產品創新與知覺價格對於品牌權益與消費者購買意願之影響 - 以手機無線配件為例

The results indicated that packaging of products which reflects local cultural characteristics has a direct and positive influence on consumers’ purchase

LINE 為了打出在海外的知名度，以置入行銷方式出現在劇情畫面中，除了在劇 中多次使用 LINE

Thus, the purpose of this study is to determine the segments for wine consumers in Taiwan by product, brand decision, and purchasing involvement, and then determine the

Carbon Label Company 強調服務企業與消費者的需求，所謂企業需求，是指幫 助企業計算、查驗、減少和溝通其產品與服務的生命週期碳排放量。Carbon Label

The study suggests that brand equity has four sub-constructs, including brand awareness, brand association, perceived quality and brand loyalty.. The confirmatory

And we also used company image, service quality perceived quality, customer satisfaction, customer loyalty, and customer complaint to measure the car customer

This study aimed to employ the four strategies of Schmitt’s experiential module and choose one company which puts “experiential marketing” into practice, Sunny Hill Pineapple Cake

But the brand image is unable to influence consumer response directly, and need through brand equity intermediation to influence customer.. Keywords：brand image,