兩岸消費者購買日系品牌服是影響因素之比較研究 林思婷、封德台

Therefore, the focus of this research is to study the market structure of the tire companies in Taiwan rubber industry, discuss the issues of manufacturing, marketing and

The results indicated that packaging of products which reflects local cultural characteristics has a direct and positive influence on consumers’ purchase

interview and AHP in order, it comes out that this research can describe the correlation between the economic recession and the investment intentions, and this will help the

The purpose of this research is to explore the important and satisfaction analysis of experiential marketing in traditional bakery industry by using Importance-Performance and

and Kasper, H.D.P., “The impact of Satisfaction on Brand Loyalty: Urging on Classifying Satisfaction and Brand Loyalty,” Journal of Consumer Satisfaction, Dissatisfaction

This shows that service quality, perceived value, DM advertising, customer satisfaction and loyalty have become important issues on business management.. Therefore, the

(1982), “An Investigation into the Determinants of Customer Satisfaction,” Journal of Marketing Research, Vol. 1996), “Relationship Marketing in Consumer Markets,” Journal

(2000), “Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments,” Journal of Retailing, Vol. (2001),