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THE HONG KONG UNIVERSITY OF SCIENCE~
AND TECHNOLOGYTHE HKUST
CAREER GUIDE
2018
01
A
great thinker about the future, Alvin Toffler, once wrote that successful people need to know how to continually "learn, unlearn, and relearn." This certainly can be said about your career education; indeed, all of the received wisdom about how to make a great career has changed dramatically since the time when your parents were your age and will likely change again in the years ahead.You must learn many, many new things about our rapidly changing world - not only while you are at the University, but also years down the road when you will be working - so as to navigate an engaging career path tailored uniquely to your vision of success. The HKUST Career Center is here to help you begin your journey of career discovery.
I find it so exciting that HKUST is located in one of the most productive engines of global growth - China's Greater Bay Area. Job creation in our region promises to be dynamic, and there will be many remarkable careers paths- some completely new and unimaginable only a few years ago - open to enterprising HKUST students. Our Career Center will help you plan for a lifelong career that spans not only Hong Kong and the Bay Area, but Greater China and the rest of the world.
Build your personal network of career mentors, beginning with the professional advisors in our Center. Interact with employers at the Career Mosaic held on our campus. Participate in one of the many workshops offered by the Center to learn about new career pathways or to brush up on your interviewing skills. Find an internship through the Center's iNet or HeadStart Program to pursue a career interest and experience workplace culture firsthand. The HKUST Career Center will help you unlock an exhilarating career future.
Prof. Robert Wessling
Dean of Students
&Director of Student Affairs
Adjunct Associate Professor, Division of the Humanities
The
Career Center team is privileged to play a pivotal role in supporting our students' career planning and employment. To walk our motto "Your Career We Care", we aspire to work closely with schools, departments, alumni and employers in bridging between gown and town, between talents and opportunities, and between dreams and reality.We are honored to have been awarded by the Universum Student Survey as the "Best Career Services" among Hong Kong universities in the past five years. HKUST also ranked 13th in the Global Employability University Ranking in 2016. While ranking is undeniably one of the reasons why employers choose to recruit from HKUST. at the end of the day, it is your quality and performance that earns you job offers, and Career Center is here to help you shine and grasp the opportunities.
Career planning is part of life planning, and the first step to it is self-understanding. John Dewey puts this succinctly: "to find out what one is fitted to do, and to secure an opportunity to do it, is the key to happiness". When you find where you fit in and discover happiness, success is in sight. Then comes the million-dollar question, "how do I go about doing this?". Well, trickily enough, there are no model answers. As we see from the stories students, alumni and industry experts share in this Career Guide, each person's development and success takes different forms. Indeed, it is the uncertainty that makes life exciting.
Have the courage to be the captain of your ship.
Be
your own Career Manager, and let Career Center partner with you on this exciting journey of exploration and development.Cheryl Lee
Associate Director
Student Affairs Office
(Career
Center)
02·03
Colttutts
7Z
Rolling AlongFigo Lee
()Cl-
Plan Your Path06
Job Search Ethics16
Strengthen, Overcome, Nourish, YieldLannie Lee Will Chan
Of
On-CampusRecruitment Calendar
14
tt
Career Consultationu
Personal Brandingzo
What I Wish I Knew When I Was Your Age Donna TitleyCalvin Tong
Zif
HKUST InternshipNetwork {iNet)
Z1-
Non-local StudentsWorking in Hong Kong
u
Career Mosaic,lf
Building A Better Future Ke Khelrin KeniaZ4
Pop-up Career Mosaic10
Top 5 Tips to Keep Calm'fZ
I am the Dancing Queen and Be a Global Citizen Kalena YeungHelen Bannigan
16
Getting a "HeadStart"ff
Avoiding the Top 10Pitfalls of CV and Cover
"1-'f
Engineering Success Kelvin SinLetter Writing
Smart Living - Do What You Love
Kenneth So
tit
And Love What You DotfO
How to Stand Out in a Phoebe Yang Group DiscussionAnna Champion
?0
Your career. Your way. #ltStartsHere'16
Career Development Lau TszFungPrograms
?f
How to introduce yourself?lf
The Science of Marketing at an interviewKevin Ho Karine Wu
60
Career Building Course?6
Just Around the Riverbend61
Career Development Beverly Kwan ModulesWhat gives you a competitive
edge over others?
How to make the
most of your
thousand days at HKUST ?
So, you' re a freshman - there should still be plenty
of time to sit back and have fun, right? Well, doing something worthwhile and having fun are not
mutually exclusive. Know Yourself
Find out about your personal qualities, what you like, what you care about, what you' re good at, what excites you etc. Career Center offers workshops
that help you to understand your personality types
through different psychological assessments like MBTl, SlRONG Interest Inventory and Lumina
Spark. Make good use of these workshops and get ready to know yourself and what you stand for.
Get Involved
Once you set a foot on campus, you will be presented with a kaleidoscope of extra-curricular activities: interest clubs, student societies, sports teams, enrichment programs etc. Try to strike a balance in what you participate in.
Think Ahead
Use your extra time, winter and summer vacations to give your CV a boost. Find a summer job, get into voluntary work, join an exchange program, or
take part in a study tour. Take a leadership role in these activities, and try to brush up your language skills. The Center for Language Education is a great
source to advance your language abilities.
