促銷價格標示方式與消費者內部參考價格對消費者行為之影響
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At the delivery month of a futures contract is approached, the futures price _________ the spot price of the underlying asset. Î When the delivery period is reached, the futures
消費者行為概論 Chapter 5 消費者決策過程
This part shows how selling price and variable cost changes affect the unit contribution, break-even point, profit, rate of return and margin of safety?. This is the
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The results indicated that packaging of products which reflects local cultural characteristics has a direct and positive influence on consumers’ purchase