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Course Name Marketing Management Credit F S

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Fu Jen Catholic University 2008

Department / Code Graduate Institute of Management / 7061

Course Code 01483

Course Name Marketing Management Credit F S

0 3

Course Objectives

1.Provides fundamental concepts and principles of marketing management 2.Increases students’ analyzing and problem-solving capability from case study 3.Increases students’ analyzing and presentation capability from Q & A in the class 4.Cultivates Students’ self-learning capability through information searching and

analyzing

Prerequisites None

Course Materials

McCarthy, E.J. & Perreault, Jr., W.D., Basic Marketing, 15thed. Irwin,2005

Reference A. Reading from Journals B. Slides

Evaluation

 Pre-test %  Team Paper/Theses Writing %

 Quiz %  Class Participation 20%

Midterm Test 35%  Assignment %

Final Test 35%  Presentation %

 Profile Report %  Role Playing %

 Case Report 10%  Certification %

 Oral Exam %  Others %

Pedagogical Methods

 Lecture

 Case Study

 e-Learning

 Project Adventure

 Role Playing

 Business Simulation Game

 Theater Learning

 Study Group

 Seminar on Field Research

 Internships

 Service Learning

 Independent Study

 Dialogue Teaching

 other Course Web

1

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Course Outline

Contribution to Mission

 Holistic Education  Learning by doing

 Human-centric values

 Resource integration

 Innovative

knowledge  International view

Contribution to learning goals-college

 Each student should be able to recognize the appropriate methods and procedures of research pertaining to their area of specialization. This learning goal is met through the completion of their thesis projects.)

 Each student should be able to integrate theory and practical applications to increase the productivity of organizations. This learning goal is met through the course embedded exams.

 Each student should be able to expand their global perspectives to adapt to internationalization. This learning goal is met through the course embedded exams.

 Each student should be able to capitalize on modern information technology in the integration and use of resources. This learning goal is met through the course embedded exams.

 Each student should be able to recognize professional ethics and human-centric values, and be able to apply them in professional decision-making. This learning goal is met through the course embedded exams.

Contribution to learning goals- apartment

 Each student should be able to recognize and analyze ethical dilemmas in everyday business practices. This leaning goal is met by course embedded examinations and projects.

 Each student should be able to expand their international perspective. This leaning goal

2 Wee

k Date Topic

CH& case

1 2/28 Peace Memorial Day

2 3/06 Marketing Roles & Strategy CH 1,2

3 3/13 Segmentation CH 2,3

4 3/20 Env. & Demographic Dim. CH 4,5

5 3/27 Consumer Beh. CH 5

Case30(3)

6 4/03 Tomb Sweeping Day

7 4/10 Org. Buying Beh. CH 6, 7

8 4/17 Product Elements CH 7, 9

9 4/24 Midterm Test CH

1,2,3,4,5, 6,7,9

10 5/01 Prod. Mgt & NPD CH 10

Case13(9)

11 5/08 Place & Channel CH 11

12 5/15 Logistics & Middlemen CH 12,13

13 5/22 Promotion & PS CH 14,15

14 5/29 Adv. & Pricing Policies CH 16,17

15 6/05 Pricing Application CH 18

Case23(15)

16 6/12 Final Exam.

CH 10~18

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is met by embedded examinations.)

 Each student should be able to carry out independent research and solve problems faced by enterprises. This leaning goal is met by thesis writing.)

 Each student should be able to develop sound communication and inter-personal skills.

This leaning goal is met by projects.

 Each student should be able to integrate knowledge and skills from different disciplines. This leaning goal is met by projects and thesis writing)

Instructor

Name: Wuang, Min-Sun

E-mail: badm1022@mails.fju.edu.tw, 009599@mail.fju.edu.tw Phone: (02)29053978

Office Hour:

Room: SL226

3

參考文獻

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