高屏地區運動觀光發展之探究

ଯࡀӦ୔ၮ୏ᢀӀว৖ϐ௖ز

ֆߝቼ / ໳Һ໐ ୯ҥࡀܿ௲ػεᏢ

ᄔ ा

߈ ԃ ٰ ך ୯ ޗ ཮ ࿶ ᔮ ޑ Ӽ ۓ ᕷ ᄪ Ϸ ୯ ҇ ܌ ள Н ྗ ޑ В ੻ ග ϲǴу ΢ ࡹ ۬ ჴ ࡼ ຼ Ҷ Β В а ٰǴׯ ᡂ Γ ॺ ჹ ғ ࢲ ޑ ᄊ ࡋ ᆶ ሽ ॶ ᢀǴҭ Ї ว ΋ ૓ ε ౲ ჹ ଼ ந ᢀ ۺ ޑ ख़ ຎ ᆶ Ҷ ໕ ࢲ ୏ ޑ ᑫ ፪ Ǵ ჹ வ ٣ Ҷ ໕ ၮ ୏ ޑ ཀ ᜫ Ψ ᆶ В ॿ ቚ Ƕ ΒΜ΋Шइ നڀԖว৖ወΚޑคྟ֙ౢ཰ǴаҶ໕ᢀӀ٣཰ࣁӚౢ཰܌ࢭࢭ኷ၰǹԶଯࡀӦ୔ᏱԖ ᙦ൤ޑξ݅ඳᢀᆶᆟߏޑੇ۞ጕǴว৖ၮ୏ᢀӀཱུڀԖ໢ࠆޑወΚǴࡹ۬ӵՖճҔࡽԖ ޑၗྍᆶ҇໔Ҿ཰่࣬ӝǴว৖֎Ї܄ᆶϕံ܄ޑҶ໕ၯᏨǴа಄ӝόӕ഻ӳޑၮ୏ᢀ Ӏ࠼߻ٰǴബ೷׳εޑ୘ᐒǴቚуӦБิԏǶҁЎаЎ᝘ϩ݋ݤٰ௖زଯࡀӦ୔ၮ୏ᢀ Ӏϐว৖ǴᙖԜᡣѠ᡼ૈઠ΢୯ሞᆸѠǴ٠௢୏ཥޑ࿶ᔮڻᙬǶ ᜢᗖຒǺଯଯࡀӦ୔ǵҶ໕ၮ୏ǵၮ୏ᢀӀ

൘ǵ߻ق

ᢀӀౢ཰ࢂШࣚӚ୯දၹख़ຎޑคྟ֙π཰Ǵᆶࣽמౢ཰Ӆӕ೏ຎࣁࢂ 21 Шइޑ ܴࢃౢ཰Ǵӧബ೷൩཰ᐒ཮ϷᖺڗѦ༊ޑфૈ΢ڀԖܴᡉਏ੻Ƕ٠ ਥᏵШࣚᢀӀਓၯہ ঩཮ȐWTTCȑ௢՗Ǵ҂ٰ 10 ԃӄౚᢀӀౢ཰ԋߏ௃׎ࣁǺਓၯЍрԾ 4.21 ӂऍϡԋ ߏԿ 8.61 ӂऍϡǴᢀӀਓၯౢ཰ჹ GDP ଅ᝘౗ஒԾ 3.6%ቚԿ 3.8%Ǵځ൩཰ΓኧஒԾ Ҟ߻ 1.98 ሹΓቚуԿ 2.5 ሹΓǶҗԜёـᢀӀౢ཰ӧϞࡕӄౚ࿶ᔮว৖΢ஒתᄽख़ाޑ فՅȐҬ೯೽ᢀӀֽǴ2007ȑǶ ߈ ԃ ٰ ך ୯ ޗ ཮ ࿶ ᔮ ޑ Ӽ ۓ ᕷ ᄪ Ϸ ୯ ҇ ܌ ள Н ྗ ޑ В ੻ ග ϲǴу ΢ ࡹ ۬ ჴ ࡼ ຼ Ҷ Β В а ٰǴׯ ᡂ Γ ॺ ჹ ғ ࢲ ޑ ᄊ ࡋ ᆶ ሽ ॶ ᢀǴҭ Ї ว ΋ ૓ ε ౲ ჹ ଼ ந ᢀ ۺ ޑ ख़ ຎ ᆶ Ҷ ໕ ࢲ ୏ ޑ ᑫ ፪Ǵჹ வ ٣ Ҷ ໕ ၮ ୏ ޑ ཀ ᜫ Ψ ᆶ В ॿ ቚǴࡹ ۬ ҭ ᑈ ཱུ ௢ ୏ ࣬ ᜢ ࡹ ฼ ݤ з ٰ ଛ ӝ Ǵ ٯ ӵ Չࡹଣ࿶ᔮࡌ೛ว৖ہ঩཮ࣁΑ௢୏ᢀӀᆶၮ୏Ҷ ໕୍ܺౢ཰ޑ่ӝǴܭ2004ԃගрSMILEޑ฼ౣᆶՉ୏ᆜሦǴځύS(service)ж߄୍ܺǴ M ж߄ѱ൑(market)ǴI ж߄ബཥሽॶ(inno-value)ǴL ж߄ғࢲ(life)ǴE ж߄൩཰ (employment)Ǵ΋Бय़ᘉεၮ୏Ҷ໕کᢀӀޑΓαǵቚу୍ܺ཰ޑ൩཰ᐒ཮Ǵќ΋Бय़ ගϲ୍ܺ཰ޑ࿶ᔼࠔ፦ǶԜ΋ीฝёᇥࢂ໣ᢀӀǵၮ୏ᆶҶ໕ౢ཰ϐεԋǴ׆ఈᙖշၮ ୏ᖻ཮܈Ҷ໕܄ၮ୏ٰว৖୯ϣޑᢀӀౢ཰Ǵவ୯ሞၮ୏ᢀӀว৖ᖿ༈ҭёޕǴၮ୏ᢀ Ӏς࿶ࢂᢀӀౢ཰ޑЬࢬѱ൑Ǵၮ୏ᢀӀౢ཰ӧ҂ٰ༈ஒԋࣁࡹ۬ᑈཱུว৖ޑҞ኱ϐ΋ Ȑ໳ߎࢊǴ2006ȑǶ

