視聽教育雙月刊 ( 10814) 專題論述
22
商務英文多媒體數位教材之研製:
海外參展實務
Developing a Multimedia Digital Material for
Business English : Practice of
Pa吋icipation
in an Overseas Trade Fair
察技翹
Tsαi ，
Shu-Ch
iαo樹德科技大學應用外語系 摘要 因應數位學習時代的來臨，本研究在於結合商務英文、多媒體以及資訊科技，開發一套 參加海外商展實務之英語數位學習教材，以藉網路教學平台，提供自我學習或教學使用。教 材中規劃了「參展準備須知」、「虛擬商展網站」與「線上實務演練」三個單元，兼顧學習 英語之「聽、說、讀、寫、譯」五項技能，進行教材內容之設計編撰，並以情境模擬的方式， 引導學習者進行線上之參展演練，提升學習成效，增進實務經驗。本研究乃在建立自行開發 研製專業英語文多媒體數位教材之技術與經驗，以期透過內容之編選設計，與產業實務結合， 為產業整體發展培養具有專業英語文之實務人才 O 關鍵詞:數位學習、數位內容、專業英文、海外參展實務
ABSTRACT
The aim ofthis study is to develop a digitallearning material for business English concentrated on practice of oversea trade fairs. The material can be constructed by video on demand (VOD) or through the Internet.The content ofthe material mainly includes three parts: preparation for a trade fairs,set-up of a trade fair website and online practice. In the design of the whole material,five skills for learning English(listening,speaking,reading,writing and translation) are emphasized. The online practice system based on the real context teaches learners how to participate in an oversea trade fair.
In ane-learτlingera,we hope to establish our own ability and experiences to develop e-learning materials,which will help learners to augment their language skills and gain relevant abilities appli-cable to the job market.
Keywords: E-learning,Digital content,English forbusine鉤，Practice of overseas trade fairs