The penultimate year of your university life is a strategic time for career planning. Aim to have a career plan, or at least a draft, ready by the end of this year. A career plan is a blueprint for action. It describes your career goal and the steps you plan to take to reach that goal. Talk to our Career Advisor if you need help.
Explore Your Options
Get off the couch and look for ways to identify your career interests and gain some real work experience. Joining the HeadStart Program offered by St\O or the Internship Network (iNet) offered by
Career Center is a good choice. What's more is to attend job fairs, recruitment events, alumni sharing sessions and company visits to know more about different industries.
Get Equipped
Visit Career Center website and sign up for Workshops on CV writing, interview skills,
presentation skills, group discussion skills, and mock aptitude test sessions. Soft skills such as business etiquette, personal grooming and work ethics are also part of the package.
Take the Career Building Course (GNED251 O,
SC1E1100 or SHSS1 030), a one-credit general education free elective offered by Career Center, for more structured job search skills training.
Plan Ahead
Give yourself an honest assessment of what you have done and what still needs to be done. If all seems too much to handle, you can always make an appointment with one of the Career Advisors. Through professional coaching and discussion, they can help you prioritize and focus on what's urgent and important.
Year 2-3
04·05
This is it - the final year! Take advantage of this crucial time to lay some groundwork of your future
career.
Build Your Network
Be creative in your job search. Expand your network through family members, relatives, friends, classmates, ex-colleagues, acquaintances, alumni and other sources. Effective channels include joining a professional organization as a student member and attending events, conferences, competitions and social gatherings. Social media like Facebook and Linkedln are also effective platforms through which you can build resourceful connections. Don't be shy. People you meet through university days may become your business partners, customers, supervisors or colleagues.
Get Ready
Early birds always catch the worm. Make yourself available to meet up with employers at recruitment talks and job fairs. Make sure you have at least a set of presentable CV and cover letter on hand, and customize them according to individual jobs. Polish your interview skills by getting real interview experience. Keep abreast of current affairs, the economic situation and industry trends by media.
If you would like to go through more structured job search skills training, taking the Career Building Course offered by Career Center will be a good choice.
Look Ahead
No one can predict how good or bad the economic environment will be when you graduate. The time may be hard. Remember, this is only the first phase of your entire career path. You will continue to equip yourself and whatever experience you will have gathered in your first job will not be in vain. If you can't find a job that you love yet, love the job you can get! A positive attitude makes a world of difference. Take charge of your career development journey and build up your credentials along the way.
ETHICAL
CONSIDERATIONS
DURING THE JOB
SEARCH PROCESS
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®
Networking can potentially help job searchers receive referrals to future job opportunities. Through talking to industry practitioners, jobseekers can also decide if a particular field is a suitable area to develop their career in. Also, one day when they need nominations in order to be affiliated to certain professional bodies, relationships established in networking would become very important.
To network effectively, jobseekers should capture every opportunity inside and outside of campus and leave a good impression on other networkers. Demonstrating good manner during the interactions is obviously the most important. Ethical networking also requires jobseekers to be proactive, positive, helpful, and keep promises, so as to gain trust and add value to the relationships.
06·07
To be ethical and build trustworthiness, jobseekers need to be honest with every single detail on their CVs. Be authentic and genuine - the CV should be one's original work and not a copy of outside sources. It should also have an organized structure and be error-free. Do not boast, misinterpret or even falsify your academic results and other achievements. If any detail is found by the employer to be deceptive, your employment can be terminated immediately.
Etiquette: Our body talks; a good personal image and following a code of behavior help project confidence and leave a positive first impression. The way you carry yourself also shows whether you are civilized, as well as your integrity and flair, which attract people to pay more attention to you. Professional and appropriate behavior involves appearance, stance, walking speed, manner, as well as attire. Pay attention to grooming too -Gentlemen should be clean shaven and ladies can wear some light makeup.
Timeliness: It is ethical and actually an obligation to show up at the appointment on time, preferably even arriving 5 to 15 minutes earlier.
Manner: Be courteous to everyone, including the security, receptionists and HR assistants. Show that you are conscientious and businesslike at the interview. Of course you are to demonstrate your skill set but first and foremost, be polite.
Other candidates: If you were asked to compare yourself with others, for example, by being asked the question "Why should we hire you instead of the other candidates?", it is unethical to belittle the others. By the same token, do not complain about professors, peers, ex-bosses, or the company you used to work for. You simply need to emphasize your strengths and suitability for the job, and demonstrate your keen interest to join the company. Do not burn your bridges by criticizing others.
Questions for the interviewer: Asking questions that are well thought out will impress the interviewer. Here is an example of a good question: "How can I help further if I pass the interview?". Do not ask unwise questions or assume that you will be offered the job, such as "What kind of training will you offer?" It is also undesirable to have no questions as this suggests that you are not really interested in the opportunity.
Saying "Thank You": Expressing goodwill is not just courteous, but in fact necessary. Send your thank you notes within two days to everyone involved.
Honor your commitment. Before accepting a job offer, think carefully whether the job or position suits your interests and career goals, as well as financial, professional and personal development needs. Once you have accepted an offer, it is unacceptable and even unethical to continue searching for other jobs. You should actually withdraw from and turn down all other interview invitations.
If you have accepted an offer and later realize that the job does not suit you, and meanwhile another offer from an earlier interview comes along, let the current employer know as soon as possible. Do not just quit; instead, thank the employer and ask for their approval to resign. You will leave with a good reputation.
