訊息框架對消費者評估環保產品屬性之影響
全文
Outline
相關文件
The study explore the relation between ownership structure, board characteristics and financial distress by Logistic regression analysis.. Overall, this paper
3.Secondary research may reduce the levels of trust between participants and researchers.. 4."One size fits all" approach also risks losing
資料來源 :Kotler, Philip and Armstrong, Gary (2006) “Consumer Markets and Consumer Buyer Behaviour”, Principles of Marketing, 11 th ed., ch. 5, Pearson Prentice Hall, Upper
“ Consumer choice behavior in online and traditional supermarkets: the effects of brand name, price, and other search attributes”, International Journal of Research in Marketing,
and Kasper, H.D.P., “The impact of Satisfaction on Brand Loyalty: Urging on Classifying Satisfaction and Brand Loyalty,” Journal of Consumer Satisfaction, Dissatisfaction
C., "Prediction of pollutant emission through electricity consumption by the hotel industry in Hong Kong", International Journal of Hospitality Management..
(1982), “An Investigation into the Determinants of Customer Satisfaction,” Journal of Marketing Research, Vol. 1996), “Relationship Marketing in Consumer Markets,” Journal
(2000), “Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments,” Journal of Retailing, Vol. (2001),