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(10) N Daniel Hellinger and Dennis RJudd,. MIT Press, 1984.. ~~~Ig:!lrrlJll( -tJ 0 ltt-t!;::~~~Ig:!lrr W~*..y~'iii'lii~. +~.S.~~~~_~~oK~~~~~~<~~.. •. Democratic Facade, Wadsworth, Inc., 1991.. ... The. C"5 Montague Kern, 3()'Second Politics: Political. Oltt-t!;::~~Ig:!lrr1tl>(~~~'h:O~~~ilii~~.~. ~~. it~~~li$l'~ ~< Oltt-~~~Ig:!lrr~]m.{~r«.I!1~. Advertising in the Eighties, Praeger Publishers,. +< ~ ~~*~-H- ~ mJ!<Iitf~~$(:~~~;l;t!Ig:!lrrlJ.If§~ ~ ~.:!lrr. 1989.. Seib, Who's in Char§!! ? How the Media. McGinniss, The Selling of the President. m Philip. News and Politicians Win Votes, Taylor. Publishing Company, 1987.. Sha~. 1968.. ..,:f Joe. lJll(~~~~~~~]m.{~\lII!Il~ ~ $H!~WIg:!lrr~$(:~lJll(~*. Edwin Diamond and Stephen Bates, The S jX)t:. ~.on. •. f:\~..y~lRlK]m.{+<o. rl. The Rise of Political Advertising on TV, The.

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