ᜪࠠǵၮ୏ᢀӀኳԄᆶୖᆶ୏ᐒǵ௖زଯࡀӦ୔ၮ୏ᢀӀว৖ၗྍᆶཀຝǴᙖаว৖ଯ ࡀӦ୔ၮ୏ᢀӀౢ཰Ǵ׆ఈૈԖਏ௢୏ଯࡀӦ୔ၮ୏ᢀӀౢ཰Ǵၲډ҉ុ࿶ᔼޑҞޑǶ

ມǵၮ୏ᢀӀޑۓကǵᜪࠠ

΋ǵၮ୏ᢀӀޑۓက Ȭၮ୏ᢀӀȭவђ׆ᛪ༫݅ϰ٥ၮ୏཮ਔςᅌᅌև౜ᚉࠠǴ྽ਔၮ୏঩ϷЦ࠻຦௼ ࣬ᜢΓ঩ࣁΑ߻۳ၮ୏཮཮൑Ǵݮ೼аಎᔼБԄ߻۳ǴԜࣁനԐޑၮ୏ᢀӀȐStandeven & KnopǴ1999ȑǶٿՏᏢޣ٠ஒၮ୏ᢀӀۓကࣁȨаঁΓ܈ಔᙃ܄БԄǴࣁߚ୘཰܈ᙍ ཰ޑ౛җǴኩਔᚆ໒ځۚՐ܈πբӦᗺǴவ٣܌Ԗၮ୏࣬ᜢࢲ୏ϐਓȩǶԶHinch and Higham (2001) ࡰрၮ୏ᢀӀࢂȨ੃຤ޣӧԖज़ޑਔ໔ϣǴᚆ໒ৎ৥ᕉნǴவ٣аၮ୏ ࣁЬޑਓၯǶԜೀ܌ࡰޑਓၯڀԖΠӈ੝ቻǺԖ੝ۓޑၮ୏ೕ߾ǵԖᜢيᡏω๮ޑКᖻǴ کКᖻڀၯᏨޑឦ܄ȩǶGibson(1998)ࡰрঁΓኩਔᚆ໒ځۚՐޗ୔ѐୖᆶǵᢀ፞Ԗᜢ يᡏޑࢲ୏Ǵ܈஖ࡨᆶيᡏࢲ୏ԖᜢޑඳᗺǴ٠а໕ཨࣁЬޑਓၯ֡ёຎࣁၮ୏ᢀӀǶ NeirottiȐ2003ȑᆕӝGibson ᆶYiannakisȐ2002ȑϐـှǴගрၮ୏ᢀӀϐۓကǺቶက قϐǴၮ୏ᢀӀх֖Ȑ΋ȑᚆ໒ЬाۚՐӦவ٣ਓၯǴୖᆶҶ໕܄܈ᝡמ܄ޑၮ୏ࢲ୏ǹ ȐΒȑਓၯѐᢀ࣮ଯНྗȐഗӾȑ܈΋૓ำࡋޑКᖻǹȐΟȑਓၯୖೖၮ୏֎ЇඳᗺȐӵ ၮ୏ӜΓ୸܈Н΢Ϧ༜฻ȑǶ ԢύษȐ2001ȑᆕӝ୯ϣѦᏢޣϐόӕۓကஒၮ୏ᢀӀϐۓကᘜયࣁǺȨΥ໨Ҟǵ ࢲ୏ǵीฝޑᒤ౛ᆶᡏػၮ୏ԖᜢೱǴځҞޑӧ֎ЇԖᑫ፪ޑ҇౲ǵၯ࠼ǵрৢᢀ౲܈ ᒃԾୖу၀໨ࢲ୏ǵ໨ҞǴ֡ឦܭၮ୏ᢀӀȩǶ ᆕӝа΢܌ॊҁࣴزᇡࣁၮ୏ᢀӀࢂǺঁΓ܈იᡏǴӧԖज़ޑਔ໔ϣǴᚆ໒ځۚՐ Ӧ܈πբ൑܌Ǵ܌வ٣ԖᜢҶ໕܈ᝡמҞޑᆶᢀ፞ǵୖᆶک஖ࡨ܄፦ޑਓၯࢲ୏Ƕ Βǵၮ୏ᢀӀޑᜪࠠ όӕᅿᜪޑᢀӀࢲ୏܌ᏱԖޑឦ܄ҭόӕǴGibsonȐ2003ȑஒၮ୏ᢀӀϩࣁϩࣁΟ εᜪࠠǴϩձࣁЬ୏܄ၮ୏ᢀӀȐactive sport tourismȑǵၮ୏ᖻ཮ᢀӀȐevent sport tourismȑ Ϸᚶᙑၮ୏ᢀӀȐnostalgia sport tourismȑǴϩձϟಏӵΠǺ