The effects of ethical job-seeking behavior can be astonishing: a networker may give you a buzz one day to explore the possibility of you joining their business. You stand a higher chance of succeeding in a job interview if you have a positive image and leave a lasting impression. So, for your own benefit, consider what needs changing. Have the right attitude and demonstrate ethical behavior.
If you have doubts or questions, coma talk to the career advisors at Career Canter!
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Recruitment
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Government Recruitment
Government recruitment follows a settimeline each year and requires standardized assessment procedures.
If you are interested in working for the government, the following calendar can help you plan your job search in the coming year.
Government Recruitment Schedule
AUG • Register for Common Recruitment Exam (CRE) and Basic Law Test (BLT), which would be held in October. Late application will not be accepted.
SEP • AO/EO: Attend Administrative Officer (AO)/Executive Officer (EO) recruitment talks on campus
• AO/EO: Submit applications online
OCT
• Attend Common Recruitment Examination (CRE) and Basic Law Test (BLT)
• Attend Career Mosaic and meet representatives from different government units
• Auxiliary Police (Undergraduates) Scheme (AUS) and Police Mentoring Program (PMP): Submit applications via Career Center
• AO Summer Internships: Submit applications via Career Center and attend preliminary selection interviews
NOV • AO Summer Internships: Attend final selection interviews
DEC • Attend Common Recruitment Examination (CRE) and Basic Law Test (BLT) outside Hong Kong (for those who have not taken it in October)
• AO/EO: Attend Joint Recruitment Exam (JRE)
JAN • Auxiliary Police (Undergraduates) Scheme (AUS) and Police Mentoring Program (PMP): Attend selection interviews
MAR • Attend Career Mosaic and meet representatives from different government units
• AO Summer Internship: Offers announcements
• AO (graduate positions): Offers announcements
• Police Mentorship Program (PMP): Inauguration Ceremony
APR • Register for Common Recruitment Exam (CRE) and Basic Law Test (BLT) which would be held in June. Late application will not be accepted.
• Post-Secondary Student Summer Internship Program (PSSSIP) and Vacation Training Scheme (VTS): submit application via Career Center
• Post-Secondary Student Summer Internship Program (PSSSIP) and Vacation Training MAY Scheme (VTS): submit application via Career Center
• Auxiliary Police (Undergraduates) Scheme (AUS): Offers announcements JUN • Attend Common Recruitment Examination (CRE) and Basic Law Test (BLT)
• Post-Secondary Student Summer Internship Program (PSSSIP)
• AO Summer Internship
• Police Mentorship Program (PMP): Job attachment JUN
V
AUG • Auxiliary Police (Undergraduate) Scheme (AUS): Training at Auxiliary Police Headquarters
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~
- - As a bridge between HKUST and employers
,
the Career Center
brings recruiters from different industries on campus so you can
meet them face to face.
On-campus Recruitment
08·09
•
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••
•••••
••
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.
.
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~Here is a general and tentative timeline of our on-campus recruitment events for the year. Mark your calendar and register in advance at the Career Center website: http//career.ust.hk - "Events & Courses"
l!a!.I
On-Campus Recruitment Schedule -
by
Industry
•
Accounting
Advertising/Marketing/Market Research/Public Relations Aviation/Transport/Logistics
Architecture/Construction/Engineering Consultancy/Quantity Surveying
Banking/Finance -Commercial Banks
Banking/Finance - Investment Banks
Banking/Finance - Private Equities/Hedge Funds/Asset Management Banking/Finance - Other financial & investment institutions
Beauty/Health Care/Fitness
Biotechnology/Chemicals/Laboratory/Testing Services Catering/Food & Beverage
Charity/NGO/Quasi-government/Professional Bodies Civil Service/Government
Design
Education /Research/Training Eng ineering/T echn ical Services
Environmental Science
Fast Moving Consumer Goods
General 13..Jsiness Services/Other Consulting Services HR/Recruitment Services
Hos pita lity/Hotels/T ou ris m/Enterta in ment
Information Technology
Insurance
lntemet/Digital/e-Commerce
Manufacturing/Machinery/Motor Vehicles/ Auto mat ion Eq ui pm ent Management Consulting
Media/Publishing
Medical Services/Pharmaceutical Multi-nature Conglomerates
Property Development/Management
Retail/Wholesale/Trading/lmport & Export Telecommunication Utilities/Energy/Power Fall Term
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Online Job Vacancy Information
"
HKUST Job Board
"
on
HKUST Career Center website
Your one-stop shop for all graduate jobs and internships specifically targeted to HKUST students. These jobs are posted on the Career Center website:
http://career.ust.hk - "Jobs & Internships"
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•
•
•
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(Joint Institutions Job Information System)
- -,••.
-. -.
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All full-time university students can visit JIJ IS WEBSITE to
look for full-time, part-time, temporary and summer jobs. First-time users need to register before logging in. For
enquiries, please email support@jijis.org.hk.
e
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_ _ _ _
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General Career Information
fD
Career Center subscribes to the
Vault Online Career Library
at Career Center website: http://career.ust.hk - "Resources". All HKUST students and staff have FREE access to these useful and updated resources for job search, career exploration and industry updates.Reading materials
on career planning, industries, company information, and professional qualifications are available at Career Center (Rm 4001, Academic 8.Jilding via Lift 4). Do drop by and take a look.Ajj,t1 nal J b-hu"t111g ros urces can be f unj at +he HK UST Library.
