顧客關係投資、關係利益、關係品質與購買意願關係之研究 陳曉蓉、蔡敦崇

In this study, the impact of corporate social responsibility to corporate image, service quality, perceived value, customer satisfaction and customer loyalty was explored

The analytic results show that image has positive effect on customer expectation and customer loyalty; customer expectation has positive effect on perceived quality; perceived

(1982), “An Investigation into the Determinants of Customer Satisfaction,” Journal of Marketing Research, Vol. 1996), “Relationship Marketing in Consumer Markets,” Journal

(1999), “Relationship Marketing and Data Quality Management,＂ SAM Advanced Management Journal, Vol. (2004), “The Role of Multichannel Integration in Customer

(2000), “Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments,” Journal of Retailing, Vol. (2001),

Most of the studies used these theme parks as a research object and mainly focused on service quality, customer satisfaction and possible reasons that influence the willingness of

Through literatures relevant to service quality, service value, customer satisfaction and customer loyalty, this research conducts study on the five aspects of the theme

有感於瑞典與美國顧客滿意指標的成功經驗，屬於歐洲的顧客滿意指標 (European Customer Satisfaction Index, ECSI) 乃在官方授意下由歐洲品質組織 (European Organization for