Government of Macao Special Administrative Region Statistics and Census Service
MICE STATISTICS
1S T QUARTER/2009
No. 1
Official Statistics. Reproduction of these data is allowed provided the source is quoted.
Statistics and Census Service
In the first quarter of 2009, a total of 387 MICE events were held in various venues, comprising 370 meetings/conferences (96% of total) and 17 exhibitions, with an average duration of 2.2 days, these events brought in 154,034 participants/attendees. The average duration of exhibitions was 4.2 days, attracting 116,218 attendees (75% of total); average duration of meetings/conferences was shorter, at 2.1 days, with 37,816 participants.
1.Principal Information on MICE Events by Type
As regards subject of MICE events, the majority focused on Commerce, Trade & Management (113), Education & Training (62) and Information Technology (48). Analyzed by type, most of the events were Corporate Meetings (183), Association Meetings (96) and Government Meetings (42).
Chart 1. MICE Events by Subject
Type of Event No. of Events No. of Participants Average Duration (day) Total 387 154,034 2.2
Meeting 370 37,816 2.1
Government Meeting 42 3,478 2.3 Association Meeting 96 12,271 1.5 Corperate Meeting 183 14,674 2.3
Conference 25 3,986 2.3
Incentive Meeting/Travel 15 2,186 3.1
Others 9 1,221 1.7
Exhibition/Expo 17 116,218 4.2
Medical & Health 12%
Commerce, Trade &
Management 29%
Others 12%
Banking & Finance 7%
Education &
Training 16%
Tourism & Culture 12%
Information &
Technology 12%
MICE STATISTICS 1ST QUARTER/2009 DSEC No. 1
Chart 2. MICE Events by Type
Corporate Meeting
47%
Government Meeting
11%
Conference 7%
Exhibition / Expo 4%
Association Meeting
25%
Incentive Meeting / Travel & Others
6%
Discerning MICE events by venues, 222 meetings and 8 exhibitions (230) were held in hotels, drawing a total of 116,387 participants/attendees. Although Corporation Meetings (160) predominated in the number of events held, total number of attendees drawn by 8 exhibitions reached 97,303 (84% of total).
Meanwhile, there were 157 events held in convention & exhibition centres, and other conference venues, bringing in 37,647 participants/attendees, the majority were Association Meetings (67), but 9 exhibitions recorded 18,915 attendees (50% of total).
Methodology
Coverage of quarterly MICE statistics comprises more than 40 three to five-star hotels, major convention & exhibition centres and other conference venues. Meanwhile, an electronic version of the questionnaire is made available to our respondents who may return the duly completed questionnaire via the internet.
Glossary
No.1 DSEC 1ST QUARTER/2009 MICE STATISTICS
Corporate Meeting: Gathering of employees or representatives of a commercial organisation. Usually, attendance is required and travel, room and most meal expenses are paid for by the organisation.
Conference: An event used by any organisation to meet and exchange views, convey a message, open a debate or give publicity to some area of opinion on a specific issue. No tradition, continuity or periodicity is required to convene a conference. Although not generally limited in time, conferences are usually of short duration with specific objectives.
Incentive Meeting/Travel: A management tools that uses an exceptional travel experience to motivate and/or recognise participants for increased levels of performance in support of other organizational tools.
Exhibition/Expo: 1) Display of products or promotional material for the purposes of public relations, sales and/or marketing; 2) An event at which products and services are displayed.
The primary activity of attendees is visiting exhibits on the show floor. These events focus primarily on business-to-business (B2B) relationship.
會議及展覽統計 2009 年第 1 季 統計暨普查局 1 號刊
ESTATÍSTICAS DO SECTOR DAS
CONVENÇÕES E EXPOSIÇÕES 1º TRIMESTRE DE 2009 DSEC Nº1 MICE STATISTICS 1ST QUARTER/2009 DSEC No.1
ESTATÍSTICAS PRINCIPAIS SOBRE REUNIÕES, CONFERÊNCIAS E EXPOSIÇÕES SEGUNDO O TIPO PRINCIPAL STATISTICS ON MICE EVENTS BY TYPE
活動總計 與會/入場人次 平均會期(日) 小計 與會/入場人次 平均會期(日) 小計 與會/入場人次 平均會期(日)
No de eventos/
No de participantes/
No. of Participants
Duração média (dia)/
Average Duration (day)
Subtotal No de participantes/
No. of Participants
Duração média (dia)/
Average Duration (day)
Subtotal No de participantes/
No. of Participants
Duração média (dia)/
Average Duration (day)
總數 Total 387 154,034 2.21 230 116,387 2.64 157 37,647 1.57
會議 Reunião/ Meeting 370 37,816 2.12 222 19,084 2.66 148 18,732 1.30
政府會議 Reunião do Governo/
Government Meeting
42 3,478 2.31 8 633 3.88 34 2,845 1.94
協會/組織會議
Reunião da associação/organização Association Meeting
96 12,271 1.47 29 3,777 2.21 67 8,494 1.15
公司會議 Reunião da sociedade/
Coperate Meeting
183 14,674 2.33 160 11,008 2.53 23 3,666 1.00
大型會議 Conferência/
Conference
25 3,986 2.28 11 1,596 3.73 14 2,390 1.14
獎勵會議旅遊及其他 Reunião incentivo-viagem e outras/
Incentive Meeting/Travel & Others
24 3,407 2.54 14 2,070 3.57 10 1,337 1.10
17 116,218 4.24 8 97,303 2.25 9 18,915 6.00
Exposição/exibição Exhibition/Expo 展覽/博覽會
類型 其他場地 Outros locais / Other Venues
1 按類型劃分的會展活動主要統計
總數 Total 酒店 Hotéis / Hotel
Tipo / Type
2 按主題劃分的會展活動主要統計
ESTATÍSTICAS PRINCIPAIS SOBRE REUNIÕES, CONFERÊNCIAS E EXPOSIÇÕES SEGUNDO O TEMA PRINCIPAL STATISTICS ON MICE EVENTS BY SUBJECT
主題
Tema / Subject 活動總計 與會/入場人次 平均會期(日) 小計 與會/入場人次 平均會期(日) 小計 與會/入場人次 平均會期(日)
No de eventos/
No. of Event
No de participantes/
No. of Participants
Duração média (dia)/
Average Duration (day)
Subtotal No de participantes/
No. of Participants
Duração média (dia)/
Average Duration (day)
Subtotal No de participantes/
No. of Participants
Duração média (dia)/
Average Duration (day)
總數 Total 387 154,034 2.21 230 116,387 2.64 157 37,647 1.57
銀行及金融
Actividade bancária e financeira/
Banking & Finance
27 2,985 1.56 20 599 1.70 7 2,386 1.14
商貿及管理 Comércio e gestão/
Commerce,Trade & Management
113 112,089 2.47 83 106,213 2.60 30 5,876 2.10
教育及培訓 Educação e formação/
Education & Training
62 8,608 1.32 20 1,009 1.45 42 7,599 1.26
資訊科技
Tecnologia de informação/
48 3,721 3.02 35 2,535 3.74 13 1,186 1.08
其他場地 Outros locais / Other Venues
總數 Total 酒店 Hotéis / Hotel
MICE STATISTICS 1ST QUARTER/2009 DSEC No.1
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