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10·11
Ever have questions on your job searching journey? Confused about your road ahead and don't know from where to seek help? Come meet with our Career Advisor for
a
1-on-1 consultation session. In the 30-minute session, you may ask us any career related questions. From career exploration to CV polishing, our Career Advisors are happy to provide guidance.Our consultation sessions are available in the mornings (9:30am - 12:00nn), afternoons (2:30pm -5:00pm), and evenings (5:30pm - 8:00pm). If you wish to make an appointment, simply go to Career Center's website and click on "Meet Advisors" and pick the next available slot. Specific days of the week are reserved for different student groups:
Undergraduates {UG)
(Fvce( t u 1e ~ a
a
ugv=•t)Monday, Wednesday and Friday sessions are reserved for undergraduates from any programs. F>ostgraduates {F>G)
(F c
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Junt:, July ':I 1 / LgL t)Tuesday sessions are reserved for Taught Postgraduates {TPGs, i.e. MSc, MA, MBA); Thursday sessions are reserved for Research Postgraduates {RPGs, i.e. MPhil, PhD).
!All Students
{For Jue J
I
nd LgL t)All consultation sessions are opened to all students from any disciplines. C b 1·r g C:.P.., i ns
Evening consultation sessions {5:30pm - 8:00pm) are opened to all students from any disciplines.
During our peak season (February, March, September and October), our Career Advisors offer "Walk-In"
• • appointments (30 minutes per session), on
a
first-come-first-served basis. You are welcome to walk inon Tuesday mornings between 9:30am and 11:30am.
Rolling Along
FIGO LEE
Founder and Fu/I-time Senior Mathematics Tutor - Gohin Education Ltd
Champion - Standard Chartered Hong Kong Marathon Wheelchair 3km Race (2016) BSc in Pure Mathematics
G: Grace Siu, Instructor, Career Center
F: Figo Lee
1
2
·1
3
Fi gometGraceattheCareer Building Course(SCI E1100) in Spring 2012, where Grace was the instructor. He's
now Founder and Tutor at Gohin Education Ltd as well as an active athlete despite his disability, which was once a barrier to his career development.
DEVOTING ONESELF TO EDUCATION
G: So good to
s
ee
you again, Figo! How's life treating you and how's your tutorial center?F: Thanks, Grace. Time flies and it's now almost three
years since we started our tutorial center in Causeway
Bay. We now have about 50 to 60 students, half of
whom are Form 6 students. You know what, nowadays, teaching in a tutorial center is just like being an actor in a film. Some students actually ask me on the first day of class whether I will be entertaining them with gags during the lessons! Sometimes it sounds to me
as if they were attending a concert in HK Cdiseum!
They grumble if my teaching is too boring or not funny enough.
G: That's interesting but I can
s
ee
how it could also bechallenging. Can you tell us why you started your own
business?
F: Job search was never easy for me. My first job
hunt was in Year 2 when I was looking for a summer job. I sent out about 200 CVs and was invited to 30
interviews. Many of my applications were declined
simply because of my disability. I felt rejected and
isolated by society. Fortunately, I received two offers
from my 7th and 30th interviews. I taught Math and also gained some basic administrative work experience.
These two employers have always encouraged me in my career development even today, and we've been good friends for the past 5 years.
Another motivation was my brother. He began to
have this dream of starting a tutorial center when he
was in secondary school. I had a similar dream when I was Assistant Editor in a Math textbook publishing
company. I longed to have the chance to teach
students more freely. With the support of our family, we started the center in November, 2014.
G: I see. I know you're also a violin teacher. What would you say is the major difference between teaching Math and teaching Music? Is there actually anything in common?
F: Teaching violin actually requires more attention. I have to give students immediate feedback after they finish playing. Some younger students are sometimes naughty and they play with the vidin and the bow like a "shield"
and a "sword". So I need to be more patient than when I'm teaching Math.
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'\~'\ii'\.G: I see, and how did you start teaching violin?
F: When I was in Form 5, after finishing the HKCEE, I tried to look for a job. At that time, I had both Violin and
Music Theory Grade 8. Finally I found a job in a piano center near my secondary schod. Earning more pocket
money was my main motivation. CRUISING IN A WHEELCHAIR
G: What about your other pursuit, marathon? You were the champion of Standard Chartered Hong Kong Marathon Wheelchair 3km ra:;e in 2016. What a wonderful achievement! Can you share with us your journey?
F: I began to have this dream to win the champion of Standard Chartered Hong Kong Marathon Wheelchair 3km race many years ago. I stopped pursuing it in 1997
and started picking it up again in 2012, after 15 years.
At that time, the champion was a retired athlete of the Hong Kong Paralympics Wheelchair Racing Team.
Each morning before going to HKUST, I ran 3km from
Po Lam to Tiu Keng Leng and then took the 792M bus
to school. In 2014, I joined a wheelchair-racing program
to develop wheelchair speed as well as train my muscle and endurance. I was the 1st runner up in my first
attempt in 2015. After that race, I trained using another
method called "Fartlek", which was about doing 200m
fast and then 200m slow. I completed eight sets every time on alternate days. My speed increased a lot as
a result. The race in 2016 was on a rainy day, which I didn't expect. It was hard to control the wheelchair
under the rain with both my gloves and glasses wet. I
chased after the retired athlete I mentioned so in fact I
was on the best running route for the first third quarters of the race. I still remember vividly that it was outside
the entrance of Sogo that I outran him and became the
champion.
