• 沒有找到結果。

Οǵα࿞ຑፕޑኧໆᆶຑፕޑຑሽϩଛࠠᄊჹႝηα࿞ਏ݀ޑቹៜ

H3Ǻόԋҥ

่ፕǺ੃຤ޣჹα࿞ຑፕኧໆޑख़ຎำࡋǴ཮ჹႝηα࿞ౢғ༾১ޑॄӛቹ ៜǶ

ҁଷ೛ҞޑӧܭΑှα࿞ຑፕޑኧໆࢂց཮ჹႝηα࿞஥ٰ҅ӛޑቹៜǴ࿶

ᡍ᛾ϐࡕளޕ่݀ࣁόᡉ๱ЪБӛᆶচҁଷ೛ޑ࣬ϸǴӢԜόԋҥǴα࿞ຑፕޑ ኧໆ཮༾১ॄӛቹៜႝηα࿞Ƕ

΋૓ᇡࣁǴ྽ჹܭౢࠔ܈୍ܺޑα࿞ຑፕኧଯਔǴ੃຤ޣૈ୼Ԗ׳ӭޑα࿞

ёаୖԵǴӢԜ೏ᇡࣁёߞࡋၨଯǶόၸ࿶ჴ᛾ϐࡕว౜Ǵ੃຤ޣჹα࿞ຑፕޑ ኧໆ٠όӵځдӢન૓ख़ຎǴЪኧໆຫӭჹႝηα࿞ϸԶԖॄӛޑቹៜǴচӢё

ૈࢂ྽ࢌৎᓓ᡺α࿞ޑຑፕኧၸӭޑਔংǴ੃຤ޣؒԖᒤݤӄ೽᎙᠐ֹǴԶၗૻ

ޑϣ৒ёૈ҅ॄय़ຑሽ೿ࡐӭǴӧၗૻၸӭޑ௃ݩΠǴ੃຤ޣؒԖᒤݤ౛܄ޑղ ᘐᓓ᡺ޑᓬӍǴЪёૈ΋࣮ډα࿞ኧໆϼӭǴౢғ॰࡙ޑЈ௃ǴϸԶؒԖ᎙᠐ޑ ཀᜫǴӢԜ٬ளຑፕޑኧໆຫӭǴჹႝηα࿞ޑॄӛቹៜߡ཮ຫεǶ

Ѥǵຑፕޑຑሽϩଛࠠᄊჹႝηα࿞ਏ݀ޑቹៜ

H4Ǻԋҥ

่ፕǺ੃຤ޣჹຑፕϩଛࠠᄊޑख़ຎำࡋǴ཮ჹႝηα࿞ਏ݀ౢғ҅ӛቹៜǶ ҁଷ೛ҞޑӧܭΑှຑፕޑຑሽϩଛࠠᄊჹႝηα࿞ਏ݀ࢂցԖ҅ӛޑቹៜǴ Զ࿶ၸᡍ᛾ϐࡕ่݀ࣁᡉ๱ԋҥǴж߄๱ຑሽϩଛࠠᄊǴ཮ჹႝηα࿞ਏ݀஥ٰ

҅ӛޑቹៜǶ

ӵ݀ӧᆛၡ΢ჹܭࢌৎᓓ᡺ޑຑሽ೿ࢂ΋ठћӳǴ܈ࢂ΋ठᇡࣁόӳޑ၉Ǵ

੃຤ޣ཮໼ӛ࣬ߞຑሽޑϣ৒ǴӢࣁ೭ኬ߄Ңεৎჹ೭ৎᓓ᡺ޑ࣮ݤ΋ठǴߡ཮

ᇡӕα࿞ޑϣ৒ǶԶ྽α࿞ޑຑሽό΋ठਔǴ੃຤ޣ཮ค܌፾வǴόޕၰবБω

ࢂ҅ዴޑǴӵԜ΋ٰߡ཮٬੃຤ޣؒᒤݤ࣬ߞα࿞ޑϣ৒Ƕ

ϖǵα࿞Бӛᆶ௃ᆣϯำࡋჹႝηα࿞ਏ݀ޑቹៜ

H5Ǻԋҥ

่ፕǺ੃຤ޣჹα࿞ޑຑፕБӛᆶ௃ᆣϯำࡋޑख़ຎำࡋǴ཮ჹႝηα࿞ਏ

݀ౢғ҅ӛቹៜǶ

ҁଷ೛ҞޑӧܭΑှα࿞ޑБӛ௃ᆣϯำࡋǴࢂց཮ჹႝηα࿞ౢғ҅ӛޑ ቹៜǶ࿶ᡍ᛾ϐࡕ่݀ࣁᡉ๱ԋҥǴϷ੃຤ޣຫख़ຎα࿞ޑຑፕБӛ௃ᆣϯำࡋ ਔǴჹႝηα࿞ਏ݀ޑ҅ӛቹៜ൩཮ຫεǶ

