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負面評論對消費者產品態度的影響力

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表 10 評論可信度殘差常態性檢定  常態性檢定  檢定  統計值  p 值  Shapiro-Wilk  W  0.977282  Pr < W  0.0003  Kolmogorov-Smirnov  D  0.099071  Pr > D  <0.0100  Cramer-von Mises  W-Sq  0.372161  Pr > W-Sq  <0.0050
表 11 評論實用性殘差常態性檢定  常態性檢定  檢定  統計值  p 值  Shapiro-Wilk  W  0.97521  Pr < W  0.0001  Kolmogorov-Smirnov  D  0.07156  Pr > D  <0.0100  Cramer-von Mises  W-Sq  0.316681  Pr > W-Sq  <0.0050  Anderson-Darling  A-Sq  1.967115  Pr > A-Sq  <0.00
表 12 各構面題項的 Cronbach’s coefficient Alpha 值  衡量構面  變數代號  Standardized Cronbach's Alpha
TABLE  LEVEL SEX AGE HOURS;

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