MICE STATISTICS 2

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Government of Macao Special Administrative Region Statistics and Census Service

MICE STATISTICS

2^{N D} QUARTER/2010

No. 2

Official Statistics. Reproduction of these data is allowed provided the source is quoted.

Statistics and Census Service

Alameda Dr. Carlos d’Assumpção, No. 411-417, Dynasty Plaza, 17^th floor, Macao Tel: 8399 5311 Fax: 2830 7825 Printed in August 2010

E-mail: info@dsec.gov.mo Website: www.dsec.gov.mo

The number of MICE (Meetings, Incentives, Conventions & Exhibitions) events held in various venues in Macao increased by 18% year-on-year to 412 in the second quarter of 2010, due to a substantial increase in the number of meetings and conferences held (+70). The average duration of MICE events rose from 1.8 days in the second quarter of 2009 to 2.1 days; total number of participants and attendees soared by 129% year-on-year to 131,564.

1. Principal Statistics on MICE Events by Type

Q2/2009 ^r Q2/2010 Q2/2009 ^r Q2/2010 Q2/2009 ^r Q2/2010

Total 349 412 57 476 131 564 1.84 2.08

Meeting 330 400 32 100 37 863 1.75 1.97

Government Meeting 47 69 4 753 6 695 1.17 1.09

Association Meeting 93 106 9 566 6 979 1.45 1.11

Corporate Meeting 133 163 8 327 12 308 1.95 2.47

Conference 24 23 4 074 4 810 2.50 3.57

Incentive Meeting/Travel & Others 33 39 5 380 7 071 2.06 2.87

Exhibition/Expo 19 12 25 376 93 701 3.37 5.67

r Revised figures

No. of Events No. of Participants Average Duration (day) Type

A total of 12 exhibitions were held in the second quarter of 2010, down by 7 year-on-year;

nevertheless, the average duration increased from 3.4 days in the second quarter of 2009 to 5.7 days.

Number of attendees surged by 269% to 93,701, with two major exhibitions attracting more than 65,000 attendees. Meanwhile, number of meetings & conferences held rose by 21% year-on-year to 400; the average duration stood at 2.0 days, up by 0.2 day, and the number of participants increased by 18% to 37,863.

As regards subject of MICE events, the majority focused on Commerce, Trade & Management (149), IT & Other Technology (52) and Education & Training (45). Analyzed by type, most of the events were Corporate Meetings (163), Association Meetings (106) and Government Meetings (69).

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MICE STATISTICS 2^ND QUARTER/2010 DSEC No. 2

Education &

Training 11%

Others

10% Banking &

Finance 8%

Medical &

Health 6%

Travel &

Tourism 7%

Judiciary & Law

5%

Culture &

Arts 5%

IT & Other Technology

12%

Commerce,Trade &

Management 36%

There were 234 MICE events held in hotels, up by 28 year-on-year, with 225 meetings &

conferences and 9 exhibitions. The average duration increased from 2.1 days in the second quarter of 2009 to 2.9 days, drawing a total of 60,476 participants and attendees, with 64% being exhibition attendees.

Conference

6% Government Meeting

17%

Association Meeting 26%

Incentive Meeting/

Travel & Others 9%

Corporate Meeting 39%

Exhibition/

Expo 3%

Meanwhile, 178 MICE events were held in convention & exhibition centres and other conference venues, up by 35 year-on-year, consisting of 175 meetings & conferences and 3 exhibitions. The average duration decreased from 1.5 days in the second quarter of 2009 to 1.1 days, bringing in a total of 71,088 participants and attendees, with 55,200 (78% of total) being attendees to the exhibitions.

In the first half year of 2010, there were 809 MICE events held in Macao, up by 79 (+11%) year-on-year. The average duration increased by 0.2 day to 2.2 days; number of participants and attendees rose by 7% year-on-year to 224,301.

Chart 2. MICE Events by Type Chart 1. MICE Events by Subject

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No.2 DSEC 2^ND QUARTER/2010 MICE STATISTICS

Methodology

Coverage of the quarterly MICE statistics comprises about 50 three-star to five-star hotels, major convention & exhibition centres and other conference venues. For data collection, respondents could return the completed questionnaire to the visiting enumerators, or download the questionnaires from

“Survey Corner” of the Statistics and Census Service website and upload the respective form upon completion.

