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A dynamic marketing model for hybrid electric vehicles: A case study of Taiwan

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Table 2 shows the values of the level of influence of social relationships. The average and median of influential level of different social relationship are significantly different from each other by the assessment of t-test
Fig. 1. Simulation results and historical data of the market share of HEVs in the US.
Fig. 4. HEVs market share under combinations of growth rates of gasoline and HEV prices.
Fig. 8. Simulation results with and without negative word of mouth.

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