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The Relationship between CEO Leadership Style and Management Performance 林天鵬、謝雅惠

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The Relationship between CEO Leadership Style and Management Performance 林天鵬、謝雅惠

E-mail: 9501070@mail.dyu.edu.tw

ABSTRACT

According to recent investigation, it is found that the company''s average life span is shorter and shorter. It is the most positive and the most important mission of administrative authority to create enterprise''s greatest value, and look after all interested parties (stakeholder) during limited time. The board of directors (BOD) is the supreme decision unit of enterprises. Depending on the company law, chairman is elected by the directors of the BOD and at the same time is also enterprise''s representative; however the Chief Executive Officer (CEO) who have the most powerful executive man in the office could be the chairman or the general manager in the organization; in our country, under the circumstances, the ownership and governmental power have not been distinguished clearly, so CEO is always played by the big shareholder. Since CEO have supreme power, lead enterprises with strategy, responsible for the performance, responsible for shareholders, his leadership style seems very important. Among all tools of managing money, equity investment is the most common, popular way to everyone. There are more than 7 million natural persons who open an account in the stock market, accounting for the 1/3 population in Taiwan. In another word, almost every family has people investing money in the stock market. According to the statistics, 85% investors make loss in the stock market. The objective of research is to help investors understand the type of the leadership style of CEO in advanced, and make use of performance of business later to avoid risk to improve profit-making in the future. It is found that the “ work-promoting style ” has best

management performance, and is suitable for the hi-tech electronics industry; however, the “interaction-promoting style” has the worst management performance, and is unsuitable for the hi-tech electronics industry. It is suggested that the company who has the

“ work-promoting style” should be the best objective for investment, and may have better return on it.

Keywords : CEO, the leadership style, management performance

Table of Contents

封面內頁 簽名頁 授權書...iii 中文摘

要...iv 英文摘要...v 誌 謝...vii 目錄...viii 圖 目錄...x 表目錄...xi 第 一章 緒論 1 1.1 研究背景與動機 1 1.2 研究目的 10 1.3 研究範圍 11 1.4 研究流程 13 1.5 名詞定義 13 第二章 文獻探討 15 2.1 企業經營管理與策略管理 15 2.2 領導風格 35 2.3 領導風格對經營績效的影響 38 第三章 研究方法 42 3.1 研究設計 42 3.2 研 究架構圖 42 3.3 研究對象 43 3.4 研究限制 43 3.5 資料蒐集 44 3.6 資料分析方法 45 第四章 資料研究分析 46 4.1 上市電子產 業關聯分析 46 4.2 符合標準標的之財務績效分析 59 4.3 符合標準標的之CEO領導風格類型 64 4.4 CEO領導風格與經營績 效之分析 65 第五章 結論與建議 69 5.1 結論 69 5.2 對自然人投資者之建議 70 5.3 後續研究建議 71 參考文獻 72 附錄 75 圖目 錄 圖1.1 研究流程圖 12 圖2.1 管理基本功能圖 16 圖2.2 策略金三角圖 23 圖2.3 內部資源圖 24 圖2.4 外部環境圖 25 圖2.5 策 略管理程序圖 26 圖2.6 四種基本策略圖 31 圖2.7 策略領導與策略管理程序圖 34 圖2.8 有效策略領導特質圖 35 圖3.1 本研究 之設計架構圖 43 ?4.1 IC 產業關聯圖 46 圖4.2 印刷電路板產業關聯圖 47 圖4.3 LED產業關聯圖 49 表目錄 表1.1 受理案件訴 訟進度表 2 表1.2 國際級執行表離職原因表 7 表1.3 國內知名企業CEO、股權數、EPS一覽表 9 表1.4 股巿開戶統計表 12 表2.1 管理基本功能表 16 表2.2 管理理論彙整表 20 表2.3 奇異多因子投資組合矩陣下的市場吸引力與事業地位所 含括的變 數表 29 表2.4 經營績效之相關研究文獻ㄧ覽表 38 表4.1 個人電腦產業相關公司 48 表4.2 通信產業相關公司 49 表4.3 個人電 腦相關廠商 51 表4.4 筆記型電腦相關廠商 51 表4.5 監視器相關廠商 52 表4.6 影像掃瞄器相關廠商 53 表4.7 鍵盤相關廠商 53 表4.8 印表機相關廠商 54 表4.9 積體電路相關廠商 54 表4.10 電晶體相關廠商 55 表4.11 隨機存取記憶體相關廠商 55 表4.12 中央處理器相關廠商 56 表4.13 發光二極體相關廠商 56 表4.14 電容器相關廠商 56 表4.15 電阻器相關廠商 57 表4.16 網路卡 相關廠商 57 表4.17 多層印刷電路板相關廠商 58 表4.18 橋接器相關廠商 58 表4.19 數據機相關廠商 59 表4.20 符合標準的上 市電子公司基本資料ㄧ覽表 60 表4.21 務績效分析表 63 表4.22 符合標準標的之CEO領導風格類型ㄧ覽表 64 表4.23 財務績 效分析表 65 表4.24 領導風格與經營績效(財務績效)ㄧ覽表 66

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