!!ҁࣴزՉȨᜢᗖၯᏨࠔ፦ឦ܄ዴᇡำׇբݤȩǴаዴᇡख़ाࡋଯᆶࠔ፦ᕮ ਏեޑᜢᗖၯᏨࠔ፦ឦ܄ǶԶᜢᗖၯᏨࠔ፦ឦ܄ዴᇡำׇբݤܭΠ၁ಒᇥܴǶ
Ύǵᡍ܄Ӣનϩ!
!!!!ᡍ܄Ӣનϩ)confirmatory factor analysisǹᙁᆀࣁ CFA*ࢂࣴزޣਥᏵ࣬
ᜢፕ܈Ўጓᇙঁ֖Ԗኧঁቫय़ޑໆ߄ǴԜໆ߄ςҗৎਏࡋቩਡ܈ς
Չၸ܄ӢનϩǴໆ߄ቫय़Ϸ܌֖ޑᚒߚதܴዴǴࣴزޣࣁӆዴᇡໆ ߄Ӛቫय़Ϸ܌х֖ޑᚒࢂցӵচӃࣴزޣ܌ႣයޑǴΏ௦Ҕጕ܄่ᄬБำኳ Ԅ೬ᡏ)ӵ LISRELǵAMOS*уаᡍǴаزໆ߄ޑӢન่ᄬࢂցૈᆶܜኬኬ ҁଛǴԜᅿӢનϩǴᆀϐࣁᡍԄӢનϩǶ)ֆܴໜǴ2007*!
ಃѤ!ᜢᗖၯᏨࠔ፦ឦ܄ዴᇡำׇϩ
!!ᜢᗖၯᏨࠔ፦ឦ܄ዴᇡࢂҗՉȨঅ҅ IPAȩำׇ(Deng, 2007)ٰуаֹ
ԋޑǶځύᗦ܄ख़ाࡋᕇڗϐբݤϩࣁΟঁᡯǴӵΠ܌ҢǺ
ᡯǺஒӚၯᏨࠔ፦ឦ܄ԾฅჹኧޑᙯඤǶ
ᡯΒǺۓᕮਏԾฅჹኧکᡏ៝࠼ᅈཀࡋ(OCS)ࣁӭϡ࣬ᜢኳԄϐᡂໆǶ
ᡯΟǺճҔୃ࣬ᜢϩݤٰᕇளӚၯᏨࠔ፦ᆶᡏ៝࠼ᅈཀࡋ໔ϐୃ࣬ᜢ߯
ኧ๊ჹॶǶԶԜୃ࣬ᜢ߯ኧ๊ჹॶ൩ࢂ၀ၯᏨࠔ፦ឦ܄ϐᗦ܄ख़ाࡋǶ
!!অ҅ IPA ำׇхࡴϖঁᡯ(Deng, 2007)Ǻ
ᡯǺԏ៝࠼ჹᕮਏឦ܄ޑޕǴୢڔፓݤӧԜᡯࢂࡐத٬ҔޑǶୢ
ڔҔٰፓᕮਏឦ܄کᡏ៝࠼ᅈཀࡋǶ
ᡯΒǺၸՉԾฅჹኧୃ࣬ᜢޑБݤٰᕇளӚឦ܄ϐᗦ܄ख़ाࡋǶ
ᡯΟǺճҔᗦ܄ख़ाࡋᕴѳ֡ॶکᕮਏឦ܄ᕴѳ֡ॶࣁٿືύЈጕǴჄрр ڀѤБϐΒᆢંତǶ
ᡯѤǺஒ܌Ԗឦ܄ᛤᇙӧΒᆢંତკǶ
ᡯϖǺပӧБ IV(ଯख़ाࡋǵեᕮਏ)ϐၯᏨࠔ፦ឦ܄ߡࢂᜢᗖឦ܄(ӵკ 2)Ƕ
!!ӧ Deng (2007)܌ගঅ҅ IPA ϩύǴځஒၯ࠼ᅈཀࡋឦ܄ϐჴሞགڙॶ
ࣁ X ືǴԶᗦ܄ख़ाࡋࣁ Y ືǶԶܭҁࣴزύǴ߾ࢂஒၯ࠼ᅈཀࡋϐᜢᗖ ឦ܄ᙯࣁၯᏨࠔ፦ϐᜢᗖឦ܄ǴࡺၯᏨࠔ፦ឦ܄ϐჴሞགڙॶ(ࠔ፦ᕮ ਏ)ࣁ X ືǴԶၯᏨࠔ፦ឦ܄ϐᗦ܄ख़ाࡋࣁ Y ືǶ
ಃѤക!ࣴزϩ!
