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以創新擴散模型結合社會影響力和認知風險探索消費者採用創新產品之因子

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Figure 1. Our Research Model ...................................................................................
Table 2. Definitions of Moore and Benbasat’s perceived attributes of innovation    Construct  Definition
Table 3. Definitions of Deutsch and Gerard’s social influences  Construct  Definition
Figure 1. Our Research Model
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