྽α࿞໺ኞޣჹࢌৎᓓ᡺ޑຑሽ΋ठਔǴ੃຤ޣߡ཮໼ӛ࣬ߞα࿞ϣ৒Ǵচ Ӣࢂ೭ж߄๱Ԝα࿞໺ኞޣڀԖёߞࡋǴό཮ᇸܰᙯᡂдჹᓓ᡺ޑᄊࡋǶ྽α࿞

໺ኞޣჹᓓ᡺ޑຑሽϸϸᙟᙟǴલЮ΋ठ܄Ǵ੃຤ޣ཮ჹԜα࿞໺ኞޣޑ஑཰܄

аϷᄊࡋౢғ፦ᅪǴӢԜߡ཮ό࣬ߞԜα࿞܌ຑፕޑϣ৒Ƕќ΋Бय़Ǵऩα࿞ϣ

৒௶ॊၨࣁύޭഋॊǴԶߚкᅈ௃ᆣ܄ӷ౳ਔǴ੃຤ޣ཮Кၨᜫཀௗڙα࿞ϣ৒Ƕ

྽੃຤ޣ࣮ډα࿞ޑϣ৒кᅈㄐጜӷѡǴ཮ᇡࣁԜα࿞໺ኞޣޑЈᄊॶள፦ᅪǴ

ԖёૈࢂჹЋණวᆛၡᖳقǴ׆ఈᡣᓓ᡺ޑຑሽफ़եǴω཮ࡺཀቪркᅈ௃ᆣ܄

ޑຑሽϣ৒Ƕ

Ϥǵၗૻᙦ൤ࡋჹႝηα࿞ਏ݀ޑቹៜ

H6Ǻԋҥ

่ፕǺ੃຤ޣჹα࿞ၗૻᙦ൤ࡋޑख़ຎำࡋǴ཮ჹႝηα࿞ਏ݀ౢғ҅ӛቹ ៜǶ

ҁଷ೛ҞޑӧܭΑှα࿞ϣ৒ޑၗૻᙦ൤ࡋǴࢂց཮ჹႝηα࿞ਏ݀஥ٰ҅

ӛޑቹៜǶ࿶ᡍ᛾ϐࡕޑ่݀ࣁᡉ๱ԋҥǴ߄Ң੃຤ޣຫӧཀα࿞ϣ৒ޑၗૻᙦ

൤ࡋਔǴჹႝηα࿞ਏ݀҅ӛቹៜຫεǶ

྽੃຤ޣӧ᎙᠐α࿞ϣ৒ਔǴགڙޑ௃ᆣऩၨࣁܫ᚞ǴЪࣁඍזޑਔংǴჹ ܭЎകޑϣ৒൩཮Кၨ৒ܰௗڙǶ೭ঁЋݤΨததၮҔӧჴ୍΢Ǵ྽੃຤ޣڙቶ

֋ϣ৒ນ؃܌ག୏ਔǴ཮ჹԜቶ֋ڀԖၨଯޑӣᏫࡋǴΨᡣቶ֋ᡂளၨࣁԖਏǶ

྽੃຤ޣӧ᎙᠐ֹα࿞ЎകࡕǴག᝺ډ҅य़܈ࢂॄय़ޑ௃ᆣਔǴჹЎകϣ৒ޑӑ ຝ཮Кύҥ௃ᆣਔଯǶٯӵǴ྽੃຤ޣ࣮ډα࿞௢ᙚޑϣ৒ඔॊԖ፪ǴԶԖඍ৹ ޑЈ௃ਔǴ൩཮ჹЎകϣ৒ౢғӑຝǴΨ຾΋؁ගଯჹᓓ᡺ޑӳགࡋǹќ΋Бय़Ǵ

྽੃຤ޣ࣮ډচҁ഻៿ޑᓓ᡺Ǵ౜ӧԖα࿞ϩ٦ޣගϷǴᓓᗺޑНྗςόऩа۳Ǵ Ԝਔ੃຤ޣߡ཮གڙډѨఈޑॄय़௃ᆣǴԶቚуΑჹԜЎകޑӑຝǶ

ќ΋Бय़Ǵ྽Ўകϣ৒ӭኬ܄ำࡋຫଯǴΨ൩ࢂϣ৒ຫߏǵߕԖྣТаϷ೽

ပ਱ೱ่ਔǴ཮ᡣ੃຤ޣჹα࿞ϣ৒׳Ԗᑫ፪Ǵӧ BBS ΢ǴҗܭόૈܫறՅޑკ ТᔞǴӢԜα࿞໺ኞޣ೯த཮ߕ΢೽ပ਱ޑೱ่ǴЎകϣ৒೿΋ኬǴՠߕ΢Αᓓ ᗺޑྣТǴቚуΑЎകޑё࣮܄Ǵ੃຤ޣ൩ૈ୼όѝ᎞Ўകޑϣ৒ٰགྷႽᓓᗺޑ ኬηǴڙډЎകϣ৒ቹៜޑำࡋΨ൩ᡂள׳ଯΑǶ

Ύǵௗԏޣவ౲໼ӛჹႝηα࿞ਏ݀ޑቹៜ

H7Ǻԋҥ

่ፕǺ੃຤ޣޑவ౲໼ӛǴ཮ჹႝηα࿞ਏ݀ౢғ҅ӛቹៜǶ

ҁଷ೛ҞޑӧܭΑှ੃຤ޣҁيޑவ౲໼ӛຫଯǴࢂց൩཮ჹႝηα࿞஥ٰ

ຫଯޑ҅ӛቹៜǶ࿶җᡍ᛾ၸࡕǴ่݀ࣁᡉ๱ԋҥǴ߄Ң੃຤ޣҁيޑவ౲໼ӛ ຫଯǴ൩཮҅ӛቹៜႝηα࿞ਏ݀Ƕ

྽੃຤ޣவ౲໼ӛำࡋଯਔǴ൩཮ࡐ৒ܰڙډдΓཀـޑቹៜǶӢԜऩ೭ᅿ ᜪࠠޑ੃຤ޣӧԖဂᡏᓸΚޑ௃ݩΠǴ৒ܰӢࣁε೽ϩޑΓ೿ӕཀࢌ໨ౢࠔ܈ࢂ

୍ܺॶளᖼວǴԶᡣдჹࢌ໨ౢࠔޑᖼວཀᜫቚуǴ܈ࢂቚуჹচҁόགྷᖼວޑ

ౢࠔϐᑫ፪฻Ǵ٬ளα࿞ਏ݀ቚமǶ

Ζǵௗԏޣ஑཰ำࡋჹႝηα࿞ਏ݀ޑቹៜ

H8Ǻόԋҥ

่ፕǺ੃຤ޣޑ஑཰ࡋǴ཮ჹႝηα࿞ਏ݀ౢғॄӛቹៜǶ

ҁଷ೛ҞޑӧܭΑှ੃຤ޣҁيޑவ౲໼ӛຫଯǴࢂց൩཮ჹႝηα࿞஥ٰ

ຫଯޑ҅ӛቹៜǶ࿶җᡍ᛾ၸࡕǴ่݀ࣁόԋҥǴ߄Ң੃຤ޣҁيޑவ౲໼ӛຫ ଯǴ൩཮҅ӛቹៜႝηα࿞ਏ݀Ƕ

΋૓ᇡࣁ྽੃຤ޣჹҞ኱ࠔจᏱԖၨӭޑޕ᛽ਔǴ཮Кٗ٤ѝԖ΋ᗺ܈ֹӄ

ؒԖ࣬ᜢޕ᛽ޑΓό৒ܰڙډα࿞ਏ݀ޑቹៜǶ஑཰ࡋଯޑ੃຤ޣό཮ӵӕ஑཰

ࡋၨեޑ੃຤ޣ૓Ǵததӧᆛၡ΢ཛྷ൨ၗૻǴЪдॺό৒ܰڙډႝηα࿞ޑቹៜǴ Զࢂ཮٩Ᏽдॺҁيޑ஑཰ޕ᛽Ǵٰղᘐα࿞ޑёߞࡋǶՠჴ᛾่݀ว౜Ǵ஑཰

ำࡋຫଯޑ੃຤ޣǴϸԶ཮ຫݙཀα࿞ޑϣ৒Ǵ཮࿶җӭ᎙᠐α࿞ၗૻѐቚуԾ ρޑჹܭᓓ᡺ޑޕ᛽ǴԖ٤੃຤ޣޑ஑཰ࡋёૈ൩ࢂவӭࢗ၌Ԗᜢᓓ᡺ޑၗૻࡕ ԶಕᑈቚуޑǴӢԜ੃຤ޣޑ஑཰ำࡋຫଯǴ൩཮҅ӛቹៜႝηα࿞ޑਏ݀Ƕ

ΐǵႝηα࿞ਏ݀ჹᖼວཀӛаϷα࿞ᙯ஌ཀᜫޑቹៜ

H9Ǻԋҥ

่ፕǺ੃຤ޣჹႝηα࿞ਏ݀ޑख़ຎำࡋǴ཮ჹᖼວཀӛౢғ҅ӛቹៜǶ ҁଷ೛࿶җᡍ᛾ၸࡕǴ่݀ࣁᡉ๱ԋҥǴ߄Ңႝηα࿞ਏ݀ຫଯǴჹ੃຤ޣ ޑᖼວཀӛຫԖ҅ӛޑቹៜǶ

