This class will be lecturing in English

COURSE SYLLABUS：FASHION RETAILING MANAGEMENT Fashion Marketing Section，Department of Textiles and Clothing

This class will be lecturing in English

Instructor：Dr. Jiunn-Ger, Tony Li Phone：2905-3659 e-mail：002781@mail.fju.edu.tw Contact Hours：Class A - Thursday 13:40-4:30pm, Class B - Friday 13:40-4:30pm

Office Hours：MW 10:00-12:00pm, other times by appointment, Office：Room 114 TC Building Objectives：To help students understand overall fashion retailing management. You should develop

an excellent working knowledge of retailing concept, terminology, tools and analyses.

Text： Levy, Michael and Barton A. Weitz (2008), Retailing Management, 7

ed., Irwin/McGraw Hill: Chicago Grading：0 - 100 points scale. 10 in-class quizzes: 90 points + Attendance & participation: 10

points

Quizzes：There are no midterm and final tests. You will have the opportunity to complete 12 in-class Multiple-Choice-Questions quizzes. Your lowest 2 of these grades will be

dropped. If you are absent for a quiz, it will be counted as one that you will drop. Anyone missing a quiz without contacting the instructor beforehand will receive a grade of "zero"

for the quiz. Cheating of tests in any forms will result in a grade of "Fail". Make-up tests are highly discouraged and will be granted only in rare circumstances.

Attendance and Participation：Attendance will be taken at the end of class. Please submit to the instructor a written verification of reason for absence. Absences more than 3 of the scheduled class sessions without excused are excessive.

No Tentative Class Schedule – Topic Quiz

01 Syllabus

02 Chap-01 Introduction to the World of Retailing

03 Chap-02 Types of Retailers - 1 Chap 01

04 Chap-02 Types of Retailers - 2 Chap 02-1

05 Chap-03 Multichannel Retailing Chap 02-2

06 Chap-04 Customer Buying Behavior Chap 03

07 Chap-05 Retail marketing strategy Chap 04

08 Chap-07 Retail Location Chap 05

09 Midterm Test Chap 07

10 Chap-08 Retail Site Selection ---

11 Chap-09 Human Resource Management Chap 08

12 Chap-10 Information Systems and Supply Chain Management Chap 09

13 Chap-11 Customer relationship management Chap 10

14 Chap-17 Store layout design and visual merchandising Chap 11 15 Chap-18 Store layout design and visual merchandising Chap 17

16 Chap-19 Customer Service Chap 18

17 Final Test Chap 19

Chapter 6, 12 -16 will be covered on Fashion Buying course next semester