Media Review (No.34/97)
Prepared by the Office of Public Affairs
To give greater understanding of UST weekly news coverage, PAO will begin including media content analysis with the media highlights.
There will be a short weekly table showing the number of news clippings in which UST is mentioned, and whether the overall tone of the article is positive or negative.
We hope you will find the improvement in service useful.
Media Content Analysis ======================
For the week ended Sep 2, 15 clippings mentioning UST were received and analyzed. Below is an excerpt of the results (OVERALL TONE of the article): Positive Neutral N.A. Total UST is the primary focus 5 4 0 9 UST is not the primary focus 2 2 2 6 --- -- --- ---Subtotal 7 6 2 15 (46.7%) (40.0%) (13.3%)
Stories related to PAO's activities and with UST
as the primary focus 3 1 0 4 Stories related to PAO's
activities but UST is not
the primary focus 0 0 0 0 --- -- --- ---Subtotal 3 1 0 4 (75.0%) (25.0%) (0%)
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1. Dr Oscar Au (ELEC) inteviewed by Commercial Radio 1' Evening Post program (4/9) to talk about DVD.
2. Language standard of new students at local universities
Sing Tao Daily (29/8) quoted the JUPAS results and reported that a total of about 400 students admitted to tertiary institutions had failed either English or Chinese language subjects.
3. HK Economic Jnl. carried two articles written by SBM faculty members The articles were written by Dr K C Wei (29/8) and Prof Leonard Cheng (27/8).
4. PAO's soft feature in Wen Wei Po on UST's effort in the development of industrial engineering for HK (28/8).
5. UST council discussed the reappointment of President Woo Three clippings (28,27/8) were received.
6. Two UST activities mentioned in SCMP's bulletin board column (28/8). (Information provided by PAO)
7. VP-RD comments on the development of hi-tech industry in HK Macau Daily (28/8).
8. UST held the 5th Workshop on Very Large Corpora
Wen Wei Po (25/8) and China Daily (16/8). (Press release issued by PAO)
9. HK universities efforts to strengthen the English standard of their students
People's Daily (25/8) carried a short report on this. 10. "Value in vetting the vets"
In a report with this headline, SCMP (24/8) mentioned that a UST technician, Mary Chow has a veterinary degree from Taiwan. 11. UST's satellite station to monitor climate in the region
In a feature on satellites, Express News (23/8) mentioned UST. 12. Tsinghua University students visited UST
Student Standard (21/8) reported that the Tsinghua students visited several local universities including UST.
For further details about the items mentioned, a set of news clippings will be available on Tuesday at the Reference Counter of the Library (where items may be photocopied if desired). This review is mainly based on newspaper clippings about UST. All information recorded here is as reported in the original
articles. Names and terms are translated from the Chinese as best we can when official translations are not immediately available. South China Morning Post (SCMP) and Hong Kong Standard (HKS) are English newspapers. Enquiries can be made to Office of Public Affairs (ext. 6305 or 8555).