Glossary

Government Meeting: An event at which attendees are civil servants, government officials or service providers to governmental entities.

Association Meeting: An event initiated by an association.

Corporate Meeting: Gathering of employees or representatives of a commercial organisation. Usually, attendance is required and travel, room and most meal expenses are paid for by the organisation.

Conference: An event used by any organisation to meet and exchange views, convey a message, open a debate or give publicity to some area of opinion on a specific issue. No tradition, continuity or periodicity is required to convene a conference. Although not generally limited in time, conferences are usually of short duration with specific objectives.

Incentive Meeting/Travel: A management tool that uses an exceptional travel experience to motivate and/or recognise participants for increased levels of performance in support of other organizational tools.

Exhibition/Expo: 1) Display of products or promotional material for the purposes of public relations, sales and/or marketing; 2) An event at which products and services are displayed. The primary activity of attendees is visiting exhibits on the show floor. These events focus primarily on business-to-business (B2B) relationship.

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會議及展覽統計 ESTATÍSTICAS DO SECTOR DAS CONVENÇÕES E EXPOSIÇÕES MICE STATISTICS

2010 年第 2 季

2º TRIMESTRE DE 2010

2^ND QUARTER/2010

統計暨普查局 DSEC

DSEC

2 號刊 Nº 2

No. 2

2.按類型劃分的會展活動主要統計 (2010年第2季) ESTATÍSTICAS PRINCIPAIS SOBRE REUNIÕES, CONFERÊNCIAS E EXPOSIÇÕES SEGUNDO O TIPO - 2o TRIMESTRE DE 2010 PRINCIPAL STATISTICS ON MICE EVENTS BY TYPE - 2ND QUARTER OF 2010 活動數目 No de eventos No. of Events 與會及入場人次 No de participantes No. of Participants 平均會期(日) Duração média (dias) Average Duration (day)

活動數目 No de eventos No. of Events 與會及入場人次 No de participantes No. of Participants 平均會期(日) Duração média (dias) Average Duration (day)

活動數目 No de eventos No. of Events 與會及入場人次 No de participantes No. of Participants

平均會期(日) Duração média (dias) Average Duration (day) 總數 Total2009 r349 57 476 1.84206 28 599 2.06 143 28 877 1.52 2010412 131 564 2.08234 60 476 2.86 178 71 088 1.06 變動 / Variação / Change (%)18.1128.913.013.6111.538.824.5146.2-30.3 會議2009r330 32 100 1.75196 16 953 2.07 134 15 147 1.28 Reunião2010400 37 863 1.97225 21 975 2.71 175 15 888 1.02 Meeting 變動 / Variação / Change (%)21.218.012.614.829.630.930.64.9-20.3 2009474 7531.1714 1 329 1.14 33 3 424 1.18 2010696 6951.098 354 1.50 61 6 341 1.03 變動 / Variação / Change (%)46.840.9-6.8-42.9-73.431.684.885.2-12.7 2009r939 5661.4523 3 983 1.83 70 5 583 1.33 20101066 9791.1122 1 820 1.50 84 5 159 1.01 變動 / Variação / Change (%)14.0-27.0-23.4-4.3-54.3-18.020.0-7.6-24.1 2009r1338 3271.95118 6 866 2.07 15 1 461 1.07 201016312 3082.47143 10 278 2.67 20 2 030 1.00 變動 / Variação / Change (%)22.647.826.721.249.729.033.338.9-6.5 2009244 0742.5014 1 616 3.00 10 2 458 1.80 2010234 8103.5715 4 182 4.87 8 628 1.13 變動 / Variação / Change (%)-4.218.142.87.1158.862.3-20.0-74.5-37.2 2009r335 3802.0627 3 159 2.30 6 2 221 1.00 2010397 0712.8737 5 341 2.97 2 1 730 1.00 變動 / Variação / Change (%)18.231.439.337.069.129.1-66.7-22.1- 展覽/博覽會20091925 3763.3710 11 646 1.90 9 13 730 5.00 Exposição/exibição20101293 7015.679 38 501 6.56 3 55 200 3.00 Exhibition/Expo變動 / Variação / Change (%)-36.8269.368.2-10.0230.6245.3-66.7302.0-40.0

Reunião incentivo-viagem e outras

酒店 Hotéis/Hotel 獎勵會議旅遊及其他

Reunião do Governo Reunião da associação/organização Reunião da sociedade Conferência