Γሞٰྍޑૻ৲཮ቹៜ੃຤ޣޑ،฼ǴӢԜα࿞ӧ੃຤ޣຑ՗ᖼວ،ۓਔࣁ ख़ाޑୖԵ٩ᏵǶ྽੃຤ޣӧᆛၡ΢ࢗ၌Ԗᜢᓓ᡺ޑၗૻǴЪԜα࿞ਏ݀ࡐεਔǴ ൩཮ჹቚம੃຤ޣޑᖼວཀӛǶҗܭᆛሞᆛၡޑᑫଆǴ੃຤ޣຫٰຫ৒ܰཛྷ൨ډ Ԗᑫ፪ᓓ᡺ޑၗૻǴЪ΋૓ᇡࣁǴα࿞ޑਏ݀К΋૓ቶ֋ਏ݀ᗋाԖቹៜΚǴ٬

ள੃຤ޣᇡࣁႝηα࿞ޑख़ा܄ቚуǴӢԜΨ཮ᡣѬቹៜԾρޑ੃຤،ۓǶ

H10Ǻԋҥ

่ፕǺ੃຤ޣჹႝηα࿞ਏ݀ޑख़ຎำࡋǴ཮ჹᙯ஌ཀᜫౢғ҅ӛቹៜǶ ҁଷ೛࿶җᡍ᛾ၸࡕǴ่݀ࣁᡉ๱ԋҥǴ߄Ңႝηα࿞ਏ݀ຫଯǴჹ੃຤ޣ ޑα࿞ᙯ஌ཀᜫຫԖ҅ӛޑቹៜǶ

΋૓ѐᓓ᡺੃຤೿ࢂຬၸٿঁΓа΢ǴӢԜ྽੃຤ޣ࣮ډԖᑫ፪ǵ܈ϣ৒ᙦ

൤ޑᓓ᡺௢ᙚЎകਔǴߡ཮གྷाעЎകᙯ๏ᒃܻӳ϶ॺޕၰǴऩჹБΨ഻៿೭ৎ ᓓ᡺Ǵ൩ёа΋ଆѐ੃຤ǹϸϐǴऩ੃຤ޣᇡࣁԜα࿞܌஥ٰޑਏ݀ࡐեǴ੃຤

ޣჹܭע೭ጇЎകᙯ஌рѐޑཀᜫΨ཮फ़եǶӢԜ྽੃຤ޣຫख़ຎႝηα࿞ޑਏ

݀ਔǴ൩཮٬ளᙯ஌ޑཀᜫቚуǶ

ಃϖക ่ፕᆶࡌ᝼

ӧҁകύǴಃ΋࿯ஒਥᏵ߻കޑᡍ᛾ϩ݋่݀ǴଞჹΟঁࣴزҞޑǴ௖૸ࣴ

زว౜٠ளр่ፕǶಃΒ࿯߾ஒჹܭᆅ౛ჴ୍य़ගрࣴزଅ᝘ᆶࡌ᝼ǶಃΟ࿯߾

ࢂᇥܴҁࣴزϐज़ڋࣁՖǶӧനࡕಃѤ࿯ஒࡌ᝼҂ٰࣴزว৖ޑБӛǶ

ಃ΋࿯ ࣴزว౜ᆶ่ፕ

΋ǵቹៜႝηα࿞ਏ݀ޑȨૻ৲ϣ৒ȩӢનаϷځख़ा܄

྽੃຤ޣӧ᎙᠐Ԗᜢ୘ࠔ܈୍ܺޑα࿞ૻ৲ਔǴத཮җܭૻ৲ϣ৒ࢌ٤੝܄Ǵ ቹៜډдჹܭૻ৲ޑёௗڙࡋаϷౢғుڅޑӑຝǶ࿶җҁࣴزჴ᛾ว౜Ǵቹៜ

ႝηα࿞ਏ݀ޑȨૻ৲ϣ৒ȩӢનԖǺ

„ ϣ৒ၗૻ܄

„ ຑፕޑຑሽϩଛࠠᄊ

„ α࿞Бӛᆶ௃ᆣϯำࡋ

„ ၗૻᙦ൤ࡋ

аΠ߾൩ૻ৲ϣ৒Ӣન଺ঁձ௖૸Ǻ

1. ϣ৒ၗૻ܄

྽α࿞ޑϣ৒᏾ᡏჹ੃຤ޣԶقࣁԖ੻ǴΨ൩ࢂૈ୼಄ӝ੃຤ޣ྽߻܌ሡ ਔǴ੃຤ޣ཮׳ݙཀα࿞ޑϣ৒ǵӣགྷࡋΨၨଯǴӢԜ஥ٰΑ׳εޑႝηα࿞

ਏ݀Ƕ΋૓Զقӧቶ֋ޑሦୱύǴ྽੃຤ޣᇡࣁቶ֋ޑϣ৒֋ޕځى୼ޑౢࠔ

ၗૻǴЪ٬੃຤ޣᅈཀਔǴᖼວޑՉࣁωԖёૈౢғǴӢԜၗૻ܄ຫଯޑቶ֋Ǵ

ځሽॶޑຑሽΨຫଯǶԶӧα࿞ՉᎍޑᔈҔ΢Ǵ྽੃຤ޣૈ୼வଯၗૻ܄ޑα

࿞ύǴפډќځᅈཀޑၗૻਔǴ൩཮ჹԜα࿞ౢғၨӳޑຑሽǴΨ཮ቚуα࿞

܌௢ᙚޑౢࠔ܈ࢂ୍ܺޑӳགࡋǶ

2. ຑፕޑຑሽϩଛࠠᄊ

྽ႝηα࿞Ўകϣ৒ࣣև౜΋ठ܄ޑຑሽਔǴ੃຤ޣ཮КၨߞҺຑፕϣ৒Ǵ ջჹε౲ࣣ࡭Ԗ࣬ӕᄊࡋޑᒧ᏷߄Ңᇡӕ(໳ಡ܃Ǵ҇ 97)Ƕҗҁࣴزϩ݋่݀

ளޕǴຑፕޑຑሽϩଛࠠᄊჹႝηα࿞ਏ݀ڀԖᡉ๱ޑ҅ӛቹៜǴӵ݀ӧᆛၡ

΢ჹܭࢌৎᓓ᡺ޑຑሽ೿ࢂ΋ठћӳǴ܈ࢂ΋ठᇡࣁόӳޑ၉Ǵ੃຤ޣ཮໼ӛ

࣬ߞຑሽޑϣ৒ǴӢࣁ೭ኬ߄Ңεৎჹ೭ৎᓓ᡺ޑ࣮ݤ΋ठǴߡ཮ᇡӕα࿞ޑ ϣ৒ǶԶ྽α࿞ޑຑሽό΋ठਔǴ੃຤ޣ཮ค܌፾வǴόޕၰবБωࢂ҅ዴޑǴ ӵԜ΋ٰߡ཮٬੃຤ޣؒᒤݤ࣬ߞα࿞ޑϣ৒ǶӢԜऩα࿞೿ඔॊࢌᓓ᡺ޑᓓ ᗺऍښёαਔǴж߄εӭኧΓࣣᇡࣁԜᓓ᡺ගٮޑ१ނӳӞǴ܌аᓓ᡺ޑຑሽ ൩཮΢ϲǴ֎Ї׳ӭ੃຤ޣޑݙཀǶ