ࢂၮ୏ᒧЋॺȐ໳ߎࢊǵֆύཹǴ2005ȑǶ୷ҁ΢Ǵ௖૸ၮ୏ᢀӀޑᏢޣεठעၮ୏ᢀ ӀϩԋٿεБӛǴ΋ᅿࢂ୏ᄊ܈ୖᆶޑၮ୏ᢀӀǴќ΋ᅿࢂаࢲ୏ࣁ٩Ᏽޑၮ୏ᢀӀ (Gibson, 1998)Ƕ Զ୯ϣќ΋Ꮲޣଯߪ໢Ȑ2005ȑஒၮ୏ᢀӀ୔ϩࣁΟᅿࠠᄊǺ Ȑ΋ȑၮ୏ඳᗺᢀӀǺၯ࠼ЬाࢂࣁΑჴӦୖᆶၮ୏܈ࢂᢀ፞Ǵٯӵၮ୏റނ ᓔӜΓ୸ǵ๱Ӝၮ୏൑ᓔǵᖻଭ൑฻Ƕ ȐΒȑၮ୏ଷයᢀӀǺၯ࠼ЬाࢂࣁΑჴӦୖᆶၮ୏ǴٯӵወНǵᆛౚǵଯᅟ ϻǵԳౚǵฦξ଼ՉԾՉً฻Ƕ ȐΟȑၮ୏ᖻ཮ᢀӀǺၯ࠼ޑЬाҞޑࢂࣁΑᢀ፞ၮ୏ᖻ཮Ǵٯӵ༫ၮ཮ǵШ ࣚࣨىౚᖻǵᆛౚϦ໒ᖻ฻Ƕ ᆕӝа΢܌ॊҁࣴزᇡࣁၮ୏ᢀӀޑᜪࠠёϩࣁΟᜪࠠǺ΋ǵ଼يၮ୏ᢀӀǹΒǵ ୖᆶၮ୏ᖻ཮ᢀӀǹΟǵᚶᙑၮ୏ඳᗺᢀӀǶ

ୖǵၮ୏ᢀӀኳԄ

Gammon and Robinson(1997)ஒၮ୏ᢀӀ࠼ϩࣁȨ֚ᜤޑၮ୏ᢀӀ࠼ȩ(hard sport tourists)کȨྕکޑၮ୏ᢀӀ࠼ȩ(soft sport tourists)Ǵ܌ᒏ֚ᜤޑၮ୏ᢀӀ࠼ࢂࡰࣁΑЬ ୏܈೏୏ୖᆶᝡמࢲ୏ϐ஑ำਓၯޣǴځЬाਓၯ୏ᐒջࣁၮ୏ǹԶྕکޑၮ୏ᢀӀ࠼ ࡰޑࢂ୷ܭҶ໕ޑ౛җୖᆶၮ୏܈໕ཨϐࢲ୏ǶGammon and Robinson(2003)׳ਥᏵа΢ ٿᅿόӕޑၮ୏ᢀӀБԄගрȨၮ୏ᢀӀኳԄȩǴӵკ΋܌ҢǶ

