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商品數量標示對消費者購買數量之影響

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表 4-5 商品儲存性與多件數量標示之定錨操弄平均值表       在假說二的儲存操弄下,消費者看到「你覺得此保存期限是急迫的」 (反向問項) 、「你覺得此保存期限是充足的」情況下,拿到問卷的受測 者,最高給予 5 分 (非常同意) ,最低給予 1 分(非常不同意) ,依 Srivastava  and Lurie (2001)中以平均數做操弄檢定,拿到可儲存問卷平均得分為 3.51 分;拿到不可儲存問卷的受測者平均得分為 2.30 分。  儲存性  儲存性操弄  不可儲存  可儲存  平均數  2.30

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