Corporate Meeting

其他場地 Outros locais/Other Venues 政府會議 Association Meeting

類型 Tipo Type

總數 Total r 修訂數字 Dado revisto Revised figures

- 絕對數值為零 Valor absoluto igual a zero Absolute value equals zero

協會或組織會議公司會議 Incentive Meeting/Travel & Others

Government Meeting Conference

大型會議

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2 號刊

Nº 2

No. 2

統計暨普查局

DSEC DSEC

2010 年第 2 季

2º TRIMESTRE DE 2010 2^ND QUARTER/2010

會議及展覽統計

ESTATÍSTICAS DO SECTOR DAS CONVENÇÕES E EXPOSIÇÕES MICE STATISTICS

3.按主題劃分的會展活動主要統計 (2010年第2季) ESTATÍSTICAS PRINCIPAIS SOBRE REUNIÕES, CONFERÊNCIAS E EXPOSIÇÕES SEGUNDO O TEMA - 2o TRIMESTRE DE 2010 PRINCIPAL STATISTICS ON MICE EVENTS BY SUBJECT- 2ND QUARTER OF 2010 活動數目 No de eventos No. of Events 與會及入場人次 No de participantes No. of Participants 平均會期(日) Duração média (dias) Average Duration (day) 活動數目 No de eventos No. of Events 與會及入場人次 No de participantes No. of Participants 平均會期(日) Duração média (dias) Average Duration (day) 活動數目 No de eventos No. of Events 與會及入場人次 No de participantes No. of Participants

平均會期(日) Duração média (dias) Average Duration (day) 總數 Total2009r349 57 476 1.84 206 28 599 2.06 143 28 877 1.52 2010412 131 564 2.08 234 60 476 2.86 178 71 088 1.06 變動 / Variação / Change (%)18.1128.913.013.6111.538.824.5146.2-30.3 銀行及金融200931 5 537 2.3530 4 737 2.37 1 800 2.00 Actividades bancária e financeira201033 3 710 2.9131 3 345 3.03 2 365 1.00 Banking & Finance變動 / Variação / Change (%)6.5-33.023.83.3-29.427.8100.0-54.4-50.0 商業、貿易及管理2009r104 12 971 1.9879 10 555 2.25 25 2 416 1.12 Comércio e gestão2010149 64 084 2.0589 10 525 2.70 60 53 559 1.08 Commerce,Trade & Management變動 / Variação / Change (%)43.3394.13.512.7-0.320.0140.02116.8-3.6 教育及培訓2009r51 5 136 1.4725 1 598 1.64 26 3 538 1.31 Educação e treino201045 3 177 1.2716 522 1.69 29 2 655 1.03 Education & Training變動 / Variação / Change (%)-11.8-38.1-13.6-36.0-67.33.011.5-25.0-21.4 資訊及其他科技200940 8 209 1.8822 1 776 2.41 18 6 433 1.22 Informática e outras tecnologias201052 7 168 3.1040 6 394 3.73 12 774 1.00 IT & Other Technology變動 / Variação / Change (%)30.0-12.764.981.8260.054.8-33.3-88.0-18.0 醫療健康2009r42 3 453 1.2119 1 461 1.37 23 1 992 1.09 Saúde201024 2 927 1.3310 2 168 1.80 14 759 1.00 Medical & Health變動 / Variação / Change (%)-42.9-15.29.9-47.448.431.4-39.1-61.9-8.3 旅遊200939 4 483 1.5621 2 079 1.71 18 2 404 1.39 Turismo201029 6 563 2.2823 6 245 2.61 6 318 1.00 Travel & Tourism變動 / Variação / Change (%)-25.646.446.29.5200.452.6-66.7-86.8-28.1 文化及藝術200920 10 267 2.751 74 5.00 19 10 193 2.63 Cultura e artes201019 27 714 2.3710 21 938 3.30 9 5 776 1.33 Culture & Arts變動 / Variação / Change (%)-5.0169.9-13.8900.029545.9-34.0-52.6-43.3-49.4 司法及法律20094 540 1.00 1 60 1.00 3 480 1.00 Justiça e direito201019 3 385 1.42 4 380 3.00 15 3 005 1.00 Judiciary & Law變動 / Variação / Change (%)375.0526.942.0300.0533.3200.0400.0526.0- 其他2009r18 6 880 2.33 8 6 259 1.75 10 621 2.80 Outros201042 12 836 1.6211 8 959 3.27 31 3 877 1.03 Others變動 / Variação / Change (%)133.386.6-30.537.543.186.9210.0524.3-63.2 r 修訂數字 Dado revisto Revised figures

