• 沒有找到結果。

價格促銷頻率與價格標示方式對消費者行為之影響

N/A
N/A
Protected

Academic year: 2021

Share "價格促銷頻率與價格標示方式對消費者行為之影響"

Copied!
12
0
0

加載中.... (立即查看全文)

全文

Loading

數據

表 2  本研究各構念關係之檢定結果  假說  路  徑  假 說 檢定 結果 參數估計值  t value  假設成立與否 H1  促 銷 頻 率 知 覺 品 質 X  — -0.11  -2.14*  不成立 H2  促 銷 價 知 覺 品 質 X X  0.01  0.06  成立  H3  市 價 知 覺 品 質 X X  -0.02  -0.15  成立  H4  促 銷 頻 率 內 部 參 考 價 格 — X  0.00  0.02  不成立 H5  促 銷 價 內 部 參 考 價 格   +

參考文獻

相關文件

Microphone and 600 ohm line conduits shall be mechanically and electrically connected to receptacle boxes and electrically grounded to the audio system ground point.. Lines in

[16] Dennis, A.R., Nunamaker, J.R., and Vogel, D.R., “A Comparison of Laboratory and Field Research in the Study of Electronic Meeting Systems,” Journal of Management

“ Consumer choice behavior in online and traditional supermarkets: the effects of brand name, price, and other search attributes”, International Journal of Research in Marketing,

The results indicated that packaging of products which reflects local cultural characteristics has a direct and positive influence on consumers’ purchase

另外價格也是企業對於消費者傳達的另一種訊號,因為價格被視為最重要的外部

另外價格也是企業對於消費者傳達的另一種訊號,因為價格被視為最重要的外部

and Kasper, H.D.P., “The impact of Satisfaction on Brand Loyalty: Urging on Classifying Satisfaction and Brand Loyalty,” Journal of Consumer Satisfaction, Dissatisfaction

(1982), “An Investigation into the Determinants of Customer Satisfaction,” Journal of Marketing Research, Vol. 1996), “Relationship Marketing in Consumer Markets,” Journal