G: That's truly impressive. You're a really brave and determined person. Actually what gives you the
courage or motivation in every change?
F: When I was in secondary school, I always watched "Initial D", a comic about car racing and drifting.
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I train regularly, Ioften think I'm improving but perhaps my coach thinks
it's too slow. So I need to try different training methods, like losing weight, training my strength so I can push
faster, and finding ways to sustain a higher average speed for a longer distance. Anyway, I have always had
fun with my wheelchair, ever since I learnt how to use it in Primary 1.
G: You indeed have lots of brilliant achievements. Do you have any regrets though? If you could do something all over again, what would that be and why?
F: It would be making the HKUST Sports Ground more
disabled-friendly for students bound by wheelchair. I
actually tried ddng my training there in Year 1 but the
staff suggested me not to practice there as my tires left marks on the tracks and also for safety reasons.
Nowadays government sports grounds have become more welcoming towards wheelchair users after years
of public discussion. I wish I had fought for the rights of
INVESTING IN KNOWLEDGE
G: Let's talk about your studies in HKUST. How would
you describe your life at HKUST then?
F: First, the university was very warm. HKUST is big.
Getting from the main academic building to the North Gate bus stop on that 200m slope was a challenge for
me. Moving around the academic building, for example
from the second to the sixth floor, was like finding my
way in a maze. However, the classmates were very
accepting and were willing to lend a helping hand
whenever I needed it. For example, they often helped
me find a barrier-free table when we had lunch or tea. I
also loved the library; the environment there was great.
I always studied there.
Second, I would say my life back then was stressful. When I first came to the university and was participating in the orientation camp, I was captivated by the magnificent view outside the library - where we call
"Mushroom". However, I didn't get to enjoy that view much afterwards as I was always busy. My life was
flooded with midterms and finals, and my workload increased exponentially each term. Where I spent
many hours was actually the library, where I worked
very hard on Math questions.
Finally, I would say my HKUST experience was rewarding. When I was in my second year, I came across a Math class I was particularly interested in.
It was an advanced algebra course jointly ottered by
HKU, CUHK and HKUST. ltwas actually a postgraduate
course and at that time there were only two algebra courses for undergraduates in HKUST. I would like to
try taking this course in my third year. So I wrote a I etter
to the professor about my strong interest in algebra and my wish to take the class. Finally, the professor agreed to let me take it in Year 3. Eventually I got an A- and it was the most interesting course that I took in
HKUST.
14·15
G: Anally, do you have any motivational advice for the
cun-ent students?
F: ~o~
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Some of my Math classmatesoften attended postgraduate Math classes. Their
curiosity about and passion for Math have influenced me a lot. One of my friends who studied Physics and graduated in 2013 as well, is now Technical Officer
of Civil Department. When we were both in HKUST, we spent a lot of time discussing Math problems in
the library. Now, he still enjoys reading about and
learning Math a lot. When we meet up for dinner, he always shares with me how excited he is when he
reads algebra or topology books, and his excitement is contagious!
~trengthen,
.Qvercome,
Nourish,
Yield
-WILL CHAN
Management Associate - SONY Hong Kong BBA in Marketing & Management
G: Grace Siu W:Will Chan
Will and Grace met in the Alumni Career Advising Session in 2016. Grace is pleased to know that Will has landed
a fulltime job with SONY, which he has very much enjoyed, after a period of uncertainty after his graduation.
STRENGTHEN
G: Will, again, many congratulations on your job with SONY I know it wasn't exactly easy tor you when you were
planning your career and looking tor your first job. Do you mind sharing with us your story?
W: Thanks Grace and not at all. Indeed it wasn't a smooth start. When I was still hunting for my first job, some
of my classmates had already received job offers and were enjoying their graduation trips. Instead of randomly
taking a job offer, I decided to take a Japanese language course for a year with the long-term objective of working
overseas in the future. Those days were unsettling especially when I compared myself to my peers who had
already started their career. I'm glad "'~ pw-s.ww-Mc.12;
Tii\tia.~
p-.i.l o.ff
-
I was hired by SONY.G: Actually why were you interested in working tor SONY?
W: I'm very interested in marketing and like I said, passionate for working overseas in the future. I decided to join
SONY because they offer promising prospects. I feel like they can help me actualize my dreams. Not only am
I exposed to the local consumer market, but I also have the opportunity to market professional products in the
Asia-Pacific market. I believe these are helping me to
.l~op
i;\-h,"wt,11-t"OMt\.lw pw'5.0t\
,
able to succeed in~ ERCOME
G: When you were working part-time for nine months before joining SONY, was it difficult?
W: I would say it was one of the most challenging
experiences in my life so far. At that time I was taking
the language course and also working part-time. I
spent most of my time going to classes and studying,
and income from the part-time job was indeed quite
low, especially compared to that of my peers who had
entered the banking industry. I was rather depressed
and kept asking myself if I was doing the right thing.
Later, I felt less uneasy when I finally got my language
certificate, which I believed would jl'\(Kt,"'5,t, M~
bN~~,\i~
poww
in overseas job markets.G: What about after entering SONY? What have been
the challenges?