ࡕٰSofield(2003)׳аȨၮ୏ᢀӀኳԄȩࣁ୷ᘵǴว৖рൂ΋ჴᡏډѤ೽ϩಔԋޑ ၮ୏ᢀӀࡌᄬȐӵ߄΋ȑǴځࡌᄬаᢀӀࢲ୏ޑ܄፦ஒځ୔ϩࣁѤεᜪࠠǺ

΃ǵ֚֚ᜤޑၮ୏ᢀӀ(hard sport tourism)Ǻၮ୏ᢀӀ࠼ᚆ໒ѳВޑᕉნவ٣ਓၯǴЬा ޑҞޑࢂᑈཱུ܈೏୏ޑୖᆶၮ୏ᖻ٣܈ࢲ ୏Ǵӵୖуၮ୏ᖻ཮КᖻޑᒧЋǵຊղǶ Βǵྕྕکޑၮ୏ᢀӀ(soft sport tourism)Ǻၮ୏ᢀӀ࠼ᚆ໒ѳВޑۚՐӦவ٣ਓၯǴЬा

Ҟޑࢂӧᑈཱུவ٣Ҷ໕ࢲ୏Ǵӵ߻۳ч٧ᢀ፞ 2008 ԃ༫ၮᖻǶ

Οǵ֚ᜤޑᢀӀၮ୏Ȑhard tourism sport)Ǻၮ୏ᢀӀ࠼ᚆ໒ѳВޑۚՐᕉნவ٣ਓၯǴ

ЬाޑҞޑࢂୖᆶߚឦၮ୏ޑࢲ୏Ǵՠϝ཮ Ь୏܈೏୏ޑୖᆶၮ୏ࢲ୏Ǵόၸஒၮ୏ຎ ࣁԛाޑҞޑǴӵډమნၭ൑ਓၯǴЬाҞ ޑࢂाᢀ፞ᆟԲذǴՠΨ཮வ٣֚ᜤࡋၨଯ ޑฦξ଼Չࢲ୏Ƕ

კ΋ ၮ୏ᢀӀኳԄ

ୖԵЎ᝘

Ҭ೯೽ᢀӀֽȐ2007ȑǶᢀӀ࠼७ቚीฝǶЇԾᆛ֟Ǻ http://admin.taiwan.net.tw/auser/b/doublep/9401(֖Ҟᒵ).doc Չࡹଣ࿶ᔮࡌ೛ہ঩཮Ȑ2003ȑǶᢀӀϷၮ୏Ҷ໕୍ܺ཰ว৖ᆜሦϷՉ୏БਢǶ 2005 ԃ11 Д3 ВǴڗԾǺ http://www.knowledge.nat.gov.tw/industry/services/s11/s11_6.doc ԢύษȐ2001ȑǴၮ୏ᢀӀว৖ࠨᐒᆶወΚϐຑ՗ɡаଯᅟϻଷයࣁٯǴ୯҇ᡏ ػۑтǴ138 යǴ।12-17Ƕ ֺ࠶ᑉǵႜЎكȐ2008ȑǶவ୯ϣၮ୏ᢀӀϐว৖௖૸ਓၯҞޑӦՉᎍǶε஑ᡏػǴ94Ǵ p104-112Ƕ ߋࡘཁǵ׵܍ᑣǴȐ2006ȑǴၮ୏ᢀӀᆶ୔ୱว৖Ǵύ๮ᡏػǴ20(2)Ǵp46-54Ƕ ஭᜔෫Ȑ2000ȑǶׇقǶၩܭ׵ሎ፵ǵ೾ࡌᑫጓǺ ᢀӀၯᏨၗྍೕჄȐ˨।ȑǶ ѠчѱǺඦඵǶ ໳ߎࢊȐ2006ȑǶၮ୏ᢀӀᏤፕǶѠчѱǺৣεਜलǶ ໳ߎࢊǵֆύཹȐ2005ȑǶ୯ϣၮ୏ᢀӀว৖ޑࡘோǶػၲᏢଣᏢൔǴ9 Ǵp259-282Ƕ ቅྣߎǵ஭ৎሎǵቅ΋ችǵ໳ႠలȐ2005ȑǶόӕᜪࠠၮ୏ᢀӀୖᆶޣޑਓၯ୏ᐒǵය ఈǵᅈཀࡋϷځᢀӀ੝܄ϐКၨࣴزǶၮ୏Ҷ໕ᆅ౛ᏢൔǴ2Ǵp24-36Ƕ ᖙܴ௵Ȑ1993ȑǶᢀӀཷፕǶѠчѱǺܴ௵ᓓਓᆅ౛៝ୢϦљǶ ଯߪ໢Ȑ2002ȑǶၮ୏Ҷ໕٣཰ᆅ౛ǶѠчᑜǺדଈҾ཰Ԗज़ϦљǶ ଯ᐀ӀȐ2009ȑǶך୯ၮ୏ᢀӀ౜ݩϐϩ݋Ƕ჏εᡏػ଼நҶ໕යтǴ8Ȑ2ȑǴ 214-219Ƕ

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