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台灣高鐵服務品質與顧客滿意度之研究

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圖 1 - 1     研 究 流 程 圖 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -   6  圖 4 - 1     研 究 架 構 圖 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
表 5-5「顧客滿意度」信度分析結果  問卷題項  Cronbach’s α  值 1.對高鐵員工處理問題的能力和效率感到滿意  0.885  2.對高鐵員工的服務態度感到滿意  0.871 人員滿意  3.對高鐵員工穿著整潔有紀律感到滿意  0.866  4.對高鐵車站和車廂內的實體設備感到滿意  0.906  5.對高鐵車站外的停車感到滿意  0.886 設備滿意  6.對高鐵車站內的候車區環境感到滿意  0.864  產品滿意  7.對高鐵的票價感到合理  0.902  整體滿意  8.對高鐵公司的整

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