3. α࿞Бӛᆶ௃ᆣϯำࡋ

྽α࿞ϩ٦ޣჹܭࢌৎᓓ᡺ޑຑሽࣣࣁ΋ठ(ࣣࣁӳǵᚯ܈ද೯)ਔǴ੃຤

ޣ཮໼ӛ࣬ߞԜϩ٦ޣޑຑፕϣ৒ǴӢࣁ೭ж߄๱ϩ٦ޣԾρჹᓓ᡺ڀԖ΋ۓ ޑߞۺаϷᄊࡋǴό཮ᇸܰڙډቹៜǴӢԜϣ৒ΨڀԖ΋ۓޑ஑཰ϷёߞࡋǶ Զӧ௃ᆣϯำࡋБय़Ǵ྽Ўകޑϣ৒ഋॊၨόύޭǴܴᡉкᅈㄐጜϷ௃ᆣ܄ӷ

౳ਔǴ੃຤ޣ཮ᜤаௗڙԜϩ٦ޣޑα࿞ϣ৒Ǵ΋Бय़ࢂӢࣁ೭ёૈࢂჹЋᓓ

᡺ӧᆛၡ΢วѲόჴૻ৲Ǵᡣ੃຤ޣჹٗৎᓓ᡺ౢғόߞҺགǹќ΋Бय़੃຤

ޣ཮ᇡࣁǴวѲ೭ᜪЎകޑϩ٦ޣޑ஑཰ำࡋၨեǴӢԜၨό཮ௗڙα࿞ϣ

৒Ƕ

4. ၗૻᙦ൤ࡋ

Ўകޑၗૻᙦ൤ࡋΨ཮ჹႝηα࿞ਏ݀ౢғ҅ӛޑቹៜǶЎകޑၗૻᙦ൤

ࡋջࢂࡰϣ৒஥๏᎙᠐ޣޑགڙǴаϷЎകϣ৒ޑӭኬϯำࡋǶ྽੃຤ޣӧ᎙

᠐ֹα࿞ЎകࡕǴག᝺ډ҅य़܈ࢂॄय़ޑ௃ᆣਔǴჹЎകϣ৒ޑӑຝ཮Кύҥ

௃ᆣਔଯǶќ΋Бय़Ǵ྽Ўകϣ৒ӭኬϯำࡋଯǴΨ൩ࢂЎകӷኧၨӭǴԖᆛ ᇞೱ่аϷྣТϩ٦ਔǴ੃຤ޣ཮ၨᜫཀ᎙᠐ЎകǴΨ཮ჹЎകϣ৒ౢғၨଯ ޑᑫ፪Ƕ

Βǵௗԏޣҁي੝܄ჹႝηα࿞ਏ݀ޑቹៜ

ҁࣴزჴ᛾่݀ว౜Ǵӧௗԏޣҁي੝܄྽ύǴȨவ౲໼ӛȩ཮ჹႝηα࿞ਏ

݀ౢғ҅ӛቹៜǴԶȨ஑཰ำࡋȩБय़Ǵᆶҁࣴزଷ೛ႣෳϐБӛ࣬ϸǴΨࢂ཮

ჹႝηα࿞཮Ԗ҅ӛޑቹៜǴаΠஒଞჹٿঁᡂኧ଺Ӛձ௖૸Ƕ

1. ௗԏޣவ౲໼ӛ

྽੃຤ޣޑவ౲໼ӛၨଯਔǴߡ཮৒ܰڙډдΓཀـޑቹៜǴԶׯᡂচҁ ჹᓓ᡺ޑགྷݤǴѐ໩வεӭኧΓޑཀـǶӧᆛၡШࣚύǴ੃຤ޣѝा΋Ѻрᓓ

᡺ޑᜢᗖӷǴ൩཮р౜ኧҞᚳεޑα࿞ၗૻගٮ๏੃຤ޣୖԵǴ΋૓Զق྽੃

຤ޣ࣮ډεӭኧΓࣣ௢ᙚࢌৎᓓ᡺ਔǴ൩཮ჹ၀ᓓ᡺ޑӳགࡋቚуǴ຾Զቚу ځ੃຤ཀᜫǶவ౲໼ӛำࡋଯޑ੃຤ޣǴ཮ၨᜫཀ໩வдΓޑཀـǴѝाԖΓ ᇥᓓ᡺ӳӞǴ൩ᆉ੃຤ޣҁيᇡࣁٗৎᓓ᡺࣮ଆٰද೯ǴΨ཮ׯᡂдЈύޑགྷ ݤǴቚуΑдѐ੃຤ޑཀᜫǴӵԜ΋ٰߡ཮ቚமႝηα࿞ޑਏ݀Ƕ

2. ௗԏޣ஑཰ำࡋ

ҁࣴزႣයௗԏޣ஑཰ำࡋຫଯǴཛྷ൨α࿞ၗૻޑԛኧ࣬ჹٰᖱၨեǴΨ

ၨό৒ܰڙډα࿞ਏ݀ޑቹៜǴӢԜଷ೛஑཰ำࡋଯ཮ჹႝηα࿞ਏ݀ౢғॄ

ӛޑቹៜǶёࢂჴ᛾่݀ว౜Ǵ྽੃຤ޣ஑཰ำࡋଯǴ߾཮ჹႝηα࿞ਏ݀ౢ

ғ҅ӛޑቹៜǶҁࣴزᇡࣁǴӢࣁ೭٤੃຤ޣҁيޑ஑཰ࡋǴ൩ࢂ࿶җ᎙᠐α

࿞ၗૻԶቚуޑǴ Brucks (1985)᏾౛ၸѐࣴزௗԏޣ஑཰ࡋϐၗ਑ǴځύԖ൳ ጇፕЎଷ೛ௗԏޣ஑཰ࡋᆶཛྷ൨ၗૻԛኧԋ҅КǴӢԜдॺӧၗૻޑᇆ໣΢٠ ό཮ၨե஑཰ࡋޑ੃຤ޣեǶ஑཰ำࡋຫଯޑ੃຤ޣǴϸԶ཮ຫݙཀα࿞ޑϣ

