產品線廣告對於消費者參考價格與購買行為之影響

The results indicated that packaging of products which reflects local cultural characteristics has a direct and positive influence on consumers’ purchase

另外價格也是企業對於消費者傳達的另一種訊號，因為價格被視為最重要的外部

另外價格也是企業對於消費者傳達的另一種訊號，因為價格被視為最重要的外部

In order to partition the GPS market into different segments, this paper used purchase motives, product attributes and consumer lifestyle as the variables for market

(A) For deceleration systems which have a connection link or lanyard, the test weight should free fall a distance equal to the connection distance (measured between the center line

The experimental results show that the developed light-on test methodology can effectively detect point defects (bright point, dark point, weak point), line defects (bright line,

LINE 為了打出在海外的知名度，以置入行銷方式出現在劇情畫面中，除了在劇 中多次使用 LINE

Thus, the purpose of this study is to determine the segments for wine consumers in Taiwan by product, brand decision, and purchasing involvement, and then determine the