W: In fact after joining SONY, there have just been
more challenges! For example, I didn't expect to be the
person responsible for the third highest sales amount
category as a new hire. When I was first assigned to
take charge of a new product launch, I already needed
to make a wide range of decisions including suggested
retail price, pre-sales quota, ranging, bundling offers
and so on. Although it took me a lot of time and effort,
I was so excited when I actually saw the outcome in
a number of stores. And I think-H\t..
k~
-h, cr.,t,t"C.OMi~4-kt..
cJ\~l~t..5. is.
owf\w-s.kip,
which is basic butessential.
G: In these challenges and other changes, what has
given you the courage and motivation?
W: No one can tell us if a change will turn out fine or
not and therefore it's inevitable that we sometimes
feel insecure and worried. I think self-motivation and
self-reflection are the most important in managing
the emotions. Reminding ourselves of our daily
achievement and progress towards our goals is a great
way to handle our doubts and help us keep moving. At
the same time we get to understand ourselves better by
reviewing the effort we've put in and the corresponding
results. I don't like reading books but I love listening
to stories of how ordinary people make their dreams
come true. Their experiences cheer me up and help
me
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16·1
7
G: I see. There are inevitably both pros and cons on
every job. What advice would you give students and graduates who are considering different job offers?
W: Indeed
-H\e..n-'s.
f\Gs.~ -H\~ As. "'~t..
l"i\C..k,
and this applies to many life situations. I enjoy being a
product marketer, organizing events and promotional
programs, but working overtime occasionally is
unavoidable when I need to handle multiple tasks
within limited time. It is important to be aware of both
your "likes" and "dislikes". Prioritizing your needs, such
NOURISH
G: That's very helpful advice. Let's talk about something more fun. Would y0u like to share some interesting
stories from your industry?
W: I think people generally hold a lot of stereotypes towards the technology industry, thinking that it's all about dull specifications but this isn't the whole story.
In fact, in our field, there are a lot of opportunities to work with people from different industries, including professional photographers, retail channels, celebrities and TV producers. Actually I'm not particularly interested in daily operations; """~
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G: Sounds really good! I know you went on exchange in Seoul. Can y0u share with us your experience there?
What might y0u have done differently?
W: Yes I spent six months in Seoul and had a great time. However, I do regret not having made as many Korean friends as I had wished because of my limited Korean. I would therefore have spent more time on learning Korean if I had the chance to do this again. I still remember that when I first arrived at Seoul, I didn't know a single Korean word. Later I began to learn the language in the partner university there and I actually found it hard. So, my advice to those of you who wish to enjoy a more fruitful time while on exchange is to
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YIELD
G: I know you were also a member of our school's Dragon Boat Team. How has that helped y0u
understand more about yourself?
W: I have been passionate about sports since high
school. When I came to HKUST, I joined the rugby
team in my first year. However, because of frequent
injuries playing rugby and the fantastic team spirit of the Dragon Boat Team, I switched to Dragon Boat. Some of the most unforgettable memories include
training for four days a week, getting into the water in the winter and three-hour non-stop rowing in the wavy sea. It was great fun with my teammates! I think
ot\t-of
~~~~s.+ s . ~ s .
is.M~ .lt,tt;t"Mit\4'1.fiot\.
No matter how tough the external environment is,
I try to remove the obstacles and I believe in myself. Thankfully, this gift also helped me stay strong when I was feeling depressed during my first job search, as I was telling you earlier.
G: Sports do train both our physical capabilities
and mental strength. Finally, Will, do y0u have any motivational advice for students about to start their
work life?
W: I used to think that the jobs we would take up are limited to those in fields we concentrate on at university. However, once I stepped into the real battlefield, as it
were, I soon found out that what I'm good at doing
can be valuable in other areas. Therefore,
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This spirit may lead youto opportunities you've never expected. Do this while
you are still young and able to make decisions with relatively less to worry about.
CHRISTINE YEUNG
Freelance videographerBSc in Environmental Management and Technology
"Who am I doesn't really
matter. When I realized
it is not a question because
it has no answer, what
remains is peace."
I
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What I Wish I Knew
When I Was Your Age
CALVIN TONG
Senior Analyst of a Private Equity Fund
BSc in Mathematics
THE iBANKER DREAM?
A few years ago, when I was still as green as agile young minds like you, I was always picturing myself
wearing that subtly sheening navy Zegna suit, with the glorious Goldman Sachs staff badge draping around my neck. The reason was obvious - that fat paycheck, which would allow me to submerge myself in some ridiculously luxurious lifestyles. Tragically, misconceptions of certain jobs and industries penetrate through universities worldwide, thanks to the fudging misrepresentation of the truth by the media.
I have been working for three years since graduation and I am now a senior analyst at a private equity fund.
The business allows me to meet professionals like lawyers, investment bankers, entrepreneurs, auditors, and management consultants. While having casual conversations with them, I realize that some of their sharing is indeed very intelligent; I really wish someone
\ . ,I
+
~
~-a-~
TIME TO WAKE UP!2
0·
2
1
I have put together below two points I find the most helpful, and I hope these help you cultivate a healthier career
mindset.
••
I will be well off in few years after my graduation if I am well-planned enough to land a prestigious job like one in investment banking.MISCONCEPTIONS
I HAD WHEN
I WAS AN
UNDERGRADUATE
••
Picking your career according to your inner voice is simply a piece ofpolitically correct advice. The real principle is to get the highest paying job possible. Hong Kong does not allow dream-pursuers.