!!!!ӧໆ߄ᆒᙁᆶዴᇡࣴزϩǴբԑӧᆒᙁໆ߄ୢ٠ዴᇡ҅Ԅໆ߄ϐߞ ࡋǵࡌᄬਏࡋǵԏᔙਏࡋ0ձਏࡋǶCronbach’s Alpha!ߞࡋϩǵҞᕴکϩ
ǵϣठ܄ਏݤǵ܄Ӣનϩ)Exploraatory Factor Analysis; EFA*ǵ ᡍԄӢનϩ(CFA)ǵঅ҅ IPA ࣁҁࣴز܌٬ҔϐϩБݤǶᆒᙁໆ߄ϩၸ ำύǴऩໆ߄Һୢ಄ӝΠӈ٣Ǵ߾уаմନǺ!
ǵ ! Ҟ ᕴ ک ϩ Π Ǵ ໆ ߄ Һ ୢ ޑ Ҟ ᕴ ӝ ࣬ ᜢ ߯ ኧ λ ܭ 1/46)Parasuraman et al., 1988*Ƕ!
Βǵ!ϣठ܄ਏϩΠǴໆ߄Һୢཱུᆄಔ T ᔠۓ҂ၲᡉ)p ɩ 0.05*Ƕ!
Οǵ!܄ӢનϩΠǴໆ߄ҺୢޑӢનॄໆၠٿঁаޑԋҽǴЪࣣ
λܭ 0.55(Hair, 1998*Ƕ!
ಃ!ໆ߄߃ዺႣ၂ϩ!
!!!!ҁࣴزϐႣԄୢڔวܫਔ໔ࣁ 2010 ԃ 3 ДԿ 4 ДǴӅीวܫ 60 ϩǴԌନ ӕ༤เ܈ࢂ༤เόֹϐคਏୢڔ 8 ҽǴჴሞԖਏӣԏୢڔࣁ 52 ҽǴӣԏ
ࣁ 87%Ƕ!
!!!!२ӃଞჹႣ၂ӣԏԖਏୢڔ 52 ҽՉ Cronbach’s α ॶߞࡋϩǴዴᇡໆ߄ ߃ዺڀԖଯࡋޑϣठ܄Ƕϩ่݀ᡉҢǴၯᏨࠔ፦ឦ܄ୢ α!ॶࣁ 0.963Ǵ εܭ 0.7 ٠ၲଯߞࡋำࡋ(Nunnally, 1978)Ƕ!
!!!!ௗҁࣴزՉҞᕴکϩᆶཱུᆄಔ T ᔠۓǴᆒᙁໆ߄߃ዺ٠ዴᇡ҅Ԅ ໆ߄Ƕၸϩ่݀วǴ٠คҺՖୢሡाմନǶӢԜ҅Ԅୢڔୢࣁ 26 Ƕ ځϩኧᏵӵ߄ 4Ƕ!
!
!
߄ 4!!
ၯᏨࠔ፦ໆ߄Ⴃ၂ҞᕴکϩᆶཱུᆄಔTᔠۓϐ่݀!
! Ҟᕴکϩ! ϣठ܄ਏ܄!
ᚒဦ! Ҟᕴӝ࣬ᜢ߯ኧ! մନҁҞࡕϐߞࡋ! ཱུᆄಔᔠۓ)p*!
1. 0.590 0.962 0.001
2. 0.394 0.964 0.000
3. 0.764 0.961 0.000
4. 0.619 0.962 0.000
5. 0.803 0.961 0.000
6. 0.808 0.960 0.000
7. 0.828 0.960 0.000
8. 0.836 0.960 0.000
9. 0.610 0.962 0.000
10. 0.378 0.964 0.002
11. 0.569 0.963 0.002
12. 0.596 0.962 0.001
13. 0.631 0.962 0.000
14. 0.747 0.961 0.000
15. 0.841 0.960 0.000
16. 0.729 0.961 0.000
17. 0.733 0.961 0.000
18. 0.810 0.960 0.000
19. 0.821 0.960 0.000
20. 0.666 0.962 0.000
21. 0.427 0.963 0.000
22. 0.690 0.962 0.000
23. 0.578 0.963 0.000
24. 0.836 0.960 0.000
25. 0.820 0.960 0.000
26. 0.800 0.961 0.000
!
