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行動廣告效果:探討廣告前因、行動特性與廣告認知反應之影響 - 政大學術集成

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表 3-1 Tsang et al.(2004)廣告前因之題項
表 3-5 學者發展出行動廣告態度題項
表 3-7 Shamdasani et al.(2001)  品牌態度題項

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