৒Ǵ཮࿶җӭ᎙᠐α࿞ၗૻѐቚуԾρޑჹܭᓓ᡺ޑޕ᛽ǴӢԜௗԏޣޑ஑཰

ำࡋǴΨ཮ჹႝηα࿞ਏ݀ౢғ҅ӛޑቹៜਏ݀Ƕ

Οǵႝηα࿞ਏ݀ჹᖼວཀӛаϷα࿞ᙯ஌ཀᜫޑቹៜΚ

ҁࣴزჴ᛾่݀ว౜Ǵႝηα࿞ਏ݀ჹᖼວཀӛаϷα࿞ᙯ஌ཀᜫࣣԖ҅ӛ ޑቹៜਏ݀Ƕ

җܭႝηα࿞εӭኧ೿ࢂҗ΋૓ε౲܌ኗቪӧᆛၡ΢ޑૻ৲Ǵჹ੃຤ޣԶقǴ дॺࢂж߄๱ޑ٠όࢂቷ୘ǴԶࢂႽдيᜐޑᒃܻӳ϶΋૓ޑද೯ΓǴӢԜၨ৒

ܰௗڙႝηα࿞ޑૻ৲ǶҗܭᆛၡޑᑫଆǴ੃຤ޣຫٰຫ৒ܰӧᆛၡ΢ᇆ໣ډԖ ᜢᓓ᡺ޑα࿞ၗૻǴα࿞ޑϣ৒Ψ൩ӢԜ཮ჹ੃຤ޣޑᖼວ،ۓౢғቹៜǶ΋૓

ᇡࣁǴα࿞ޑቹៜਏ݀εܭቶ֋ਏ݀Ǵ٬ள੃຤ޣᇡࣁႝηα࿞ޑख़ा܄ቚуǴ ӢԜΨ཮ᡣѬቹៜԾρޑ੃຤،ۓǶ

ќ΋Бय़Ǵᆛၡޑᑫଆ೷ԋၗૻ໺ኞၨၸѐِೲǴ੃຤ޣѝा΋ᗺΠࡪᗖǴ ൩ૈ୼ஒα࿞ޑૻ৲໺ኞ๏Ծρيᜐޑᒃܻӳ϶Ǵ܈ࢂܫډёаᡣ׳ӭΓ࣮ډޑ ѳѠ΢Ƕ྽੃຤ޣ࣮ډԖᑫ፪ǵ܈ϣ৒ᙦ൤ޑᓓ᡺௢ᙚЎകਔǴߡ཮གྷाעЎക ᙯ๏ᒃܻӳ϶ॺޕၰǹϸϐǴऩ੃຤ޣᇡࣁα࿞ϣ৒ؒԖЇวдޑᑫ፪Ǵ܈ࢂؒ

Ԗ੝ՅϷ੻ೀਔǴα࿞ᙯ஌ޑཀᜫΨ཮फ़եǶӢԜ྽੃຤ޣຫख़ຎႝηα࿞ޑਏ

݀ਔǴ൩཮٬ளᙯ஌ޑཀᜫቚуǶ

ಃΒ࿯ Չᎍཀ఼

җܭεӭኧ੃຤ޣၨ࣬ߞα࿞ૻ৲ޑϣ৒Ǵ໺಍ቶ֋ς࿶คݤӆѺ୏੃຤ޣ ޑЈǴӢԜႝηα࿞ޑख़ा܄ჹҾ཰ٰᇥςВ੻ቚуǶќ΋Бय़ǴᆛၡၲΓΨອ

๱೭ި॥ዊ౦ैँଆǴ೭٤નΓᏧ๱Ծρޑ஑཰ӧᆛၡШࣚኖଆ΋ТϺǴӢࣁ֎

ЇΑ౲ӭ੃຤ޣᢀ࣮дॺޑЎകǴԶ֎ЇΑ೚ӭቷ୘ගٮ၂Ҕǵ၂ӞǴࣗԿࢂௗ

ډቶ֋ᐒ཮ǴӢԜຫٰຫӭΓ׆ఈԾρޑЎക܈೽ပ਱ૈ୼֎Їډ׳ӭΓᢀ࣮Ƕ ჹܭҾ཰аϷགྷाԋࣁཥ΋жၲΓޑ೽ပ࠼ǴҁࣴزஒගраΠࡌ᝼Ƕ

΋ǵα࿞ϣ৒ᔈቚуၗૻ܄аϷӭኬ܄

ҁࣴز่݀ว౜Ǵऩα࿞ޑϣ৒ၗૻ܄ᆶၗૻᙦ൤ࡋޑӭኬ܄ଯǴ੃຤

ޣߡ཮ၨݙཀα࿞ޑϣ৒ǴௗڙࡋΨၨଯǶӢԜჹܭགྷ֎Ї׳ӭΓ᎙᠐ޑα

࿞ϩ٦ޣǴдॺᔈ၀ाӃΑှ੃຤ޣ׆ఈ࣮ډࣗሶኬޑϣ৒ၗૻǴٯӵᓓ᡺

ޑᓓᗺаϷ୍ܺӳόӳǴ܈ࢂᓓ᡺ޑӦ౛Տ࿼ǵᓓᗺޑᜪࠠ฻฻Ǵᔈ၀ஒ೭ ٤੃຤ޣ཮ݙཀޑၗૻ೿ඔॊమཱǴаቚуϣ৒ޑၗૻ܄Ƕќ΋Бय़ǴЎക ϣ৒ޑӭኬ܄Ψ཮ቹៜႝηα࿞ਏ݀ǴЎകύନΑуΕа΢܌ගޑၗૻϐѦǴ ඔॊޑϣ৒ᔈӭЪ၁ಒǴӧϟಏᓓ᡺ਔᔈܫΕᓓ᡺ѦᢀаϷᓓᗺޑྣТ฻კ ТᇶշǴ൩ૈ୼֎Ї੃຤ޣޑݙཀǶаPTTऍ१ހࣁٯǴҗܭBBS΢ࢂคݤ΢

ၩ࣬ТޑǴӢԜதԖ೚ӭα࿞ϩ٦ޣஒԾρޑ೽ပ਱ೱ่ܫӧBBSЎകύǴऩ

ࢂ੃຤ޣགྷा࣮׳၁ಒޑྣТਔ൩ёаᗺ᎙຾ѐǴӵԜ΋ٰٗ٤ؒԖ೽ပ਱

ೱ่ޑЎക൩ѨѐΑ֎ЇΚǴӢԜऩࢂӧBBS΢ǴऩૈуΕ೽ပ਱ޑೱ่Ǵ൩

ૈ୼ቚу੃຤ޣ᎙᠐ޑ୏ΚǴΨቚу೽ပ਱ޑΓ਻Ƕ

ќ΋Бय़Ǵα࿞ϩ٦ޣΨᔈᗉխ٬Ҕၸࡋ௃ᆣϯޑЎӷ௶ॊǴऩࢂ੿ޑ ӧᓓ᡺ύᎁڙډό྽ޑ୍ܺǴΨᔈ٬ҔύޭഋॊޑБԄǴᡣ੃຤ޣమཱޑΑ

ှวғၸำǴԶߚѝࢂㄐጜǶԶჹܭᓓ᡺ޑᄊࡋΨᅰໆόाᇸܰᙯᡂǴᙯᡂ

ਔΨᔈᇥܴ౛җǴωૈ୼ό٬੃຤ޣჹα࿞ϩ٦ޣѨѐߞҺགǶჹҾ཰ԶقǴ α࿞ΨόѨࣁ΋ᅿԖΚޑ࠹໺БԄǴҞ߻ςԖ೚ӭࠔจ܈ࢂᓓ᡺ፎ೽ပ࠼ኗ ቪ၂Ҕ܈၂ӞޑЈளǴӢԜҾ཰ёаा؃೭٤೽ပ࠼ᔈ၀ቪр΢ॊගډޑ൳