!
!
!
ಃΒ!ኬҁ่ᄬϩ!
!!!!ҁࣴزаѠᢀӀЃγམ४ϐၯ࠼ࣁࣴزჹຝǴ҅Ԅୢڔวܫਔ໔ࣁ 2010 ԃ 4 ДԿ 6 ДǴᕴीวܫ 300 ҽୢڔǴനࡕӣԏϐ 285 ҽୢڔǴځύԖਏୢڔ ࣁ 262 ҽǴคਏୢڔࣁ 23 ҽǴԖਏӣԏࣁ 91.9%ǶஒԖਏኬҁϐ୷ҁၗϩ
ӵ߄ 5 ܌ҢǶ!
!!!!ڙ၂ޣύǴаζ܄ۚӭǴࣁ 51.1%ǹت܄ࣁ 48.9%ǶӧԃសБय़Ǵа 30~34
ྃനӭǴ՞ 24.8%ǹځԛࣁ 25~29 ྃ՞ 19.8%Ƕ௲ػำࡋаεᏢۚӭǴ՞ 58.4%Ƕ ୯ᝤаѦᝤၯ࠼ۚӭǴࣁ 61.5%ǹҁ୯ၯ࠼ࣁ 37.8%Ƕၗૻٰྍа۫ۚӭǴ՞
41.2%ǹځԛࣁᆛઠǴ՞ 27.1%Ƕुᖼᆅၰа۫ᘕѠനӭǴࣁ 41.6%ǹ!
ځԛࣁਓՉޗࣁ 27.1%Ƕམ४ԛኧаԛۚӭǴ՞ 43.1%ǹځԛམ४ٿԛ՞ 35.5%Ƕ
! ߄ 5!!
Ԗਏኬҁϐ୷ҁၗϩ!
Ҟ! Γኧ! ԭϩК&! Ҟ! Γኧ! ԭϩК&!
܄!
ձ!
ت! 128 48.9 ୯!
ᝤ!
Ѧᝤ! 161 61.5
ζ! 134 51.1 ҁ୯! 99 37.8
ԃ!
ស!
20 ྃаΠ 2 0.8
ၗ!
ૻ!
ٰ!
ྍ!
۫! 108 41.2 20~24 ྃ 40 15.3 ਓՉޗ! 44 16.8 25~29 ྃ 52 19.8 ᆛઠ! 71 27.1 30~34 ྃ 65 24.8 ਓၯ୍ܺύЈ! 19 7.3 35~39 ྃ 51 19.5 ࠹Ў࠹! 7 2.7 40~49 ྃ 37 14.1 ൔകᚇᇞ! 5 1.9
50~59 ྃ 10 3.8 ځд! 8 3.1
60 ྃа 5 1.9 ӵ!
Ֆ!
ु!
ᖼ!
۫ᘕѠ! 109 41.6
௲!
ػ!
ำ!
ࡋ
୯λаΠ! 4 1.5 ਓՉޗ! 71 27.1
୯)߃*ύ! 10 3.8 ᆛઠ! 63 24
ଯύ)ᙍ*! 49 18.7 ځд! 19 7.3
εᏢ)*! 153 58.4 མ!
४!
ԛ!
ኧ!
ԛ! 113 43.1
ࣴز܌а! 46 17.6 ٿԛ! 93 35.5 Οԛ! 39 14.9 Ѥԛа! 17 6.5
!
ಃΟ!ໆ߄ᆒᙁᆶዴᇡ
!!!!Ԝ໘ࢤჴሞԖਏӣԏୢڔኧӅ 262 ҽǴ٠٩ԜኬҁՉໆ߄ᆒᙁᆶዴᇡբ
ǶҁࣴزаҞᕴکϩǵཱུᆄಔ T ᔠۓǵԄӢનϩݤՉၯᏨࠔ፦
ໆ߄ϐᆒᙁπբǶ!
!
ǵҞᕴکϩᆶཱུᆄಔ T ᔠۓ่݀!
!!!!ଞჹ 262 ҽӣԏԖਏୢڔՉҞᕴکϩᆶཱུᆄಔ T ᔠۓǶၸϩ่
݀วǴ٠คҺՖୢሡाմନǴӵ߄ 6!Ƕ!
