Roles
2) Different Sources of Travel Information
There are many unique characteristics of the 18 districts in Hong Kong including sights, shopping, dining and entertainment options in each district. Some of the options are actually popular tourist attractions. The Home Affairs Department of the Government of the Hong Kong Special Administrative Region provides an exhausted list of information on these unique characteristics of the 18 districts for locals and visitors to explore and experience (referring to Hong Kong Fun in 18 Districts, http://www.gohk.gov.hk/eng/welcome/index.html ).
In addition, Hong Kong Tourism Board provides an updated list of local attractions for both the travel trade and tourists on its Internet homepage:
http://www.discoverhongkong.com/eng/attractions/sightseeing-guide.html .
Updated information about the different kinds of travel products in Hong Kong, e.g. local tours, events, and new attractions can also be referred to the website of the Hong Kong Tourism Board with the link provided as below (See Figure 6.1):
http://partnernet.hktb.com/en/e_marketplace/products_services/index.html?gvHelpers=INDUSTRYNAM E&gvHelpera=false&gvHelperp=1
It provides some examples of travel products, which are available for visitors’ selection according to
Figure 6.1 – Updated Information of Tourism Products Source: Hong Kong Tourism Board. Retrieved from
http://partnernet.hktb.com/pnweb/jsp/comm/index.jsp?charset=en&pageContent=%2Fjsp%2Fcont%2FtourismProd.jsp
Activity 6.1
--- Matching Local Attractions with Specific Tourist Profile – e.g. “Purposes of Visit”
Compile a list of tourism attractions for visitors to explore while they are in Hong Kong. The objective of completing the list is to gain a better understanding of the different types of local tourism attractions and the different forms of tourism. Refer and apply the concepts in “ 3.1.1. - Purposes of Travel ” and
“4.2.3. – Typology of Attractions” with the information provide by the links in the previous page to complete the list below.
Local Attractions Typology of Attractions What types of visiting purpose are matched with the
attractions?
Additional Information
Hong Kong Fun in 18 Districts
'Hong Kong Fun in 18 Districts' - Home Affairs Department of the Government of the Hong Kong Special Administrative Region.
http://www.gohk.gov.hk/eng/index.html
Central & Western District
• City Hall • Government House • Legislative Council Building
• Lu Pan Temple • Man Mo Temple • The Bank of China Building
• The Central to
Mid-Levels Escalator
• The Centre • The Court of Final Appeal
• The Flagstaff House
Museum of Tea Ware • The Hong Kong Museum
of Medical Sciences • The HSBC Building
• The Old Mental Hospital
• The University of Hong Kong
Eastern District
• Eastern District Tourist Trail (Shau Kei Wan Section)
• Hong Kong Film Archive • Hong Kong Museum of Coastal Defence
• Law Uk Folk Museum • Leaping Dragon Pavilion, Tidal Melody and Leafy Shade Paradise
• Mount Parker Road Green Trail
• Noonday Gun • Old Cannons in Chai Wan
Park • Sai Wan War Cemetery
• Tai Tam Country Park (Quarry Bay
Extension)
• Tam Kung Temple • Tin Hau Temple in Causeway Bay
• Tin Hau Temple in
Shau Kei Wan • Relics of War-Time
Cooking Ranges • Victoria Park
• Woodside
Islands District
• Cheung Chau • Cheung Chau Ferry Pier • Cheung Po Tsai Cave