This is usually an unrealistic expectation. It might be possible for those who work hard to earn a considerable income, but possibly not until a decade after university. Even then, very often it is still far from what many
would call "well off".
Most "prestigious" jobs are often much less thrilling than you imagine.
Doing something that does not interest you for 40 years straight is a
torture. In contrast, developing a career out of something you love gives you half a century of enjoyment. Don't worry too much about wages in the
short run as long as the learning curve is steep enough to compensate
for a relatively smaller paycheck. As Phunsukh Wangdu puts it in the movie Three Idiots (2009): "Pursue excellence, and success will follow."
Dare to Dream - Realistically!
••
••
Besides some essential preparations,
t\eA-wwk~
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.
It does not directlyplace you into a firm. Instead, it allows you to get a taste of a typical day of a practitioner in a field, as well
as understand the duties and responsibilities of different roles in a particular area. You should then perform a quick self-assessment on whether you are a good fit for a certain position. And
if
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.I hope what I've shared has provided you with a more realistic picture. I would like to also take this opportunity to express my gratitude to HKUST friends and mentors who offered generous help and support at the time. They are Miss Grace Siu and Miss Ivy Kwok (Career Center), Dr. Kelvin Mak (Department of Accounting), Dr. Tim Leung
It's all about
•
ers~nal
•Branding
Donna
Titley
Part-time Instructor, Career Center
Principal, Illuminate Training & Development
According to the Harvard Business Review, it takes humans 150 milliseconds to categorize others and within 30 minutes they've made lasting judgments about your character. So how do you ensure that people remember you for all the right reasons? By developing a
'Personal Brand' and representing it consistently in your professional and personal life ....
What is Personal Brand?
Your Personal Brand is a PERSONAL MARKETING STRATEGY - for yourself!
Who is interested in my Personal Brand?
Everyone you know and come into contact with professionally and personally. Professionally it can mean Human Resource (HR) professionals who review your CV and cover letters and interact with you via email and the phone, interviewers at any stage of recruitment, your colleagues and boss at an internship, people you meet at a professional body networking event, someone you're introduced to who happens to do the job of your dreams. Personally it could be your friends on your course or in your faculty, who are your professional network of the future or your family and friends and anyone they talk to about you. What do you want these people to remember about you? How do you want them to feel about you? What do you want them to learn or do?
@
How do I create a Personal Brand?This can be the trickiest part; working out who you really are, your Unique Selling Points (USP), passion or 'WHY'. Make an appointment with a career advisor at the Career Center to help you if you're not sure where to start. The key here is AUTHENTICITY. Be honest with yourself whilst assessing your personal strengths, values and skills. Get feedback from others so that you can understand how they see you and what strengths, values and skills they identify, they may be different from your own view. These insights and self-knowledge will help you to understand what is important to you, for yourself personally and your career. In turn this will also help you to understand the kind of organization you might want to work for and why you would be a great fit for them.
Personal Brand/Corporate Brand
Most companies have a corporate brand, vision and values that attract their employees as well as their clients. E.g. Google employees believe it is a company at the cutting edge of innovation and has a reputation of being a cool place to work. You might choose to work at Google because you believe you are the kind of person who fits with that corporate brand. You can use your personal brand to market yourself as the right talent for their business, demonstrating how your personal brand is complimentary to their corporate brand.
"Remember, everyone applying for the job will be 'similarly qualified'.
What you've done is not enough to
'
stand out'. Give a flavor of who you
are
.
"
-
Simon Sinek
,
NY Times and WS
J
Bestselling Author of
'
Start with Why
'
and
'
Leaders
E
at
L
ast
'
Communicating your Personal Brand in person
What is it that you stand for, your passion, your key messages? Ensure that your self-introduction (elevator pitch) reflects these ideas so that when you introduce yourself people are left with a strong, positive impression. It will also mean that if they are talking about you to others they are able to describe you effectively. Practice your self-introduction with your family or classmates so that you feel confident rather than self-conscious when you introduce yourself. Don't forget, it isn't just what you say that matters but how you say it. Have a firm handshake, confident voice and positive body-language. First impressions count and dressing professionally or appropriately for your industry really matters. You want to be the boss one day? Dress like the boss! Don't forget your bag, shoes and even your mobile phone cover reflect your style and therefore your personal brand.
Communicating your Personal Brand online
Google yourself and what do you see or what can you read about yourself? Hopefully your personal brand appears consistent whether you meet people face-to-face or they look you up online. It's really important to keep your professional online presence (Linkedln, website, blog) separate from your personal social online presence (Facebook, lnstagram, Weibe). There are more than 40 million students and recent college graduates on Linkedln. They are the fastest
-growing demographic on the world's largest professional network. Use your Linkedln profile to illustrate your personal brand, highlighting your skills and USP and feature a professional headshot that is in context with your profile.
Personal Brand Challenges
Be AUTHENTIC, be consistent, maintain your professional image visually and intellectually in person and online.
Learning Through Internships Y
HKUSf
lrtterrtship
Neiwork
(iNetJ
The importance of internship programs simply cannot be ignored or taken lightly. In the competitive job market we face today, good jobs are scarce
and only quality candidates will be chosen. As you go through your years of studies, you MUST NOT OVERLOOK the participation in INTERNSHIP
PROGRAMS because this empowers you to get ready for your future career
with an impressive cover letter, a strong CV and all the necessary soft skills
that make you stand out from the others.
