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The Effect of New Product Development Process and Interorgani- zational Network Resources Utilization on the Performance 王成定、潘振雄

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The Effect of New Product Development Process and Interorgani- zational Network Resources Utilization on the Performance

王成定、潘振雄

E-mail: 8504865@mail.dyu.edu.tw

ABSTRACT

As the international competition becoming more intensive ,the increasing consumer consciousness, and the rapid change of technology, force most of the enterprises to contineously launch their new products to the market. Machine tool industry in Taiwan becomes one of the world top ten exporters. Although most of the Taiwanese enterprises are medium size, but they devote to the development of new products. The tightly linked interorganizational network is one of the indivisible forces for those enterprises.

This research selects four medium size machine tool manufacturers as a case study to investigate their performance of new product development. The researcher finds out that most of the machine tool manufacturers in Taiwan imi- tate Japanese products. On one hand, imitation can reduce the risk of new products development, but on the other hand, it is a good opportunity for R&D staff to learn the characteristic feature of Japanese product design. The apparent causes may be the shortage of R&D experience and lack of engineering capabi- lity. But in realty, the reason is that it is not easier to run a manufacturing business than any other business. This leads the owner of medium size enterprise loosing their belief in operating business perpetually ,but pursuing the short term profit as a company goal. During the new product development process, most of the top management make their own decision only by personal vision and subjective judgement. They don''''t have enough expe- rience in marketing survey, neither in the intergration of R&D , manufactuuring and marketing department, nor in the R&D pro- ject management. Fortunately Taiwanese machine tool manufacturers have special interorganizational network, which builds the prospec- tive growth of machine tool business. But on the contrary, this will also restrict the product quality from being up- graded. Consequently Taiwanese machine tools can only stand at the lower end of market, and still cannot compete with

Keywords : New Product ; Interorganizational Network ; R& ; D ; Development Process Table of Contents

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