品牌社群對品牌共鳴之影響-以社會資本論之 - 政大學術集成

✓learning contextualized word embeddings specifically for spoken language. ✓achieves better performance on spoken language

L.(1998) Strategic brand management: Building, Measuring and Managing Brand Equity., Inc., Upper Saddle River,NJ: Prentice-Hall. L.(2003)Strategic Brand Management: Building,

“ Consumer choice behavior in online and traditional supermarkets: the effects of brand name, price, and other search attributes”, International Journal of Research in Marketing,

Keywords: Corporate Social Responsibility (CSR), brand image, product attributes, purchase intention, Structural Equation Models (SEM)... 誌

and Kasper, H.D.P., “The impact of Satisfaction on Brand Loyalty: Urging on Classifying Satisfaction and Brand Loyalty,” Journal of Consumer Satisfaction, Dissatisfaction

Thus, the purpose of this study is to determine the segments for wine consumers in Taiwan by product, brand decision, and purchasing involvement, and then determine the

本研究於 2017 年 4 月以市面上瓶裝水的品牌隨機抽取國內外各五種品 牌作為研究對象，並利用環檢所公告之採樣方法檢測，收集的樣本以兩種

The study suggests that brand equity has four sub-constructs, including brand awareness, brand association, perceived quality and brand loyalty.. The confirmatory