HKUST Internship Network QNet) v
iNet is an integrated internship platform which provides a host of internship
programs across HK, Mainland China and many foreign countries. The following are highlights of the programs:
Program Name
On-campus Internship Program
Fintech Career Accelerator Scheme
Government Summer Jobs, PSSSIP refers (offers
1,000+ jobs in different government departments; only for students who are permanent HK residents)
HeadStart@H KUST Program
Maritime and Aviation Internship Scheme
Pilot Apprenticeship Program for Private Wealth Management
Pilot Program to Enhance Talent Training
for the Insurance Sector
HKETO in Mainland Internship Program
Shanghai Future Leaders Internship Program (SHFLIP) Y-Society Internship Program (Finance-related internships)
Myriads of other Mainland summer internship programs
ASEAN Internship for University Students of
Hong Kong Scheme
The Cross-Cultural Internship Program
Work & Travel USA Program
Internship in the United States for University Students of Hong Kong (USETOs)
The Intern Group International Internship Program The Bloom of Youth Global Internship Program
Location
HKUST campus
HK
HK
HK, Mainland China
& overseas HK HK HK Various cities in Mainland China Shanghai Beijing Various cities in Mainland China ASEAN countries USA Australia/ Colombia/ UK/Spain and some European countries Duration Part-time or full time Duration: varies 4-12 weeks 6-12 weeks 6-12 weeks Summer 4 -12 weeks Summer 4-12 weeks Summer 4-12 weeks Summer 5-6 weeks Winter/Summer 6-8 weeks Summer 6 weeks Summer 6 weeks Summer
(depending on respective programs)
4-12 weeks
Winter/Summer
6-12 weeks Summer
6-24 weeks
Year round, depending on program
Local internships listed above are usually paid whereas the majority
of Mainland and overseas internships are unpaid. Despite the financial implication of taking up an unpaid internship in the Mainland
or overseas, the programs promise you wider exposure to different cultures, local customs, work practices, and foreign languages, which may help develop your resilience while living in an alien city/country, as compared to a local internship. Therefore do not focus merely on whether you get paid or not when deliberating on your internship.
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自1quiries 'V
Details of these internship programs a「e available from
OU「 website (h叩s://career.ust.hk/->“'Jobs & Internship’,).
Info session announcements o「 calls to「 applications
will be made via email and on our website sta此ingfrom
September/October. STAY TUNED WITH US!
Mailing Lists 'V
Want to be kept info「medabout Internship oppo門unities?
Subscribe to iNet mailing list at Career Center website:
https;//career.ust.11k/.>“·Jobs& Internships’,
Fo「 enqul「ies,please email inet@ust.hk.
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CHAN YIN YU
26·27
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Any p
l
an
to take up
emp
l
oyment
in H
ong
Kong
du
rin
g and afte
r
yo
ur
study?
Gene
rall
y speak
in
g, studen
t
s who ente
r H
ong
Kong
with a student v
i
sa
ca
nnot
take
up
any
kind
o
f
full-time
o
r
part
-tim
e emp
l
oyment, whethe
r
pa
i
d o
r
unpaid
,
on
-
ca
mpus
o
r
off-camp
us.
Commencing
May
2008, the
H
ong Kong
Immi
g
r
at
i
on
D
epartment
has
r
e
l
axed
the
immi
g
r
at
i
on po
li
cy
such
that non-lo
ca
l
students
ma
y
be a
ll
owed to take
up
c
urri
c
ulum
o
r
study-re
l
ated
int
ernsh
i
ps as we
ll
as part-t
im
e on
-
ca
mpus
emp
l
oyment du
r
ing
term
time, and
to take
up
emp
l
oyment du
rin
g summe
r
months.
Bi
g
i
b
l
e students w
ill
rece
i
ve
a
"
No-Objection
L
ette
r
(NO
L
)"
i
ssued
by
t
h
e
Immi
g
r
at
i
on
D
epa
r
tment
together
w
i
t
h
the
student v
i
sas/ent
r
y pe
rmit
s
.
More
deta
il
s about t
h
ese emp
l
oyment-re
l
ated regu
l
at
i
ons a
r
e ava
ilabl
e at the webs
i
tes
of
the Hong Kong Immigration Department
and
Career Center of Student Affairs
Office at HKUST.
You shou
l
d get
yo
urs
e
lf
familiari
zed
w
ith
re
l
eva
nt
rul
es and
regu
l
at
i
ons st
i
pu
l
ated
in
these
two
webs
it
es
and clear the
l
ega
li
t
i
es
b
e
fore
sta
rtin
g
your
e
mplo
y
m
e
nt.
In
case
of doubt, p
l
ease
co
ntact
Ca
r
ee
r
Cente
r
.
Career Mosaic is a biannual campus-wide career fair organized by the Career Center, in
October and March. More than 250 companies and organizations have participated every
year. Career Mosaic offers a highly effective platform for employers to reach out to HKUST
students on recruiting them for internship and graduate employment opportunities.
Ben.efits_jo__student~
-$-Identify graduate and internship opp::,rtunities in their areas of interest
-$-Meet with employers from different industries
-$-Submit applications directly to the employers at the event
-$-Obtain interviews from some employers on the spot
Benefits to employers
-$-Reach out to your potential talent pool to fulfill your talent needs
-$-B.Jild your brand on campus and increase awareness in the student communrty