• Discovery Bay • Finger Hill • Golden Flower Shrine
• Hau Wong Temple • Hong Kong International Airport
• Hung Shing Ye Beach
• Hung Shing Temple • Kamikaze Cave • Kwan Gong Chung Yi (Pavilion)
Islands District
• Luo Hon Monastery • Man Mo Temple • Mui Wo Ferry Pier
• Ngong Ping 360 • Pak She Tin Hau Temple • Pavilion
• Pak Tai Temple • Peng Chau • Peng Chau Ferry Pier
• Po Lin Monastery • Po Toi • Pui O Beach
• Pui O Camp Site • Silver Mine Bay Beach • Silver Mine Cave
• Silver Mine Waterfall • Sok Kwu Wan Fish Rafts • Sok Kwu Wan Tin Hau Temple
• Stilted House • Tai O • Tung Chung
• Tin Hau Temple • Tong Fuk Beach • Tung Chung Fort
• Tung Chung Station • Tung Wan • Upper Cheung Sha Beach
• Wisdom Trail • Yeung Hau Old Temple • Yung Shue Wan Ferry Pier
• Yung Shue Wan Main Street
Kowloon City District
• Hoi Sham
Park • Hong Kong Baptist University and The Academic Community Hall
• Shang Sin Chun
Tong • Sung Wong Toi
Garden
• The
Harbourfront Promenade
• The Kowloon Walled City Park
• The Kwun Yam Temple, Hung Hom Kwai Tsing District
• Chun Kwan Temple
• Kwai Chung Container Terminals
• Kwai Tsing Reunification Health Trail
• Lantau Link View Point
• Tin Hau Temple
• Tsing Ma Bridge • Tsing Tak Tong Tat-more Temple
• Tsing Yi Park
Kwun Tong District
• Cha Kwo Ling • Cha Kwo Ling Tin Hau
Temple • Child-Giving Rocks in Cha Kwo Ling
• Lam Tin Park • Large Recreation Grounds in Kwun Tong Town Centre Area
• Lei Yue Mun Blessing Tree
• Lei Yue Mun Old Batteries
• Lei Yue Mun Tin Hau Temple
• The Hong Kong Public Records Building
• The Wilson Trail Stage 3
North District
• Long Valley Wetland • Lai Chi Wo • Po Sang Yuen Bee Garden
• Produce Green
Foundation • Cheung Shan Temple • Fung Ying Seen Koon
• Hau Ku Shek Ancestral Hall
• Kang Yung Study Hall • Kat O Tin Hau Temple
• Liu Man Shek Tong Ancestral Hall
• Lo Wai • Lung Yeuk Tau Heritage Trial
• Shek Lo • Tang Chung Ling
Ancestral Hall
• Tin Hau Kung
• Tin Hau Temple • Tsung Pak Long Hakka Walled Village
• Wun Chuen Sin Kwon
• Yim Tso Ha Egretry, Sha Tau Kok
Sai Kung District
• Bluff Island • Che Kung Temple at Ho Chung
• Clear Water Bay Country Park
• Clear Water Bay First
and Second Beaches • Hap Mun Bay • Hong Kong University of Science and Technology
• Kau Sai Chau fish culture zone
• Kiu Tsui • Kiu Tsui coral bay
• Kiu Tsui sand spit and lighthouse
• Leung Shuen Wan - Tung A and Sha Kiu Tau
• Lions Nature Education Centre
• Memorial Monument of Sai Kung Martrys of World War II
• Pak Tam Chung and MacLehose Trail
• Sai Kung Country Park
• Sea water crafted cave at Tiu Chung Chau
• Sheung Yiu Folk Museum
• Tin Hau Temple at Fat Tong Mun (Tai Miu)
• Tung Lung Island • Yim Tin Tsai
Sha Tin District
• Amah Rock (Mong Fu Shek)
• Che Kung Temple • Chinese University of Hong Kong and its Art Museum
• Hong Kong Heritage
Museum • Lions Pavilion • Ma On Shan Park
• Sha Tin Park • Sha Tin Racecourse / Penfold Park
• Sha Tin Town Hall
• Shing Mun River • Siu Lek Yuen Green Trail • Snoopy's World
• Tao Fung Shan Christian Centre
• Ten Thousand Buddhas Monastery (Man Fat Sze)
• Tsang Tai Uk
Sham Shui Po District
• Lei Cheng UK Han Tomb and Garden
• Lingnam Garden in Lai Chi Kok Park
• Mo Tai Temple
• Sam Tai Tsz Temple • The Lung Cheung Road Lookout
Southern District
• Aberdeen Harbour • Aberdeen
Reservoir/Aberdeen Country Park
• Aberdeen Typhoon Shelter
• Hung Shing Temple
