建構我國企業品牌評價模式之研究

We showed that the BCDM is a unifying model in that conceptual instances could be mapped into instances of five existing bitemporal representational data models: a first normal

The Hull-White Model: Calibration with Irregular Trinomial Trees (concluded).. • Recall that the algorithm figured out θ(t i ) that matches the spot rate r(0, t i+2 ) in order

The Hull-White Model: Calibration with Irregular Trinomial Trees (concluded).. • Recall that the algorithm figured out θ(t i ) that matches the spot rate r(0, t i+2 ) in order

Model checking: residuals can be obtained by 1-step ahead forecast errors at each time point, (observations minus the fitted value) Then if the model is adequate, residuals should

L.(1998) Strategic brand management: Building, Measuring and Managing Brand Equity., Inc., Upper Saddle River,NJ: Prentice-Hall. L.(2003)Strategic Brand Management: Building,

“ Consumer choice behavior in online and traditional supermarkets: the effects of brand name, price, and other search attributes”, International Journal of Research in Marketing,

Keywords: Corporate Social Responsibility (CSR), brand image, product attributes, purchase intention, Structural Equation Models (SEM)... 誌

and Kasper, H.D.P., “The impact of Satisfaction on Brand Loyalty: Urging on Classifying Satisfaction and Brand Loyalty,” Journal of Consumer Satisfaction, Dissatisfaction