練、技術綵排及總綵排 Rehearsals, Technical Rehearsal and Dress Rehearsal
• 演出
Performance
32 媒體及傳意
9 Digital Media and Radio Production 數碼媒體及電台製作
課程提供機構 Course Provider
學習範疇 / 課程組別
Area of Studies / Course Cluster 課程簡介
Course Introduction
授課語言
Medium of Instruction 學習活動特色
Learning Activity Highlights
升學路向及就業出路
Articulation to Further Studies and Career Pathways
授課安排
Class Arrangements
查詢 Enquiries
香港大學專業進修學院
School of Professional and Continuing Education, The University of Hong Kong (HKU(SPACE)) 媒體及傳意 / 電影、電視與廣播學
Media and Communication / Films, TV and Broadcasting Studies
本課程旨在讓學生掌握最新電台廣播及媒體技術製作的知識和技能。透過電台廣播及數碼媒體製作，
學生可將所學的知識和技能轉移到數碼媒體行業不同的專業範疇，從而幫助他們進一步在行業的 發展。
This course aims to equip students with the knowledge and skills of the latest radio broadcasting and media technology production. Students can transfer their knowledge and skill acquired to different professional aspects of the digital media industry through radio broadcasting and digital media production, which help them further develop their career in the field.
中文 或 英文 Chinese or English
問題為本學習、小組討論、簡報匯報、個案研究、實地考察、工作坊、模擬練習、業內人士分享及示 範等
Problem-based learning, group discussions, PowerPoint presentations, case studies, site visits, workshops, simulation exercises, sharing and demonstrations by practitioners, etc.
升學路向 Further Studies
例如：新聞與傳播學、媒體及文化研究、公共關係、廣告、電影電視
e.g. Journalism and Communication, Culture and Media Studies, Public Relations, Advertising, Film and Television
就業出路 Career Pathways
例如：電台主持、電台節目總監及製作、電視主持、編劇及製作助理、錄音室助理、配音員、電視電 影聲音製作、公關助理、新聞及雜誌記者、網絡傳媒工作
e.g. radio host, radio programme director and production, TV host, TV writer and production assistant, studio assistant, voice actor, TV and film sound production, public relations assistant, newspaper and magazine reporter, online media work
模式一 Mode 1
開課日期 Commencement Date: 2021年10月 October 2021
時間Time: 星期六 Saturday 10:00 am - 1:00 pm / 2:00 pm - 5:00 pm
(註：(1)部分課堂將於上午十時至下午五時進行。(2)暑期課堂的安排著重工作坊實習及實地考察。
暑假期間的上課時間為上午十時至下午五時。)
(Note: (1) Some classes will be held from 10:00 am - 5:00 pm. (2) Summer lessons will focus on workshop practices and site visits. Lessons from 10:00 am - 5:00 pm during summer holidays.) 地點Venue: 1) 香港大學專業進修學院 (九龍東分校)
九龍九龍灣宏開道28號
HKU SPACE (Kowloon East Campus)
28 Wang Hoi Road, Kowloon Bay, Kowloon 或 OR
2) 香港大學專業進修學院 (北角城教學中心) 香港北角英皇道250號北角城中心
HKU SPACE (Fortress Tower Learning Centre)
250 King’s Road, North Point, Hong Kong 或 OR
3) 香港大學專業進修學院 (港島南分校) 香港薄扶林華林徑3號
HKU SPACE (Island South Campus) 3 Wah Lam Path, Pokfulam, Hong Kong 模式二 Mode 2
課堂主要在學生就讀的學校進行，有關詳情有待課程提供機構與學校協定。
Lessons will mainly be held at students’ own schools. Details will be confirmed between course provider and schools concerned.
