VISITOR EXPENDITURE SURVEY
2nd QUARTER / 2010
No. 2
Official Statistics. Reproduction of these data is allowed provided the source is quoted.
Statistics and Census Service
Per-capita spending of visitors increased by 3% year-on-year to MOP 1,575 in the second quarter, with per-capita spending of Mainland visitors leading at MOP 2,397. Compared with the second quarter of 2009, per-capita spending of tourists rose by 26% to MOP 2,635 and that of same-day visitors went up by 41% to MOP 665.
1. Per-Capita Spending of Visitors by Place of Residence
Visitor Tourist Same-Day Visitor
Q2/2009 Q2/2010 Q2/2010 Q2/2010
Place of Residence
MOP
Year-on-year change
(%) MOP
Year-on-year change
(%) MOP
Year-on-year change
(%)
Total 1 527 1 575 3.1 2 635 26.2 665 41.1
Mainland China 3 564 2 397 -32.7 4 241 -13.6 1 088 45.6 Hong Kong 1 112 1 068 -3.9 1 678 12.8 423 -3.6 Taiwan, China 1 705 787 -53.8 2 767 8.6 179 -39.2
Japan 970 1 935 99.5 3 109 48.0 523 34.6
Southeast Asia 1 684 1 349 -19.9 2 214 14.1 397 -3.3 Americas 1 187 1 468 23.7 2 413 33.6 541 21.8 Europe 1 010 1 142 13.1 2 177 18.5 393 15.8 Oceania 702 1 144 62.9 2 010 111.0 439 54.5
Per-Capita Non-Shopping and Shopping Spending
Per-capita non-shopping spending of visitors decreased by 20% year-on-year to MOP 813.
Expenses on Accommodation and Food & Beverage accounted for 46% and 34% respectively of the non-shopping spending.
Per-capita shopping spending of visitors amounted to MOP 761, up by 49% over the second quarter of 2009. Local Food Products (24% of shopping spending), Clothing (18%) and Jewellery/Watches (17%) were the more popular shopping items.
Although gaming expenses are not considered in the per-capita spending of visitors, about 52% of the interviewed visitors in the second quarter claimed that they had participated in gaming activities during their stay in Macao.
VISITOR EXPENDITURE SURVEY 2nd QUARTER/2010 DSEC No. 2
0 500 1 000 1 500 2 000 2 500
2. Visitor Spending by Type of Expenses a
Q2/2009 Q2/2010 Type of Expenses
MOP
Year-on-year change
(%)
Per-Capita Spending 1 527 1 575 3.1
Non-Shopping Spending 1 017 813 -20.0
Accommodation 439 371 -15.6
Food and Beverage 379 280 -26.1
Local Transport 57 33 -41.9
Outbound Transport (excluding airfare) 128 95 -25.9 Entertainment and Others 14 35 148.3
Shopping Spending 510 761 49.2
Clothing 85 140 65.2
Jewellery/Watches 58 130 123.4
Local Food Products 205 181 -11.7
Cosmetics/Perfume 50 94 87.5
Cellular Phones/Electrical Equipment 16 43 160.3
Shoes/Handbags/Wallets 57 102 77.8
Others 39 72 86.1
Figures may not add up to the total due to rounding.
a Excluding gaming expenses.
Chart 1. Per-Capita Shopping Spending of Visitors by Place of Residence
Q2/2009 Q2/2010
Americas Europe S.E.
Asia Mainland
China
Hong Kong
Taiwan, China
Japan Oceania
MOP
0 500 1 000 1 500 2 000 2 500
With regard to the spending structure, visitors from Mainland China spent 69% of their per- capita spending on shopping, whereas those from Hong Kong; Southeast Asia; and Taiwan, China spent more on non-shopping items, accounting for 79%, 68% and 67% of their respective per- capita spending.
In addition, Mainland visitors inclined to purchase a wide variety of goods, including Jewellery/Watches (20% of per-capita shopping spending), Clothing (18%), Local Food Products (16%), Cosmetics/Perfume (15%), and Shoes/Handbags/Wallets (14%), while those from Hong Kong preferred to purchase Local Food Products, which accounted for 60% of their per-capita shopping spending. Meanwhile, visitors from Southeast Asia mainly purchased Local Food Products and Clothing, sharing 43% and 33% respectively, and those from Taiwan, China spent mostly on Local Food Products (31%), Clothing (23%) and Shoes/Handbags/ Wallets (23%).
Chart 2. Structure of Visitors’ Per-Capita Spending by Place of Residence
Per-Diem Spending
Per-diem spending of visitors amounted to MOP 1,575 in the second quarter of 2010, a year- on-year increase of 15%. Mainland visitors had the highest per-diem spending of MOP 2,397.
Length of Stay
The average length of stay of visitors shortened by 0.2 day to 0.9 day over the second quarter of 2009. The average length of stay of tourists increased by 0.1 day to 1.7 days, while that of same- day visitors stayed unchanged at 0.2 day.
3. Average Length of Stay of Visitors
Day Length of Stay
Type of Visitor
Q2/2009 Q2/2010 Difference
Visitor 1.1 0.9 -0.2
Tourist 1.6 1.7 +0.1
Same-Day Visitor 0.2 0.2 -
Non-Shopping Spending Shopping Spending
Americas Europe S.E.
