影響消費者購買零售商自有品牌商品因素之研究

The regression analysis results indicated that after the corporate image, service quality, satisfaction, perceived value and loyalty between each dimension and is

Results of this study show: (1) involvement has a positive effect on destination image, and groups with high involvement have a higher sense of identification with the “extent

Thus, the purpose of this study is to determine the segments for wine consumers in Taiwan by product, brand decision, and purchasing involvement, and then determine the

The results of this study are as follows: (1) most of consumers understand GM foods and know their negative impacts on human health, (2) most of consumers believe GM

Using the DMAIC approach in the CF manufacturing process, the results show that the process capability as well as the conforming rate of the color image in

Therefore, based on the related literary studies, this research conducts a questionnaire survey aims at the change about perspective on finance management, money attitude,

行銷先學 Kotler (1997) 曾在研究中指出，消費者在評估後通常會

The study suggests that brand equity has four sub-constructs, including brand awareness, brand association, perceived quality and brand loyalty.. The confirmatory