電話 Tel: 2975 5887
電郵 Email: apl@hkuspace.hku.hk
課程網址 Course Website: apl.hkuspace.hku.hk/
數碼媒體及電台廣播行業概況
Overview of Digital Media and Radio Broadcasting Industry (30小時hrs)
• 數碼媒體與電台製作簡介
Introduction to digital media and radio production
• 環球及本地網絡媒體的發展趨勢
Global and local development trend of online media channels
• 廣播節目的職位
Posts in broadcast programmes
• 廣播節目的類別
Types of broadcast programmes
• 傳統媒體及數碼媒體的發展
Development of traditional media and digital media 數碼媒體技術應用
Digital Media Technology Applications (60小時hrs)
• 電台節目製作
Radio Programme Production - 錄音的原則
Principle of audio recording - 音訊編輯及混音處理
Audio editing and mixing
- 戶外收音、環境音效收集及收音效果
Outdoor sound recording, collection of the ambient sound and sound effect
- 錄音室設備設置
Studio equipment setup
• 網上短片製作（視頻日誌 / VDO）
Online Short Video Production (Vlog / VDO) - 鏡頭拍攝、移動及操作
Camera shots, moves and manipulation - 特效及調色
Effects and color correction - 影片導出方法
Video export methods - 轉場、視訊及音訊過濾
Transition, video and audio filters
電台節目製作及編輯
Radio Programme Production and Editing (54小時hrs)
• 新聞寫作及報告技巧
News Writing and Reporting Skills - 發音、語調及儀態
Pronunciation, tone and manner - 公眾演說技巧
Public speaking skills - 節目的目標觀眾
Target audience of the programme
• 電台節目創作
Radio Programme Creation - 背景資料搜集
Background information search - 準備訪問問題
Interview question preparation - 製作分鏡腳本
Storyboard development - 廣播稿創作
Broadcast script creation - 節目時間管理
Programme time management - 應變計畫
Contingency planning 專業操守
Professional Ethics (12小時hrs)
• 傳媒中立的重要性
Importance of media-neutrality
• 版權的重要性
Importance of copyright
• 簡介相關廣播條例
Introduction to the relevant Broadcasting Ordinance
• 傳媒行業的社會義務及責任
Social obligations and responsibilities of media industry
• 環球及本地傳媒操守案例研究
Case studies of global and local media ethical issues
34 媒體及傳意
Film and Transmedia 電影及超媒體
10
課程提供機構 Course Provider
學習範疇 / 課程組別
Area of Studies / Course Cluster
課程簡介
Course Introduction
授課語言
Medium of Instruction
學習活動特色
Learning Activity Highlights
升學路向及就業出路
Articulation to Further Studies and Career Pathways
授課安排
Class Arrangements
查詢 Enquiries
職業訓練局
Vocational Training Council (VTC)
媒體及傳意 / 電影、電視與廣播學
Media and Communication / Films, TV and Broadcasting Studies
本課程提供實境式學習讓學生掌握電影及超媒體的基本理論和概念，並透過實踐練習和互動教學活 動，有效發展他們的創意思維、行業操守及於溝通、團隊合作、解難和批判性思維中所需之軟技能。
This course provides students with authentic learning experiences to acquire the fundamental theories and concepts of film and transmedia, and helps students develop their creative mind, work ethics and various soft skills in communication, team work, problem-solving and critical thinking through hands-on practice and interactive learning and teaching activities.
中文 或 英文 Chinese or English
講授及示範、實務訓練、電影賞析、參觀電視台或後期製作公司、業內專業人士講座及分享、專題研 習、年度放影會等
Lectures with demonstrations, practical training, film appreciation, visits to TV studios or post-production companies, professional talks and sharing, project learning, annual screening, etc.
升學路向 Further Studies
例如：升讀與超媒體、電影研究、電影製作、創意藝術、數碼媒體、電台及電視節目製作、製作管 理、電影及電視節目劇本編寫、數碼內容發展相關的課程
e.g. Courses related to transmedia, film studies, film making, creative arts, digital media, radio and television production, production management, film scripting and television writing, and digital content development
就業出路 Career Pathways
例如：從事與超媒體、電影製作、創意藝術、數碼媒體、電台及電視節目製作、電影及電視節目劇本 編寫相關的工作
e.g. Careers in the fields of transmedia, film making, creative arts, digital media, radio and television production, film scripting and television writing
模式一 Mode 1
開課日期 Commencement Date: 2021年9月 September 2021
時間Time: 星期六 Saturday 9:00 am - 12:00 nn / 1:00 pm - 4:00 pm 地點Venue: 香港知專設計學院
新界將軍澳景嶺路3號 Hong Kong Design Institute
3 King Ling Road, Tseung Kwan O, N.T.
模式二 Mode 2
課堂主要在學生就讀的學校進行，有關詳情有待課程提供機構與學校協定。
Lessons will mainly be held at students’ own schools. Details will be confirmed between course provider and schools concerned.
