藥妝量販店自有品牌與消費者因素對購買行為之影響

The analytic results show that image has positive effect on customer expectation and customer loyalty; customer expectation has positive effect on perceived quality; perceived

The regression analysis results indicated that after the corporate image, service quality, satisfaction, perceived value and loyalty between each dimension and is

Thus, the purpose of this study is to determine the segments for wine consumers in Taiwan by product, brand decision, and purchasing involvement, and then determine the

Our major findings are: (1)The sex of consumers have significant effects on reverse product design but the remaining factors.(2)The mar- riage status of consumers

The results of this study are as follows: (1) most of consumers understand GM foods and know their negative impacts on human health, (2) most of consumers believe GM

This paper uses learning motivation, educational service quality, learning satisfaction and behavioral intention as scheme and uses one private university students as

The study suggests that brand equity has four sub-constructs, including brand awareness, brand association, perceived quality and brand loyalty.. The confirmatory

This research explores the service diversion factors of styles hair consumers, mutual interference among the characteristics, the diversion cost and the degree of