畸零訂價效果與消費者人格特質對消費品價格認知影響之研究

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• cY 代表因所得水準不同而產生的誘發性消費 支出（induced consumption expenditure）. •

能認知研判所取樣品之 特性、地錨型式，使錨.. (1)

消費者行為概論 Chapter 5 消費者決策過程

The results indicated that packaging of products which reflects local cultural characteristics has a direct and positive influence on consumers’ purchase