不是品牌的品牌—由無印良品看 生活雜貨品牌的價值傳達 - 政大學術集成

This shows that service quality, perceived value, DM advertising, customer satisfaction and loyalty have become important issues on business management.. Therefore, the

The analytic results show that image has positive effect on customer expectation and customer loyalty; customer expectation has positive effect on perceived quality; perceived

(1982), “An Investigation into the Determinants of Customer Satisfaction,” Journal of Marketing Research, Vol. 1996), “Relationship Marketing in Consumer Markets,” Journal

The regression analysis results indicated that after the corporate image, service quality, satisfaction, perceived value and loyalty between each dimension and is

Research of Cultural and Creative Product’s Effect on Customer Value and Customer Attitude－ － －Take － Taiwan “MUJI” Product of RYOHIN KEIKAKU..

Through literatures relevant to service quality, service value, customer satisfaction and customer loyalty, this research conducts study on the five aspects of the theme

And we also used company image, service quality perceived quality, customer satisfaction, customer loyalty, and customer complaint to measure the car customer

Hildreth,2005)於《Brand America》一書中所提出的： 「美國這個國家尌像是一個品牌 的概念」 。如今，一個國家，也可以被看作是一個全球性商標，作為一個品牌(Nömm,