ঁख़ᗺǴа֎Їډ׳ӭ੃຤ޣ᎙᠐Ǵᕇڗനεޑਏ੻Ƕ

ΒǵҾ཰ᔈӧᆛઠ΢ࢎ೛୘ࠔ܈୍ܺޑ૸ፕ୔

α࿞ޑቹៜΚமεǴЪ໺ኞೲࡋזೲǴӢԜࡐ৒ܰ൩཮ቹៜౢࠔࠔจ׎

ຝǴ܈ࢂ۫ৎޑᎍ୧ኧໆǶҾ཰ऩӧᆛઠ΢ࢎ೛૸ፕ୔Ǵόѝૈගٮ੃຤ޣ

΋ঁᆶࠔจ଺ೱ่ޑѳѠǴቚу੃຤ޣޑ۸၈ࡋǴҾ཰Ψૈ୼ၨ৒ܰޑᇆ໣

ډԖᜢ੃຤ޣჹౢࠔ܈୍ܺޑཀـǴΨჹ຾΋؁ޑׯ຾Ԗཱུεޑշ੻Ƕќ΋

Бय़ǴऩԖჹҾ཰ޑౢࠔ܈୍ܺԖॄय़ޑཀـਔǴҾ཰ૈ୼ӧಃ΋ਔ໔๏ϒ ӣᔈǴૈ଺നזޑӒᐒೀ౛Ǵаխޕၰॄय़ૻ৲ޑΓຫٰຫӭǴډคݤ௓ڋ ޑӦ؁Ƕ

ಃΟ࿯ ࣴزज़ڋ

ҁࣴزᗨΚ؃ᝄᙣ၁ᅰǴՠ٩ฅڙډѦӧӢનޑቹៜǴԶԖࣴز΢ޑज़ڋǴ аΠ᏾౛ҁࣴزϐࣴزज़ڋǺ

1. ၗ਑ᇆ໣ޑज़ڋ

ҁࣴز٬ҔᆛၡٰวܫୢڔǴЪ༤เޣૈ୼ளډλᘶނǴӢԜε೽ϩᆛ϶

ࢂЬ୏༤เҁୢڔǴჹܭคཀᜫ༤เޣޑၗ਑߾คவளޕǶќ΋Бय़Ǵҗܭᆛ ၡᓎቨज़ڋǴ྽ᆛၡೲࡋϼᄌਔ཮ჹ༤เޣޑЈ௃೷ԋቹៜǴԶ٬ளเᚒ௃ݩ ёૈԖ܌ୃᇤǶ

2. ༤เኬҁޑज़ڋ

ҁࣴزୢڔวܫӦᗺࣁѠεץ፮፮ჴ཰֝Ǵҗܭεӭኧޑᆛ϶ࣁᏢғǴԃ សቫΨୃեǴε೽ϩ໣ύӧ19ډ25ྃϐ໔ǴၨલЮځдԃសቫаϷՉ཰ޑཀـǴ ӢԜӧᔈҔ΢ሡӭуݙཀǶ

3. ख़ፄ༤เޑज़ڋ

җܭҁࣴزวܫӦᗺࣁѠεץ፮፮ჴ཰֝Ǵᆛ϶ёаӕਔᏱԖӭঁIDǴӢ ԜᗨฅҁࣴزςճҔᔠࢗմନख़ፄIDаϷIPٰᑔᒧԖਏୢڔǴՠҗܭᆛၡԖੌ

୏IPޑфૈЪᆛ϶ёаճҔձѠႝတ༤เǴӢԜᗋࢂᜤаٛЗख़ፄ༤ቪޑՉ ࣁǶ

ಃѤ࿯ ҂ٰࣴزБӛ

ਥᏵҁࣴزϐࣴزว౜ᆶ่ፕǴаϷࣴزज़ڋ΢ޑόىǴ૟ගٮаΠ൳ᗺࡌ

᝼଺ࣁ҂ٰࣴزБӛϐୖԵǶ

1. ႝηα࿞ਏ݀Ӣનϐᒧ᏷

ҁࣴز܌ගрቹៜႝηα࿞ਏ݀ޑӢનԖٰྍёߞࡋǵϣ৒ၗૻ܄ǵຑፕ ኧໆᆶϩଛǵ҅ॄय़α࿞Ϸຑፕኧໆǵၗૻᙦ൤ࡋǵௗԏޣவ౲໼ӛᆶ஑཰ำ ࡋǴࡌ᝼ࡕុࣴزёቚуȨ੃຤ޣࢗ၌ၗૻޑԛኧȩǵȨόӕౢࠔᜪձޑቹៜȩ ᆶȨ੃຤ޣੋΕำࡋȩ฻Ǵа؃׳ྗዴޑᑽໆႝηα࿞ਏ݀Ƕ

2. ੃຤ޣᖼວᆶ໺ኞα࿞ޑӃࡕ໩ׇղձ

ҁࣴزଷ೛੃຤ޣჹᓓ᡺ޑ੃຤ᆶ໺ኞα࿞ϣ৒Ǵٿޣ٠ค߻ࡕ໩ׇޑৡ ౦Ǵࡌ᝼ࡕុࣴزёଞჹ੃຤ޣࢂӃ੃຤ӆ໺ኞα࿞ϣ৒ǴᗋࢂӃ໺ኞα࿞ӆ ѐ੃຤ٿБय़ѐ଺ుΕޑ௖૸ǴΑှ੃຤ޣࢂӧؒԖ٣Ӄᡏᡍၸ୘ࠔ܈୍ܺޑ

௃ݩΠǴ൩଺Α໺ኞޑ୏բǴᗋࢂԾρӃ੃຤ᡏᡍၸǴԖΑ٬Ҕ࿶ᡍǴωѐ଺

α࿞ޑණթԜٿޣޑৡձǶ

3. ቚуኬҁޑӭኬ܄

ҁࣴزҗܭࣴزჹຝаϷวܫӦᗺޑज़ڋǴӢԜε೽ϩޑ༤ڔޣࣁᏢғ௼

ဂǴӢԜࡌ᝼ࡕុࣴزૈ୼ቚуځд௼ဂޑࣴزǴӧ᎙᠐ޣङඳ׳ࣁӭኬޑѳ ѠวܫୢڔǴаᔆံҁࣴزϐόىǶ

ୖԵЎ᝘

ύЎ໨Ҟ

1. ԙ੦։ (2004)Ǵ୯λٽูவ౲Չࣁჹ႟१ᖼວ،฼ቹៜϐࣴزǴШཥεᏢᢀ ӀᏢسᅺγፕЎǶ

2. Ԣ܃։ (2005)Ǵα࿞ՉᎍኳԄϐ௖઩܄ࣴزǴ୯ҥᆵ᡼ࣽמεᏢҾ཰ᆅ౛ࣴ

ز܌ᅺγፕЎǶ

3. ԣ჏௵ (2004)Ǵᆛၡα࿞ٰྍёߞࡋჹጕ΢ᖼວཀკϐቹៜɡаጕ΢ܡ፤ᆛ ઠࣁٯǴ୯ҥѠ᡼ࣽמεᏢҾ཰ᆅ౛ࣴز܌ᅺγፕЎǶ

4. ֺᙼྣ (1997)Ǵޗ཮Ꮲ: ϖࠄკਜǶ

5. ׵Ўզ (2002)Ǵᆛၡα࿞ϐቹៜӢનࣴزǴϡඵεᏢᆅ౛ࣴز܌ᅺγፕЎǶ 6. ׵ඁන (2000)Ǵႝηແҹ٬Ҕޣޑᙯ஌ՉࣁࣴزǴ఩ԢεᏢε౲໺ኞᏢࣴز

܌ᅺγፕЎǶ

7. ׵ॕЎ (2001)Ǵიᡏ୏ΚᏢ : ဂᡏ୏Κޑ౛ፕǵჴ୍ᆶࣴز: ਦ߷Ƕ 8. ڬۑᑉ (2004)Ǵႝတύϟ໺ኞჹα࿞ՉࣁޑቹៜǴܿֆεᏢҾ཰ᆅ౛ࣴز܌

