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Learning Activity 3 (15 minutes)

在文檔中 How to use this resource package (頁 135-138)

Students draw some of the logos for the brands in Learning Activity 1. They then discuss if they think the design of any logo is particularly effective.

Learning English through Workplace Communication

Section B: Vocabulary

Learning Activity 1 (20 minutes)

Go over the words with students and make sure that they are able to say them and know what they mean. You could do a word stress activity on the board by getting students up to draw circles above a word to denote this.

(Dependability, User-friendliness, Environmental friendliness, Price, Style, After-sales services)

In groups students put these ideas in order of importance. They then compare.

Learning Activity 2 (30 minutes)

Students use the prompts to make sentences. To make this more motivating, you could tell the students that they will be using some of these phrases to persuade a client to buy a product afterwards.

Answers:

1. It is the top of the range.

2. It's very reliable.

3. It's one of our most luxurious products.

4. It will last you your lifetime.

5. It's extremely stylish.

6. It's quite inexpensive for what you get.

7. This is a timeless product. In 50 years, people will still want to buy it.

8. It has a lifetime guarantee. It's very well-made.

9. It's really cool to have one of these.

10. You'll regret it if you don't get one.

Learning Activity 3 (20 minutes)

In groups, students will do the following regarding the useful phrases:

1. Underline five of the adjectives / adjectival phrases used: reliable; luxurious; stylish;

timeless; cool; value for money. Some similar adjectives: groovy; dependable; great;

fashionable.

2. Underline the expressions that mean it is the best product on the market: top of the range;

one of the most luxurious. Some similar expressions: the best in town; incomparable; top-notch.

3. Underline the expressions that mean the product is at a very good price: real value for money; it's quite inexpensive for what you get. Some similar expressions: a very good deal;

Catering for Learner Diversity

For less advanced students, you might like to make use of the answers below and turn the exercise into a gap fill activity. Put the key words or phrases you have taken out from the answers in a box and ask students to complete the blanks by choosing the right answer.

Ask students to discuss what the words or expressions in the box might mean and go over them with the class before they attempt the gap fill activity.

For more advanced students, you might like to dictate the words for students to write down first before they work in groups to write out the full sentences.

Learning English through Workplace Communication

Catering for Learner Diversity

For less advanced students, you might like to simply ask them to describe three qualities of the object and round off with one closing sentence, e.g. 'This dress is soft, pretty and colourful. You will look beautiful in it.'

Learning Activity 4 (30 minutes)

Students are then asked to prepare a short description of one of their favourite possessions, e.g. a watch; a computer; a mobile phone. They are asked to imagine what they would say to sell this item if they were a salesperson. They practise with a partner.

Sample answer:

Look at this amazing watch. It will last you a lifetime. It is very reliable and strong. It is never wrong. I have had this watch for about 3 years. It is really cool. It isn't cheap, around 2,000 dollars, but it has a guarantee for 20 years. You will not regret it if you buy this wonderful watch!

Section C: Presentations

Learning Activity 1 (20 minutes)

Students listen to the presentation (CD Track 5) and put the sections in the correct order.

Answers:

(1) First I will tell you about the exciting new campaign we have launched to increase sales. (2) Then I will talk about the new logo and slogan we have come up with to focus more on our clients on the Mainland.

(3) Welcome and thanks for coming. My name is Mary Chan and I'm in the Marketing Department for Travelgood, a newly-formed travel agency. (4) Today's presentation is about the work the Marketing Department has been doing.

Thank you. (5) Are there any questions you would like to ask?

(6) So, as you can see, the company has recently started a new campaign 'A free prize if you book a certain seat on the plane'. Now, this is a completely unique idea in our field and it has been very successful. (7) Our sales figures have risen significantly in the last three months. There is a wide range of prizes including this hi-tech video game player, this handy portable DVD player and these stylish sunglasses.

Well, to sum up. Travelgood is now a well-established player in the market. There is a lot of competition but we feel that, with our new marketing strategies, we are starting to do better than other companies here in Hong Kong and (8) we aim to continue in this way.

(9) OK, I think you have a clear idea about our campaign. (10) I'm now going to turn to the new logo and slogan the company's marketing team has come up with. We chose this logo because more and more of our customers are either coming to Hong Kong from the Mainland or going to the Mainland from Hong Kong. The panda is a very important image in Asia. The slogan 'Seeze the World' has been chosen because it is

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Learning English through Workplace Communication

Before students listen to the presentation, explain the context and go over some of the more challenging vocabulary in the text, e.g. marketing, travel agency, sales figures, hi-tech portable DVD player, logo, slogan and clients.

Learning Activity 2 (20 minutes)

在文檔中 How to use this resource package (頁 135-138)

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