其他場地 Outros locais/Other Venues 主題 Tema Subject

總數 Total酒店 Hotéis/Hotel - 絕對數值為零 Valor absoluto igual a zero Absolute value equals zero

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會議及展覽統計 ESTATÍSTICAS DO SECTOR DAS CONVENÇÕES E EXPOSIÇÕES MICE STATISTICS

2010 年第 2 季

2º TRIMESTRE DE 2010

2^ND QUARTER/2010

統計暨普查局 DSEC

DSEC

2 號刊 Nº 2

No. 2

4.按類型劃分的會展活動主要統計 (2010年上半年) ESTATÍSTICAS PRINCIPAIS SOBRE REUNIÕES, CONFERÊNCIAS E EXPOSIÇÕES SEGUNDO O TIPO - PRIMEIRO SEMESTRE DE 2010 PRINCIPAL STATISTICS ON MICE EVENTS BY TYPE - FIRST HALF YEAR OF 2010 活動數目 No de eventos No. of Events 與會及入場人次 No de participantes No. of Participants 平均會期(日) Duração média (dias) Average Duration (day)

活動數目 No de eventos No. of Events 與會及入場人次 No de participantes No. of Participants 平均會期(日) Duração média (dias) Average Duration (day)

活動數目 No de eventos No. of Events 與會及入場人次 No de participantes No. of Participants

平均會期(日) Duração média (dias) Average Duration (day) 總數 Total2009730 209 220 1.95434 144 906 2.29296 64 314 1.44 2010809 224 301 2.19491 136 292 2.90318 88 009 1.10 變動 / Variação / Change (%)10.87.212.313.1-5.926.67.436.8-23.6 會議2009695 67 926 1.86416 35 957 2.30279 31 969 1.21 Reunião2010787 74 555 2.12474 46 946 2.81313 27 609 1.08 Meeting 變動 / Variação / Change (%)13.29.814.013.930.622.212.2-13.6-10.7 200989 8 231 1.2522 1 962 1.6867 6 269 1.10 2010114 9 214 1.1412 658 2.00102 8 556 1.04 變動 / Variação / Change (%)28.111.9-8.8-45.5-66.519.052.236.5-5.5 2009185 19 627 1.4652 7 760 2.04133 11 867 1.23 2010200 15 564 1.2337 4 222 1.95163 11 342 1.07 變動 / Variação / Change (%)8.1-20.7-15.8-28.8-45.6-4.422.6-4.4-13.0 2009314 22 921 2.09276 17 794 2.2438 5 127 1.03 2010347 27 772 2.57320 24 432 2.7027 3 340 1.04 變動 / Variação / Change (%)10.521.223.015.937.320.5-28.9-34.91.0 200949 8 060 2.3925 3 212 3.3224 4 848 1.42 201048 10 095 4.0229 7 454 5.7219 2 641 1.42 變動 / Variação / Change (%)-2.025.268.216.0132.172.3-20.8-45.5- 200958 9 087 2.4041 5 229 2.7317 3 858 1.59 201078 11 910 2.7176 10 180 2.752 1 730 1.00 變動 / Variação / Change (%)34.531.112.985.494.70.7-88.2-55.2-37.1 展覽/博覽會200935 141 294 3.6018 108 949 2.0617 32 345 5.24 Exposição/exibição201022 149 746 4.7317 89 346 5.355 60 400 2.60 Exhibition/Expo變動 / Variação / Change (%)-37.16.031.4-5.6-18.0159.7-70.686.7-50.4 - 絕對數值為零 Valor absoluto igual a zero Absolute value equals zero

協會或組織會議公司會議 Incentive Meeting/Travel & Others

Government Meeting Conference大型會議

其他場地 Outros locais/Other Venues 政府會議 Association Meeting

類型 Tipo Type

總數 Total Reunião incentivo-viagem e outras

酒店 Hotéis/Hotel 獎勵會議旅遊及其他

Reunião do Governo Reunião da associação/organização Reunião da sociedade Conferência

Corporate Meeting