比較式廣告的幽默程度對消費者購買意願的影響

“ Consumer choice behavior in online and traditional supermarkets: the effects of brand name, price, and other search attributes”, International Journal of Research in Marketing,

Keywords: Corporate Social Responsibility (CSR), brand image, product attributes, purchase intention, Structural Equation Models (SEM)... 誌

The results indicated that packaging of products which reflects local cultural characteristics has a direct and positive influence on consumers’ purchase

are the largest manufacturers, but the operating performance that the Asia Cement Co’s average of four indicators are leading the same industry and named in the third

and Kasper, H.D.P., “The impact of Satisfaction on Brand Loyalty: Urging on Classifying Satisfaction and Brand Loyalty,” Journal of Consumer Satisfaction, Dissatisfaction

LINE 為了打出在海外的知名度，以置入行銷方式出現在劇情畫面中，除了在劇 中多次使用 LINE

Thus, the purpose of this study is to determine the segments for wine consumers in Taiwan by product, brand decision, and purchasing involvement, and then determine the

The methodology involved in the study is based on the theory of innovation adoption, including the fact proposed by Holak (1988) that product attributes, consumer characteris- tics