! ߄ 6!!
ၯᏨࠔ፦ໆ߄ҞᕴکϩᆶཱུᆄಔTᔠۓϐ่݀!
! Ҟᕴکϩ! ϣठ܄ਏ܄!
ᚒဦ! Ҟᕴӝ࣬ᜢ߯ኧ! մନҁҞࡕϐߞࡋ! ཱུᆄಔᔠۓ)q*!
1. 0.680 0.970 0.000
2. 0.550 0.971 0.000
3. 0.696 0.970 0.000
4. 0.639 0.970 0.000
5. 0.788 0.969 0.000
6. 0.722 0.970 0.000
7. 0.748 0.969 0.000
8. 0.788 0.969 0.000
9. 0.648 0.970 0.000
10. 0.611 0.970 0.000
11. 0.687 0.970 0.000
12. 0.715 0.970 0.000
13. 0.752 0.969 0.000
14. 0.784 0.969 0.000
15. 0.814 0.969 0.000
16. 0.817 0.969 0.000
߄ 6 (ុ)!
18.! 0.773! 0.969! 0.000!
19.! 0.813! 0.969! 0.000!
20.! 0.741! 0.969! 0.000!
21.! 0.660! 0.970! 0.000!
22.! 0.756! 0.969! 0.000!
23.! 0.731! 0.970! 0.000!
24.! 0.821! 0.969! 0.000!
25.! 0.850! 0.969! 0.000!
26.! 0.826! 0.969! 0.000!
!
ΒǵԄӢનϩ่݀!
!!!!ଞჹҞᕴکϩᆶཱུᆄಔ U ᔠۓໆ߄ᆒᙁࡕϐ 26 ᚒୢڔၗǴҁࣴز
ՉԄӢનϩٰᆒᙁໆ߄ᆶዴᇡࡌᄬਏࡋǶၯᏨࠔ፦ᄬय़Ӣનᒧڗၸำ௦ ҔЬԋϩϩݤ(Principle Component Analysis, PCA)Ϸڗځቻॶεܭ 1ǵӢન
ॄໆεܭ 0.5 ޑচ߾Ǵӆаനεᡂ౦ݤ(Varimax)բޔҬᙯືٰӢનϐှញǴ
ڗрӅӕӢનǶ!
!!!!ၯᏨࠔ፦ໆ߄Ӆڗр 3 ঁԋϩǴЪໆ߄ޑܜኬ܄ኧໆ(KMO)ॶࣁ 0.967ǶਥᏵ Kaiser (1974)ᢀᗺǴՉӢનϩϐද೯ޑྗ߾ԿϿӧ 0.6 аǶ Զ Bartlett!ౚᔠۓޑ͞³ॶܭ 5657.874(p = .000 < 0.5*ǴၲᡉНྗǴ߄Ң҆
ဂᡏޑ࣬ᜢંତӸԖӅӕӢનǴӝՉӢનϩǶԜѦǴಕᑈှញᡂ౦ໆࣁ 67.189%Ǵࡺୢڔࡌᄬਏࡋࣁؼӳ(Kaiser, 1974)Ƕၸϩ่݀วǴ٠คҺՖ
ୢሡाմନǶӢનϩ่݀ӵ߄ 7 ܌ҢǶ!
!
!
!
!
!
߄ 7!!
ၯᏨࠔ፦ໆ߄Ӣનϩ!
ᚒဦ! ԋҽ 1! ԋҽ 2! ԋҽ 3! ಕᑈှញᡂ౦ໆ&!
18 0.789
37.701 7 0.774
5 0.726 6 0.722 19 0.675 26 0.674 17 0.674 8 0.665 4 0.660 15 0.654 14 0.644 16 0.636 3 0.626 25 0.619 24 0.593
9 0.751
51.939
21 0.720
1 0.717
20 0.670
22 0.610
23 0.539
2 0.523
10 0.782
67.189
11 0.720
13 0.584
12 0.579
Οǵໆ߄ዴᇡϩ!
!!!!ճҔᡍԄӢનϩݤǵߞࡋϩٰՉໆ߄ϐዴᇡϩǴ၁ಒϩӵΠǶ!
()ਏࡋϩ!
