Fu Jen Catholic University 2008
Department / Code Graduate Institute of Management / 7061
Course Code 01483
Course Name Marketing Management Credit F S
0 3
Course Objectives
1.Provides fundamental concepts and principles of marketing management 2.Increases students’ analyzing and problem-solving capability from case study 3.Increases students’ analyzing and presentation capability from Q & A in the class 4.Cultivates Students’ self-learning capability through information searching and
analyzing
Prerequisites None
Course Materials
McCarthy, E.J. & Perreault, Jr., W.D., Basic Marketing, 15thed. Irwin,2005
Reference A. Reading from Journals B. Slides
Evaluation
Pre-test % Team Paper/Theses Writing %
Quiz % Class Participation 20%
Midterm Test 35% Assignment %
Final Test 35% Presentation %
Profile Report % Role Playing %
Case Report 10% Certification %
Oral Exam % Others %
Pedagogical Methods
Lecture
Case Study
e-Learning
Project Adventure
Role Playing
Business Simulation Game
Theater Learning
Study Group
Seminar on Field Research
Internships
Service Learning
Independent Study
Dialogue Teaching
other Course Web
1
Course Outline
Contribution to Mission
Holistic Education Learning by doing
Human-centric values
Resource integration
Innovative
knowledge International view
Contribution to learning goals-college
Each student should be able to recognize the appropriate methods and procedures of research pertaining to their area of specialization. This learning goal is met through the completion of their thesis projects.)
Each student should be able to integrate theory and practical applications to increase the productivity of organizations. This learning goal is met through the course embedded exams.
Each student should be able to expand their global perspectives to adapt to internationalization. This learning goal is met through the course embedded exams.
Each student should be able to capitalize on modern information technology in the integration and use of resources. This learning goal is met through the course embedded exams.
Each student should be able to recognize professional ethics and human-centric values, and be able to apply them in professional decision-making. This learning goal is met through the course embedded exams.
Contribution to learning goals- apartment
Each student should be able to recognize and analyze ethical dilemmas in everyday business practices. This leaning goal is met by course embedded examinations and projects.
Each student should be able to expand their international perspective. This leaning goal
2 Wee
k Date Topic
CH& case1 2/28 Peace Memorial Day
2 3/06 Marketing Roles & Strategy CH 1,2
3 3/13 Segmentation CH 2,3
4 3/20 Env. & Demographic Dim. CH 4,5
5 3/27 Consumer Beh. CH 5
Case30(3)
6 4/03 Tomb Sweeping Day
7 4/10 Org. Buying Beh. CH 6, 7
8 4/17 Product Elements CH 7, 9
9 4/24 Midterm Test CH
1,2,3,4,5, 6,7,9
10 5/01 Prod. Mgt & NPD CH 10
Case13(9)
11 5/08 Place & Channel CH 11
12 5/15 Logistics & Middlemen CH 12,13
13 5/22 Promotion & PS CH 14,15
14 5/29 Adv. & Pricing Policies CH 16,17
15 6/05 Pricing Application CH 18
Case23(15)