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國民小學校長經營學校公共關係之微觀政治現象研究

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表 2-2-1    公共關係四模式及其特點分析表  宣傳模式  公共資訊模式  雙向不對等模式  雙向對等模式  目的  宣傳  資訊傳佈  公眾說服  相互了解  傳播性質  單向  必非完全事實  單向 事實  雙向  不平衡效果  雙向  效果平衡  傳播模式  傳播者到接受者  傳播者到接受者  傳播者到接受者  資訊雙向流通  傳播者到接受者 資訊雙向流通  研究應用  少  少  研究態度如何形成 與改變  研究共識  適用組織  複雜程度  低  低  高  高  適用  組織規模  小
表 5-1-36  第三回合問卷之題項調查結果變遷分析表

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