電話 Tel: 2836 1264
電郵 Email: apl-enquiry@vtc.edu.hk
課程網址 Course Website: www.vtc.edu.hk/apl
1. 電影及超媒體行業概況
Overview of Film and Transmedia Industry (12小時hrs) • 電影及超媒體行業的環球概況及發展趨勢
Film and transmedia industry profile and trend in global context • 香港與內地的電影與多媒體行業
Film and transmedia industry in Hong Kong and the Mainland • 從業員的崗位和職責
Roles and responsibilities • 版權及知識產權議題
Copyright and intellectual property right issues
2. 基礎電影製作
Fundamentals of Film Production (45小時hrs) • 基礎攝影
Fundamental cinematography • 剪接理論與應用
Editing theory and application • 聲音設計與應用
Sound design and application • 場景設計與實現
Scene design and realisation
3. 超媒體故事敘述
Transmedia Storytelling (45小時hrs) • 超媒體電影敘事的應用
Application in film narrative of transmedia • 超媒體故事敘述的理論與元素
Principles and elements of transmedia storytelling • 劇本創作與故事板繪製
Scriptwriting and storyboarding • 視覺故事敘事的實踐
Implementation of visual storytelling • 內容創作與不同媒體平台的關係
Content creation in relation to different media platforms - 影片分享網站
Video-sharing websites - 社交媒體
Social media - 互動媒體
Interactive media
4. 電影美學研究
Exploring Film Aesthetics (36小時hrs) • 環球及本地電影欣賞
Global and local film appreciation • 選修部分
Elective parts - 攝影藝術；或
Cinematographic art; OR - 後期製作藝術
Art of post-production
5. 綜合習作：短片製作
Integrated Project: Short Film Production (42小時hrs) • 電影製作流程
Film production pipeline • 電影前期製作計劃
Pre-production planning • 短片製作
Short film production • 後期製作
Post-production
6. 年度放映會 Annual Screening
36 媒體及傳意
PR and Multimedia Communication 公關及多媒體傳訊
11
香港專業進修學校
Hong Kong College of Technology (HKCT) 媒體及傳意 / 媒體製作與公共關係
Media and Communication / Media Production and Public Relations
本科目旨在培育學生成為具備多媒體應用技能的公共關係專才。課程內容理論與實踐並重，並涵蓋 公關策略、傳訊技巧、品牌形象、多媒體應用等範疇，讓學生掌握公共關係及傳訊的知識和技能。
學生透過參與多媒體公關及傳訊項目製作，鞏固理論及實務技能，為將來升學或就業作準備。
The course aims to develop students to be professions with the multimedia knowledge in the field of Public Relations (PR). The course offers studies with equal emphasis on theory and practice, covering PR strategies, communication skills, brand images and the application of multimedia, in which students acquire the knowledge and skills of PR and Communication.
Through the production of a PR and communication project, students consolidate the theories and skills acquired to prepare them for further studies and career pursuits.
中文 或 英文 Chinese or English
小組討論、業界分享、角色扮演、演講練習、短片製作等
Group discussion, professional sharing, role play, practical presentation, short video production, etc.