at Ap Lei Chau • Old Stanley Police Station • Pok Fu Lam Reservoir/Pok Fu Lam Country Park
• Shek O Country Park • Tai Tam Country Park • Tai Wong Ye Temple at Wong Chuk Hang
• Tin Hau Temple at
Aberdeen • Tin Hau Temple in Stanley • The Hong Kong Correctional Services Museum
• The Old Police Station/Warehouse
• The Stanley Military Cemetery
• University Hall
Tai Po District
• Hong Kong Railway Museum
• Kadoorie Farm • King Law Ka Shuk Ancestral Hall
• Lai Chi Chong • Lam Tsuen • Man Mo Temple
• Pun Chun Yuen • Sam Mun Tsai • Tai Mei Tuk
• Tai Po Kau Nature Reserve
• Tai Po Waterfront Park • Tai Wong Yeh Temple
• Tap Mun • The Old District Office of
Tai Po • The Wilson Trail (Tai Po Section)
Tsuen Wan District
• Airport Core Programme Exhibition Centre
• Chuk Lam Sim Yuen • Jockey Club Tak Wah Park
• Ma Wan • Sam Tung Uk Museum • Shing Mun Reservoir
• Tai Mo Shan Country Park
• Western Monastery • Yuen Yuen Institute
Tuen Mun District
• Ching Chung Koon • Ching Leung Nunnery • Hau Kok Tin Hau Temple
• Hung Lau • Lingnan University • Lung Kwu Tan
• Miu Fat Buddhist
Monastery • The Emperor's Cave • Tsing Chuen Wai
• Tsing Shan Monastery
Wan Chai District
• Central Plaza • Environmental Resource Centre (Old Wan Chai Post Office)
• Footbridge Gallery
• Golden Bauhinia Square
• Happy Valley
Racecourse/Hong Kong Racing Museum
• Hong Kong Stadium
• Hung Shing Temple • Lin Fa Kung Temple (Lotus Temple)
• Lovers' Rock
• Pak Tai Temple • Police Museum • Stubbs Road Lookout
• The Hong Kong Academy for Performing Arts
• The Hong Kong Convention and Exhibition Centre
Wong Tai Sin District
• Chi Lin Nunnery • Fa Zang Temple • Fung Tak Park
• Guan Yin Temple • Hau Wong Temple • Lion Rock Park
• Morse Park • Nga Tsin Wai Village • Shatin Pass Road
Yau Tsim Mong District
• Flower Market • Fook Tak Temple • Former Kowloon British School
• Former
Kowloon-Canton Railway Terminus Clock Tower
• Kowloon Park • Hong Kong Coliseum
• Hong Kong Cultural Centre
• Hong Kong Museum of Art
• Hong Kong Museum of History
• Hong Kong Observatory
• Hong Kong Science Museum
• Hong Kong Space Museum
• Hung Shing Temple • Shui Yuet Kung (Koon Yum Temple)
• St. Andrew's Church
• Star Ferry • The Goldfish Market • The Mosque
• Tin Hau Temple • Tsim Sha Tsui
Promenade • The Avenue of Stars
• Yuen Po Street Bird Garden
Yuen Long District
• Hong Kong Wetland
Park • Kam Tin Tree House • Kat Hing Wai
• Lau Fau Shan • Lok Ma Chau Garden (Lok Ma Chau Lookout)
• Man Tin Cheung Park
• Nam Sang Wai • Organic Farm • Pat Heung Old Temple
• Ping Shan Heritage Trail
• Reunification Memorial Pillar at Pat Heung
• Tai Tong
• Tai Fu Tai • Tai Shu Ha Tin Hau Temple
• Tai Yuen Riding School
• The Mai Po Marshes • Tsim Bei Tsui
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Activity 6.2
--- Case Study – Service Quality of Hong Kong
Newspaper Clipping:
Facilitate the Shooting of Batman Demonstrate Sincerity Towards our Visitors
Excerpt from: Ming Pao, 7th November 2007
The film crew of “The Dark Knight” will come to Hong Kong for the filming of the movie. In order to strengthen the visual effects and facilitate the filming activities, the Hong Kong Tourism Board sent notices to 60 building blocks in Central and Western District asking if they could keep their lights on until late at night. This resulted in complaints by particular commercial tenants in the district.