!!!!ҁࣴزਥᏵ࣬ᜢࣴزЎᆶ୷ᘵፕٰीໆ߄ୢ߃ዺǴӕਔၸขᗺ იᡏৎᏢޣϐቩཀـᆶႣ၂܌ᕇཀـǴֹԋୢϣϐঅ҅Ƕࡺໆ߄ڀഢ
ۓำࡋϐϣਏࡋǶќѦǴҁࣴزၮҔ LISREL ೬ᡏՉ่ᄬБำኳԄϩǴ
ֹԋໆ߄ޑᡍԄӢનϩ٠ዴᇡځԏᔙਏࡋ0ձਏࡋǶϩ่݀ӵ 8Ƕᗨฅ
ϩࡰॶ҂಄ӝղᘐॶǴՠᗋࢂပܭёௗڙНྗϐጄൎϣǶ!
߄ 8
ၯᏨࠔ፦ᡍԄӢનϩ่݀! ьБᔠᡍ!
ࡰӜᆀ! ჴሞॶ! ղᘐॶ!
χ² test P =0.0 P > 0.05
ଛࡋࡰ!
GFI 1/92! ?!/:1!
AGFI 1/89! ?!/:1!
ඹж܄ࡰ!
CFI 1/:9! ?!/:6!
CN 235/54! ?!311!
ූৡϩ!
SRMR 1/155! =!1/19!
!
(Β)ߞࡋϩ!
!!!!ҁࣴزၮҔ SPSS ೬ᡏՉ Cronbach’s α ߞࡋϩǴаዴᇡໆ߄ڀԖؼӳ ϐϣठ܄Ƕϩ่݀ӵ߄ 9Ƕ
߄ 9!!
ၯᏨࠔ፦ໆ߄ߞࡋϩ!
ᚒኧໆ! ኬҁኧ! Cronbach’s Alpha!
26 266 0.971
!
!!ၯᏨࠔ፦ໆ߄ᆒᙁᆶዴᇡ่݀ᡉҢǴໆ߄ୢࣁ 26 ᚒǴᡏߞࡋଯࡋؼӳǴ ϣਏࡋคቾǴԏᔙਏࡋ0ձਏࡋҭၲёௗڙНྗǶ!
!!!!ӢԜǴനಖѠᢀӀЃγၯᏨࠔ፦ໆ߄ࣁ 26 ᚒၯᏨࠔ፦ୢᆶ 2 ᚒᡏၯ Ꮸࠔ፦ୢǴջၲԋࣴزҞޑΒǶ!
ಃѤ!ၯᏨࠔ፦ݩϩ!
!!!!ୢڔ௶ॊीϐၗᡉҢǴѠᢀӀЃγϐҞၯ࠼ၯᏨࠔ፦ᡏགڙำ ࡋѳ֡ॶϟܭ 5.97 ~ 6.29 ϐ໔Ǵ߄ҢځၯᏨࠔ፦ᡏགڙϟܭȨัࣁᅈཀȩᆶ Ȩᅈཀȩ໔ǴࡺᗋԖගϲޑѸाǶࣴز่݀ᡉҢȨਓՉޗᔼၮਔ໔ࢂБߡޑȩǵ ȨЃγϣࢂଳృǵዅޑȩǵȨᏤၯؼӳᇟق߄ၲૈΚȩǵȨљᐒᏱԖؼӳޑᎯᎭ
୍ܺȩǵȨૈа៝࠼ճࣁᓬӃԵໆȩᆶȨૈਔਔЬᜢᚶၯ࠼ȩǴࣁҞၯ࠼ག ڙำࡋനଯϐϖឦ܄Ƕ!
! ߄ 10!!
௶ॊी߄!
ၯᏨࠔ፦ᚒ! ঁኧ! നλॶ! നεॶ! ѳ֡ॶ! ྗৡ!