ᅺγፕЎǶ

9. ݅હች (2006)Ǵख़ࡋႝηແҹᙯ஌ޣϐΓα಍ी੝፦ᆶғࢲࠠᄊǴᓉەεᏢ ୯ሞҾ཰ᆅ౛ࣴز܌ᅺγፕЎǶ

10. ࢒๭๭ (2006)Ǵᆛၡα࿞ჹ੃຤ޣౢࠔᄊࡋϷᖼວཀᜫቹៜϐࣴزǴ୯ҥύ ξεᏢ໺ኞᆅ౛ࣴز܌ᅺγፕЎǶ

11. ੮లޱ (2002)ǴᆛၡαԸ࣬໺ૻ৲੝܄ϷௗڙޣՉࣁ੝፦ჹᄊࡋ׎ԋϐቹៜǴ ୯ҥᆵ᡼εᏢ୘Ꮲࣴز܌റγፕЎǶ

12. ஭ࡾᑫ (1991)Ǵ஭МЈ౛ᜏڂ (߃ހ): ܿ๮рހޗǶ

13. ഡធѯ (2004)ǴႝηແҹՉᎍϐࣴز:Γॺࣁϙሶ᎙᠐ϷᙯߞǴ୯ҥѠ᡼ࣽמ

εᏢၗૻᆅ౛ࣴز܌ᅺγፕЎǶ

14. ໳ಡ܃ (2007)Ǵႝηα࿞ਏ݀ᆶᆛၡӝᖼՉࣁϐࣴزǴᆵ᡼εᏢ୯ሞҾ཰ࣴ

ز܌ᅺγፕЎǶ

15. ໳ྷ๭ (2002)ǴύՋԄೱᙹᓓ᡺ᕉნឦ܄ჹ੃຤ޣϐቹៜǴШཥεᏢᢀӀࣴ

ز܌ᅺγፕЎǶ

16. ယᝬϘ (2007)ǴᔈҔ௢ᄟёૈ܄౛ፕኳԄ(ELM)ܭ೽ပ਱α࿞Չᎍਏ݀аਓ ၯ೽ပ਱ࣁٯǴ୯ҥᆵч୘཰מೌᏢଣ୘Ꮲࣴز܌ᅺγፕЎǶ

17. ᄪੀғ (1999)Ǵ੃຤ޣՉࣁ: ϖࠄკਜрހԖज़ϦљǶ

18. ቅऍ໦ (2007)Ǵα࿞ૻ৲ჹ੃຤ޣᒧ᏷ੀ୯ᓓ᡺ޑቹៜ—аѠчѱӦ୔ੀ୯ ᓓ᡺ࣁٯǴ୯ҥᆵ᡼ࣽמεᏢҾ཰ᆅ౛ᏢسᅺγፕЎǶ

19. ጰЎᅺ (2003)Ǵॄय़α࿞ჹ੃຤ޣᖼວ،฼ϐቹៜǴεӕεᏢ٣཰࿶ᔼࣴز

܌ᅺγፕЎǶ

20. ጰስД (2005)ǴቹៜႝηແҹჴࡼԋਏӢનϐࣴزǴ୯ҥҬ೯εᏢᆅ౛ࣽᏢ

ࣴز܌ᅺγፕЎǶ

21. ᎄඵᇬ (2008)Ǵᆛၡၗૻཛྷ൨Չࣁᆶᓓ᡺੃຤،฼ϐࣴزǴύ୯ЎϯεᏢғ ࢲᔈҔࣽᏢࣴز܌ᅺγፕЎǶ

22. ᐽ׆᜻ǵ݅Јች (2005)Ǵᆛၡ࿶ᔮᕉნϐᆛઠࠔจ៾੻ᑽໆኳԄ--៝࠼୷ᘵᢀ ᗺǴ

ႝη୘୍ࣴز

, Vol.2(2), p161-180Ƕ

23. ᑵҏॳ (1996)Ǵך୯ᢀӀس಍ว৖ຑ՗ࡰ኱ࡌҥϷځਏ౗ຑ՗ϐࣴزǴύ୯ ЎϯεᏢᢀӀ٣཰ࣴز܌ᅺγፕЎǶ

24. TWNIC (2009)ǴΐΜΖԃࡋѠ᡼ቨᓎᆛၡ٬Ҕރݩፓࢗᄔाϩ݋Ƕ 25. ѭᅟහѠ᡼Ǵhttp://www.acnielsen.com.tw/site/index.shtml

26. Նറљᆛၡα࿞ࣴزύЈǴhttp://www.i-buzz.com.tw/

27. ஭Ҹ⍌ (2009)Ǵ ӄౚᆛၡ٬Ҕޣँઇ 10 ሹ! ύ୯Γኧۚ߷Ǵ http://tw.news.yahoo.com/article/url/d/a/090124/19/1djg7.html

मЎ໨Ҟ

1. Allen, V. L. (1965), “Situational Factors in. Advances in Experimental and Social Psychology”, New York: Academic Press, Vol. 2, p133-175.

2. Anderson, E. W. (1998), “Customer satisfaction and word of mouth.”, J. Service Res., Vol.1, p5-7.

3. Arndt, J. (1967), “Role of product related conversations in the diffusion of a new product.”, Journal of Marketing Research, Vol.4, p291-295.

4. Asch, S. E. (1952), “Effect of Group Pressure upon the Modification and Distortion of Judgments.”, Journal of Marketing Research, Vol.16, p394-400.

5. Bansal, Harvis S. & Peter A. Voyer (2000), “Word-of-Mouth Processes within a Service Purchase Decision Context.”, Journal of Service Research, Vol.3(2), p166-177.

6. Barbara, B., & Robert, M. S. (2001), “Internet forums as influential sources of consumer information.”, Journal of Interactive Marketing, Vol.15(3), p31-40.

7. Bart, J. B., & Vijay, M. (2001), “Unobserved retailer behavior in multimarket data:

Joint spatial dependence in market shares and promotion variables.”, Marketing Science, Vol.20(3), p284-299

8. Berlo, D. K., James B. Lemert and Robert J. Mertz (1969), “Dimensions for evaluating the acceptability of message sources.”, Public Opinion Quarterly, Vol.33, Winter, p563-576.

9. Betsy, D. G., & Suresh, S. (2002), “Adapting to "word of mouse".”, Business Horizons, Vol.45(4), p21-25.

10. Bone, P. F. (1995), “Word-of-mouth effects on short-term and long-term product judgments.”, Journal of Business Research, Vol.32(3), p213-223.

11. Bristor, J. M. (1990), “Enhanced Explanations of Word of Mouth Communications:

The Power of Relationships.”, Research in Consumer Behavior, Vol.4, p51-83.

12. Brucks, M. (1985), “The Effect of Product Class Knowledge on Information Search Behavior.”, Journal of Consumer Research, Vol.1, p1-16.

13. Charles, W. K., & John, O. S. (1970), “Overlap of opinion leadership across consumer product categories.”, Journal of Marketing Research, Vol7(1), p43-50.

14. Craig, C. Samuel and John M. McCann (1978), “Assessing Communication Effects of Energy Conservation.”, Journal of Consumer Research, Vol. 5(2), p82-88.