Complainant Rebecca indicated that it was unreasonable to request that tenants waste unnecessary electricity to assist in the shooting. She pointed out that company staff would not go back to the office to turn off the lights in the wee hours of the morning. In the end, the buildings would end up turned on overnight, which was evidently not environmentally friendly.
According to Green Sense, means which were not environmentally friendly should not be adopted in assisting in the movie production and the group advised tenants to ignore the request from the Hong Kong Tourism Board. Apart from the problem of lighting, Batman will also employ two helicopters and a fixed-wing aircraft flying at a low altitude for shooting, with the flight altitude as low as 500 metres, which will inevitably produce noise.
Moreover, the film crew would film fight scenes at Queen’s Road Central and the Mid-Levels escalator, forcing road closure in busy areas, causing inconvenience to pedestrians. However, the Hong Kong Tourism Board believed that, by accepting Batman’s filming in Hong Kong, it could take the opportunity to show the most beautiful side of Hong Kong to people around the world.
Since the release of the first feature movie in 1989, the Batman has been widely acclaimed and has broken many box office records. For the first time, the movie director paid visits to different places around the world with his producer to pick spots for the shooting of Batman, finally picking Hong Kong as the filming city. Regardless of whether it is day or night, Victoria Harbour displays fabulous sceneries, especially the resplendent
and glamorous night scene which is one of the selling points of tourism in Hong Kong.
The filming of Batman in Hong Kong focuses on the night scene in the Central and Western district with the most advanced cinematic
reinforce the image of an “extraordinary sight at Victory Harbour.” It is also a golden opportunity to promote Hong Kong tourism and to attract tourists. And through welcoming the film crew of Batman, Hong Kong citizens also have a chance to show our sincerity towards our visitors, which is an important attribute in a tourist destination.
In the seven days of filming in Hong Kong, the film crew, which consists of about 80 people, will stay at the five-star Grand Hyatt Hotel. By rough estimate, with each twin room at about HK$2,500, the total bill would amount to at least $700,000. The movie will also bring job opportunities to Hong Kong as the film production, as the company will hire 200 local
off-stage operators during the filming period. A rough estimate of the revenue generated by Hong Kong for this film comes to about $40-million. Each dollar invested by an overseas movie in Hong Kong brings $2.5 in income to Hong Kong. For example,
“Lara Croft, Tomb Raider,” which was shot over eight days in Hong Kong, had already spent more than $15-million and brought in $40-million in income to Hong Kong.
Questions for discussion
1. Advise the Hong Kong Tourism Board -- apart from using “Fabulous scene at Victoria Harbour,”
“Gourmet Paradise” and “Shopping Paradise” as promotional taglines, could you suggest other attractions that can be promoted to foreign visitors as selling points? Please suggest two examples.
2. After reading the article above, try to point out the negative effect(s) brought to the region by the filming of Batman in Hong Kong.
3. Please list three reasons why greeting visitors with sincerity is an important attribute in the travel industry?
__________________________________________________________________________________
Activity 6.3
--- Case Study – Service Quality of Hong Kong
Newspaper Clipping:
The decline of services of Hong Kong’s retail sector
Excerpt from: Ming Pao, 20 September, 2007
Encountering a cold attitude during shopping is a common experience among many Hong Kong people. “As soon as the salesperson thought that I was not likely to buy anything, their attitude turned very cool.” A Thai tourist, Mr. Lai, said that when he visited a shop in Causeway Bay for to buy electronic products, the salesperson did not take the initiative to introduce the product’s functions. He only answered when questioned. “This is not service at all,” he commented. It did not help him understand the product, and his desire to buy dropped tremendously.
12-year-old girl Sze once visited a Taiwanese restaurant in Eastern District where she bought a cold drink, yet the waiter gave her a hot drink. She recalled the incident, “When I demanded to have a new one, she immediately sighed and that annoyed me very much. I will go there less often.”