1.ௗଌ୍ܺૈϷਔၲԋǶ 262 2 7 5.97 0.85 2.ྗਔၲԋ܍ᒍޑਓၯՉำǶ 262 2 7 6.13 0.80 3.҅ዴइᒵၯ࠼ϐुᖼၗǶ 262 4 7 6.01 0.81 4.ु౻ϷбීБԄࢂߡճޑǶ 262 3 7 6.14 0.80 5.ਓՉޗᔼၮਔ໔ࢂБߡޑǶ 262 2 7 6.20 0.85 6.ૈِೲᕇள࣬ᜢ୍ܺाǶ 262 3 7 6.02 0.89 7.Ꮴၯཀᔅշၯ࠼Ƕ 262 3 7 6.15 0.83 8.ೀၯ࠼ୢᚒૈΚǶ 262 4 7 6.16 0.79 9.ЃγϣࢂଳృǵዅޑǶ 262 2 7 6.25 0.77 10.ЃγϣྕࡋࢂޑǶ 262 4 7 6.10 0.74 11.Ᏹᆶዅϐሺ߄Ƕ 262 4 7 6.11 0.75 12.ЃγӼӄࢂคቾޑǶ 262 3 7 6.07 0.80 13.Ѓγϣഢᆶ୍ܺૈଛӝǶ 262 3 7 6.18 0.86 14.Ꮴၯؼӳᇟق߄ၲૈΚǶ 262 3 7 6.20 0.81 15.ᏤၯᏱԖೢҺགǶ 262 2 7 6.11 0.95 16.Ꮴၯࢂ϶๓ޑǶ 262 2 7 6.15 0.86 17.ᏤၯؼӳᏤំှᇥૈΚǶ 262 2 7 6.02 1.07 18.ᏤၯᏱԖიᡏ໔ፓکૈΚǶ 262 2 7 6.06 0.97 19.ၯำύǴૈགډӼӄᆶӼЈǶ 262 3 7 6.03 0.96 20.љᐒᏱԖؼӳޑᄊࡋǶ 262 2 7 6.16 0.84
߄ 10 (ុ)!
22.ௗଌ୍ܺՉำ಄ӝךሡǶ! 262! 3! 7! 6.11! 0.83!
23.ਓၯՉำૈ಄ӝךޑሡǶ! 262! 2! 7! 6.06! 0.95!
24.ૈΑှၯ࠼ঁΓϯϐሡǶ! 262! 2! 7! 6.11! 0.82!
25.ૈа៝࠼ճࣁᓬӃԵໆǶ! 262! 2! 7! 6.29! 0.82!
26.ૈਔਔЬᜢᚶၯ࠼Ƕ! 262! 3! 7! 6.23! 0.81!
!
ಃϖ!ᜢᗖၯᏨࠔ፦ឦ܄ϐዴᇡ!
!!ҁࣴز٩ಃΟകಃѤϐᜢᗖၯᏨࠔ፦ឦ܄ϐբݤՉѠᢀӀЃγϐᜢ ᗖၯᏨࠔ፦ឦ܄ዴᇡπբǶ२ӃஒӚၯᏨࠔ፦ឦ܄གڙॶԾฅჹኧᙯඤǴӆ ճҔୃ࣬ᜢϩݤٰᕇளӚၯᏨࠔ፦ឦ܄གڙॶᆶᡏၯᏨࠔ፦གڙॶϐୃ࣬
ᜢ߯ኧ๊ჹ㨭ǴӆஒԜୃ࣬ᜢ߯ኧ๊ჹ㨭ຎࣁ IPA ϩύޑख़ाࡋǶԶӚၯᏨ ࠔ፦ឦ܄གڙॶϐѳ֡ॶຎࣁ IPA ϩύޑᕮਏ߄(߄ 11)ǶќѦǴӚၯᏨࠔ
፦ឦ܄ୃ࣬ᜢ߯ኧ๊ჹॶϐᕴѳ֡ᆶགڙॶϐᕴѳ֡բࣁ IPA ϩંତკ X ື ᆶ Y ືϐύЈጕǶനࡕ IPA ϩંତკӵკ 3 ܌ҢǶ
! ߄ 11!!
ӚၯᏨࠔ፦ឦ܄ϐѳ֡ॶᆶୃ࣬ᜢ߯ኧ! ၯᏨࠔ፦ᚒ!
ѳ֡ኧ! ୃ࣬ᜢ߯ኧ!
๊ჹॶ!
