A Study on Wikipedia-based Virtual Community Members’Knowledge Sharing Intention 楊淑君、包冬意
E-mail: 9707184@mail.dyu.edu.tw
ABSTRACT
Wikipedia is an on-line encyclopedia created by Mass Collaboration. The creators come from everywhere. This creating behavior is voluntary, and has no rewards. Con-sequently, this research is concerned with which factors will facilitate Wikipedia users to share knowledge. This research uses the theory of planned behavior as a theoretical framework and introduces several extraneous variables for a study on wikipedia-based virtual commu-nity members’ knowledge sharing intention. Data were collected data by
questionnaires and conducted rough a quantitative analysis. The results of the empirical research are as follows. “Anticipated reciprocal rela-tionships” and “enjoy helping” are positively related to “attitude toward knowledge sharing”. “Sense of self-worth” and “peer influence” re positively related to “subjective norm toward knowledge sharing” . “Self-efficacy” and
“resource facilitating conditions” re positively related to “perceived behavioral control on knowledge sharing”. “Attitude toward knowledge sharing”, “subjective norm toward knowledge sharing” and “per-ceived behavioral control on Knowledge Sharing” are positively related to “intention to share knowledge”. Managerial implications are also given wikipedia.
Keywords : virtual community ; knowledge sharing ; theory of planned behavior ; wikipedia Table of Contents
中文摘要 ...................... iii 英文摘要 .....................
. iv 誌謝辭 ...................... v 內容目錄 ...................
... vi 表目錄 ...................... viii 圖目錄 ................
...... ix 第一章 緒論.................... 1 第一節 研究背景與動機......
....... 1 第二節 研究目的................ 5 第三節 研究範圍..........
...... 5 第四節 研究流程................ 6 第二章 文獻探討...........
....... 8 第一節 虛擬社群................ 8 第二節 知識分享..........
...... 17 第三節 計畫行為理論.............. 20 第四節 維基百科..........
...... 24 第五節 知識分享意願的影響因素......... 27 第三章 研究方法..........
........ 34 第一節 研究模型與假說............. 34 第二節 操作性定義.......
........ 40 第三節 問卷調查對象與方式........... 45 第四節 衡量問項........
........ 46 第五節 資料分析方法.............. 50 第四章 資料分析........
.......... 52 第一節 樣本基本資料分析............ 52 第二節 信效度之檢驗....
.......... 57 第三節 結構化方程模式............. 63 第五章 結論與建議.....
............ 71 第一節 研究結論................ 71 第二節 研究貢獻與建議.
............ 75 第三節 研究限制................ 76 參考文獻 ........
.............. 78 附錄 研究問卷................... 98 REFERENCES
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