電視購物環境、產品屬性對消費者電視購物意願之影響
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(2) 電視購物環境、產品屬性對消費者電視購物 意願之影響 '. THE IMPACTS OF CONSUMER S TV SHOPPING ENVIRONMENT AND PRODUCT ATTRIBUTE ON TV SHOPPING INTENTION. 研 究 生：張瓊丹 指導教授：黃仁宏. Student:Chung-Dan Chan Advisor:Jen-Hung Huang. 國 立 交 通 大 學 管理科學研究所 碩士論文. A Thesis Submitted to Institute of Program Master in Management Science of National Chiao Tung University in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration. June 2004 Hsinchu, Taiwan,Republic of China 中華民國九十三年六月.
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