Asia Mainland
China
Hong Kong
Taiwan, China
Japan Oceania
MOP
VISITOR EXPENDITURE SURVEY 2nd QUARTER/2010 DSEC No. 2
Characteristics of Visitors
Around 66% of the interviewed visitors came to Macao mainly for Vacation; other major purposes of visit included Gaming (12%), Visiting Relatives/Friends (7%) and Business &
Attending Conventions/Exhibitions (7%).
Chart 3. Main Purpose of Visit
With regard to the occupation of visitors, 21% were senior officials & managers; 15% were clerks and 13% were technicians & associate professionals. Moreover, 25% were the unemployed and the economically inactive persons, including housewives, students and retired persons.
Visitors’ Comments
All the interviewed visitors commented on the environmental hygiene and points of tourist attractions in Macao. They were more satisfied with the environmental hygiene, with 74% in favour; however, 12% considered that the points of tourist attractions in Macao were inadequate.
For those travelling in package tours, 73% complimented on the services rendered by travel agencies. As regards other services and facilities, 79% of the visitor-users were satisfied with those of the gaming establishments; there were also favourable comments on the services of hotels (85%), shops (83%), public transport (73%) and restaurants (72%).
However, 7% of the interviewed visitors suggested that the public transport services should be improved.
4. Visitors’ Comments on Services and Facilities
% Services and Facilities Satisfied Fair Should Be
Improved No Comment
Travel Agencies 73 20 4 3
Hotels 85 13 1 1
Restaurants 72 22 5 1
Shops 83 14 2 1
Public Transport 73 19 7 1
Gaming Establishments 79 13 2 5
Percentages may not add up to 100% due to rounding.
Visiting Relatives/Friends 7%
Others 8%
Vacation 66%
Gaming 12%
Business & Attending Conventions/Exhibitions
7%
Explanatory Note Visitor Expenditure Survey is conducted at different departure points on a daily basis, to collect information on visitors’ spending (excluding gaming expenses) during their stay in Macao.
In view of a 6-fold increase in the total number of effective samples in the second quarter of 2010, percentage structure of the samples of tourists and same-day visitors showed significant changes; therefore, results of the Survey have marked difference compared with same quarter in 2009.
Sampling Method
Due to massive visitor movements at different departure points, the Visitor Expenditure Survey applies systematic sampling in selecting samples from visitors who are non-residents of Macao.
Sampling Errors
MOP
Visitor Tourist Same-Day Visitor
Type of Spending
Q2/2009 Q2/2010 Q2/2009 Q2/2010 Q2/2009 Q2/2010
Per-Capita Spending 35.0 19.7 50.1 40.1 9.6 8.1
Non-Shopping Spending 16.4 6.7 21.6 12.3 3.8 1.3
Shopping Spending 26.3 17.1 39.5 35.5 9.2 8.1
VISITOR EXPENDITURE SURVEY 2nd QUARTER/2010 DSEC No. 2
Concept Visitora:
Any person travelling to a place other than that of his/her usual environment for less than 12 consecutive months and whose main purpose of travel is other than the exercise of an activity remunerated from within the place visited.
Classification of visitors:
a) Tourist (overnight visitor): visitor who stays at least one night in a collective or private accommodation in the country visiteda. In addition, we have added two criteria as follows:
1) visitor who stays for more than 24 hours in Macao, or
2) visitor who stays for less than 24 hours and does not stay overnight in Macao but with his/her arrangement made in a collective accommodation such as hotel, guest-house, etc.
b) Same-Day Visitora: visitor who does not spend the night in a collective or private accommodation in the country visited.
Main Purpose of Visit:
Refers to the motivation for the visit or trip, in the absence of which the trip would not have been made or the given destination would not have been visited.
Symbols and Abbreviations - Absolute value equals zero
MOP Macao Pataca
The following statistical tables are available for download from our website
1- Characteristics of interviewed visitors by place of residence
2- Average length of stay of interviewed visitors by place of residence 3- Per-capita spending of interviewed visitors by place of residence
4- Per-capita non-shopping spending of interviewed visitors by place of residence 5- Per-capita shopping spending of interviewed visitors by place of residence 6- Per-diem spending of interviewed visitors by place of residence
7- Per-capita spending of interviewed visitors by place of residence and type of expense
8- Per-capita shopping spending of interviewed visitors by place of residence and type of expense
9- Other characteristics of interviewed visitors by place of residence 10- Occupation of interviewed visitors by place of residence
11- Sampling errors of per-capita spending of interviewed visitors by place of residence and type of expense
12- Sampling errors of per-capita shopping spending of interviewed visitors by place of residence and type of expense
13- Interviewed visitors’ comments on services of travel agencies
14- Interviewed visitors’ comments on services of restaurants and similar establishments 15- Interviewed visitors’ comments on services of hotels and similar establishments 16- Interviewed visitors’ comments on services of shops
17- Interviewed visitors’ comments on services of public transport 18- Interviewed visitors’ comments on environmental hygiene 19- Interviewed visitors’ comments on points of tourist attractions
20- Interviewed visitors’ comments on services and facilities of gaming establishments