升學路向 Further Studies
例如：傳理、企業傳訊、公關、商業學、市場學、人力資源及語文
e.g. journalism, corporate communications, public relations, business, marketing, human resources and lang
就業出路 Career Pathways
• 初級職位（例如：市場助理、項目助理、媒體製作助理及公關事務文員）
Junior position (e.g. marketing assistant, event assistant, media production assistant and public relations clerk)
• 管理層職位（例如：市場主任、項目策劃員、媒體製作主任、公關主任、品牌管理主任及傳訊培 訓師）
Senior position (e.g. marketing manager, event planner, media production manager, public relations manager, brand manager and communication trainer)
模式一 Mode 1
開課日期 Commencement Date: 2021年9月 September 2021
時間Time: 星期六 Saturday 9:00 am - 1:00 pm / 2:00 pm - 6:00 pm (註：部分課堂將於暑假期間進行及全日上課。)
(Note: Lessons will also be scheduled during summer holidays and will be arranged as full day lessons.)
地點Venue: 香港專業進修學校 (港專賽馬會馬鞍山校園）
新界馬鞍山耀安邨
Hong Kong College of Technology (HKCT Jockey Club Ma On Shan Campus) Yiu on Estate, Ma On Shan, Sha Tin, New Territories 及 AND 香港專業進修學校（港專賽馬會本科校園)
新界沙田馬鞍山鞍誠街2號
Hong Kong College of Technology (HKCT Jockey Club Undergraduate Campus) 2 On Shing Street, Ma On Shan, Sha Tin, New Territories 或 OR 香港專業進修學校 (何文田校舍）
九龍何文田公主道14號
Hong Kong College of Technology (Ho Man Tin Campus) 14 Princess Margaret Road, Homantin, Kowloon 模式二 Mode 2
課堂主要在學生就讀的學校進行，有關詳情有待課程提供機構與學校協定。
Lessons will mainly be held at students’ own schools. Details will be confirmed between course provider and schools concerned.
電話 Tel: 2265 6986 / 2926 1222
電郵 Email: apl@hkct.edu.hk / enquiry@hkct.edu.hk 課程網址 Course Website: www.hkct.edu.hk/apl 課程提供機構
Course Provider 學習範疇 / 課程組別
Area of Studies / Course Cluster 課程簡介
Course Introduction
授課語言
Medium of Instruction 學習活動特色
Learning Activity Highlights 升學路向及就業出路
Articulation to Further Studies and Career Pathways
授課安排
Class Arrangements
查詢 Enquiries
公關及傳訊基本概念
Basic Concept of Public Relations and Communication (40小時hrs)
• 行業認識
Understanding the industry
• 專業操守和社會責任
Professional ethics and social responsibility
• 傳訊初探及多媒體語言概述
Introduction to communication and language in multimedia
• 公關策略及個案討論
Public relations strategies and case studies
品牌建立及專業形象
Brand Building and Professional Image (20小時hrs)
• 品牌建立 Brand building - 建立品牌原則
Principles of brand building 或 - 建立品牌風格
Style of brand building - 個案分享
Case study
• 專業形象 Professional image - 員工形象與品牌關係
Relationship between employee images and brand - 公關儀容及儀態
Appearance and manner in Public Relations
多媒體傳訊技巧
Multimedia Communication Skills (28小時hrs)
• 傳統及多媒體傳訊技巧
Traditional and multimedia communication skills - 消息發佈
News release 或 - 產品宣傳
Production promotion - 訪問及應對
Interview and response - 負面消息澄清
Negative news clarification
公關多媒體應用
Application of Multimedia in Public Relations (56小時hrs)
• 資料搜集及市場分析
Data collection and market analysis - 數據收集方法
Data collection method - 數據分析及整理
Data analysis and organisation - 內容建構予目標受眾
Content construction for target audience
• 項目策劃 Project planning - 劇本構思與創作 Script writing and creation - 項目推廣
Project promotion - 市場趨勢及個案分享 Market trends and case study
• 影像拍攝及編輯的基本原則及技巧
Basic principles and techniques for image capture and editing - 構圖、角度運用與訊息的關係
Relationship between composition, perspective and messages - 圖像編輯基礎
Basic image editing
• 製作流程 Production Process - 拍攝
Shooting - 演員安排 Casting - 剪接 Editing - 後期製作 Post-production
公關及多媒體傳訊專題研習
Final Project on Public Relations and Multimedia Communication (36小時hrs)
• 研究及策劃
Research and planning
• 圖片及短片製作