15. Crisci, Richard and Howard Kassinove (1973), “Effects of Perceived Expertise, Strength of Advice, and Environmental Setting on Parable Compliance.”, The Journal of Social Psychology, Vol.89(2), p245-250.

16. Dichter, E. (1966), “How Word-of-Mouth advertising Works.”, Harvard Business Review, Vol.44, p147-157.

17. Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995), Consumer Behavior (8th ed.), New York: The Dryden Press.

18. Ettenson, Richard and Kathryn Turner (1997), “An exploratory investigation of consumer decision making for selected professional and nonprofessional services.”, The Journal of Services Marketing, Vol.11(2), p91-104

19. File, K. M., Judd, B. B., & Prince, R. A. (1992), “Interactive marketing: The Influence of Participation on Pos.”, The Journal of Services Marketing, Vol.6(4), p5-14.

20. Fisk, R. P., Brown, S. W., & Bitner, M. J. (1993), “Tracking the evolution of the services marketing literature.”, Journal of Retailing, Vol.69(1), p61-103.

21. Flynn, L. R., & Goldsmith, R. E. (1993), “Application of the Personal Involvement Inventory in Marketing.”, Psychology & Marketing, Vol.10, p357-366.

22. Geok Theng, L., & Sophia, N. (2001), “Individual and situational factors

influencing negative word-of-mouth behaviour.”, Canadian Journal of Administrative Sciences, Vol.18(3), p163-178.

23. George, S. D., & Robert, W. P., Jr. (1971), “Stability of appliance brand awareness.”, Journal of Marketing Research, Vol.8(1), p85-89.

24. Godes, D., & Mayzlin, D. (2004), “Using Online Conversations to Study Word-of-Mouth Communication.”, Marketing Science, Vol.23(4), p545-560 25. Gregg Cebrzynski (2005), “Word of mouth's ability to spark sales has marketers

talking.”, Nation's Restaurant News, Vol.39, p15-17.

26. Gremler, D. D., Bitner, M. J., & Evans, K. R. (1994), “The internal service encounter.”, International Journal of Service Industry Management, Vol.5(2), p34-56.

27. Harmon, Robert E. and Coney, Kenneth A (1982), “The Persuasive Effect of Source Credibility in Buy and Lease Situations.”, Journal of marketing Research, Vol.19, p255-260.

28. Harrison-Walker, L. J. (2001), “The measurement of word-of-mouth

communication and an investigation of service quality and customer commitment as potential antecedents.”, Journal of Service Research, Vol.4(1), p60-75.

29. Hennig-Thurau, T., & Walsh, G. (2003), “Electronic word-of-mouth: motives for and consequence of reading customer articulation on the internet.”, International Journal of Electronic Commerce, Vol.8(2), p.51-74.

30. Herr, P. M., Kardes, F. R., & Kim, J. (1991), “Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective.”, Journal of Consumer Research, Vol.17(4), p454-462.

31. Hovland, C. I., & Weiss, W. (1951), “The influence of source credibility of communication effectiveness.”, Public Opinion Quarterly, Vol.15, p635-650.

32. Katz, E., Lazarsfeld, P. F. (1955), Banerjee, A.K., & Li, D. (2000), “Managing word-of-mouth communication: empirical evidence from India.”, International Journal of bank marketing, Vol.18(2), p75-83.

33. Kelman, M. C. (1961), “Processes of Opinion Change.”, Public Opinion Quarterly, Vol. 25, p57-78.

34. Lascu, D. N., & Zinkhan, G. (1999), “Consumer Conformity: Review and Applications for Marketing Theory and Practice.”, Journal of Marketing Theory and Practice, Vol.7, p1-12.

35. Leon G. Schiffman and Leslie L. Kanuk (2000), “Consumer Behavior”, Seventh Ed., Prentice-Hall, Inc.

36. Lin, Tom M Y, Heng-Hui Wu, Chun-Wei Liao, and Tzu-Hsin Liu (2006). “Why are some e-mails forwarded and others not?”, Internet Research, Vol.16(1), p81-93 37. Macinnis, H. (1997). “Consumer Behavior”, Boston, New York: Houghton Mifflin

Company.

38. McGuire, T., Kiesler, S., and Siegel, J. (1987), “Group and computer mediated discussion effects in risk decision making.”, Journal of Personality and Social Psychology, Vol.52(5), p917-930.

39. Money, R. B., M. C. Gilly, and J. L. Graham (1998). “Explorations of National Culture and Word-of Mouth Referral Behavior in the Purchase of Industrial

Services in the United States and Japan.”, Journal of Marketing, Vol.62(4), p76–88.

40. Peterson, R. A. & Maria, C. M. (2003), “Consumer information search behavior and the Internet.”, Psychology & Marketing, Vol.20(2), p99-121.

41. Rezabakhsh, B., Bornemann, D., Hansen, U. & Schrader, U. (2006), “Consumer Power: A Comparison of the Old Economy and the Internet Economy.”, Journal of Consumer Policy, Vol.29(1), p3-36.

42. Richins, M. L. (1983), “Negative Word-of-Mouth by Dissatisfied Customers: A Pilot Study.”, Journal of Marketing Research, Vol.47, p68-78.

43. Richins, M. L., & Root-Shaffer, T (1988). “The Role of Involvement and Opinion Leadership in Consumer Word-of-Mouth: An Implicit Model Made Explicit.”, Advances in Consumer Research, Vol.15, p32-36.

44. Schulman, Gary & Chrysoula Worrall (1970). “Salience Patterns, Source

Credibility and Sleeper Effect.”, Public Opinion Quarterly, Vol.34(3), p371-382.

45. Simpson, Edwin K. and Ruel C. Kahler (1980-1981). “A scale for source

credibility, validated in the selling context.”, The Journal of Personal Selling and Sales Management, Vol.12(Fall/Winter), p17-25.

46. Singh, J. (1990). “Voice, Exit, and Negative Word-of-Mouth Behaviors: An Investigation Across Three Service Categories.”, Journal of the Academy of Marketing Science, Vol. 18(1), p1-15.

47. Stauss, B (2000). “Using New Media for Customer Interaction: A Challenge for Relationship Marketing.”, Relationship Marketing, In T. Hennig-Thurau & U.

Hansen(Eds.) , p.233-253.

48. Sundaram, D. S., Mitra, K., & Webster, C. (1998). “Word-of-mouth

communications: A motivational analysis.”, Advances in Consumer Research, Vol.25, p527-531.

49. Swan, J. E., Bowers, M. R. and Richardson, L. D. (1999). “Customer Trust in the Salesperson: An Integrative Review and Meta-Analysis of the Empirical

Literature.”, Journal of Business Research, Vol. 44(2), p93-107.

50. Thomas, W. G., Talai, O., & Andrew, J. C. (2005). “How e-communities extend the concept of exchange in marketing: An application of the motivation opportunity, ability (MOA) theory.”, Marketing Theory, Vol.5(1), p7-31

51. Westbrook, R. A. (1987). “Product/Consumption-Based Affective Responses and Postpurchase Processes.”, Journal of Marketing Research, Vol.24(3), p258-270 52. Wilkie, W. L. (1994). “Consumer Behavior”, 3rd ed, New York: John Wiley and

Sons Inc.

ߕᒵ ࣴزୢڔ

相關文件