1.ჹၯ࠼܌܍ᒍޑௗଌ୍ܺૈϷਔၲԋǶ 5.97 0.007
2.ૈྗਔၲԋ܌܍ᒍޑਓၯՉำǶ 6.13 0.148
3.ૈ҅ዴइᒵၯ࠼ϐुᖼਓၯ࣬ᜢၗ
(ୖуიӜǵҔߎᚐǵঁΓၗૻǵਸሡ)Ƕ
6.01 0.019
4.ु౻ϷбීБԄࢂߡճޑǶ 6.14 0.061
5.ਓՉޗᔼၮਔ໔ࢂБߡޑǶ 6.2 0.08
6.ၯ࠼ૈِೲᕇளਓၯ࣬ᜢ୍ܺाǶ 6.02 0.024
7.Ꮴၯཀᔅշၯ࠼Ƕ 6.15 0.076
8.࣬ᜢ୍ܺΓڀԖೀၯ࠼ୢᚒϐૈΚǶ 6.16 0.05
9.ЃγϣࢂଳృǵዅޑǶ 6.25 0.004
߄ 11 (ុ)
10.ЃγϣྕࡋࢂޑǶ! 6.1! 0.057!
11.Ᏹᆶዅϐሺ߄Ƕ! 6.11! 0.079!
12.ЃγӼӄࢂคቾޑǶ! 6.07! 0.045!
13.Ѓγϣഢᆶ୍ܺૈଛӝǶ! 6.18! 0.055!
14.Ꮴၯؼӳᇟق߄ၲૈΚǶ! 6.23! 0.028!
15.ᏤၯᏱԖೢҺགǶ! 6.11! 0.033!
16.Ꮴၯࢂ϶๓ޑǶ! 6.15! 0.08!
17.ᏤၯؼӳᏤំှᇥૈΚǶ! 6.02! 0.109!
18.ᏤၯᏱԖიᡏ໔ፓکૈΚǶ! 6.06! 0.022!
19.ၯำύǴૈགډӼӄᆶӼЈǶ! 6.03! 0.076!
20.љᐒᏱԖؼӳޑᄊࡋǶ! 6.2! 0.046!
21.љᐒᏱԖؼӳޑᎯᎭ୍ܺǶ! 6.16! 0.123!
22.ௗଌ୍ܺՉำ಄ӝךሡǶ! 6.24! 0.041!
23.ਓၯՉำૈ಄ӝךޑሡǶ! 6.11! 0.027!
24.ૈΑှၯ࠼ঁΓϯϐሡǶ! 6.06! 0.099!
25.ૈа៝࠼ճࣁᓬӃԵໆǶ! 6.11! 0.33!
26.ૈਔਔЬᜢᚶၯ࠼Ƕ! 6.29! 0.15!
ᕴѳ֡ॶ! 6.125! 0.07188!
ຏ;ቹҽж߄གڙኧॶѳ֡ॶեܭ܈ୃ࣬ᜢ߯ኧ๊ჹॶଯܭѳ֡ॶ!
!
!!!!җკ 3 ᡉҢǴȨ11.Ᏹᆶዅϐሺ߄ǶȩǵȨ17.ᏤၯؼӳᏤំှᇥૈ
ΚǶȩǵȨ19.ၯำύǴૈགډӼӄᆶӼЈǶȩǵȨ24.ૈΑှၯ࠼ঁΓϯϐሡǶȩǵ Ȩ25.ૈа៝࠼ճࣁᓬӃԵໆǶȩǴပܭଯख़ाࡋᆶեགڙࡋޑಃѤБϣǴࡺ
Ԝ 5 ࣁѠᢀӀЃγϐᜢᗖၯᏨࠔ፦ឦ܄Ǵҥջமϯׯ๓Ƕ!
!!ԜѦǴȨ2.ૈྗਔၲԋ܌܍ᒍޑਓၯՉำǶȩǵȨ5.ਓՉޗᔼၮਔ໔ࢂБߡ ޑǶȩǵȨ7.Ꮴၯཀᔅշၯ࠼ǶȩǵȨ16.Ꮴၯࢂ϶๓ޑǶȩǵȨ21.љᐒᏱԖؼӳޑ ᎯᎭ୍ܺǶȩǵȨ26.ૈਔਔЬᜢᚶၯ࠼ǶȩǴပܭଯख़ाࡋᆶଯགڙࡋޑಃБ
ϣǴࣁᓬ༈ߥ)Keep Up the Good Work*Ǵж߄ᆢᝡݾᓬ༈ޑᐒ܌
ӧǴᔈϒаߥǹȨ4.ु౻ϷбීБԄࢂߡճޑǶȩǵȨ8.࣬ᜢ୍ܺΓڀԖೀ
ၯ࠼ୢᚒϐૈΚǶȩǵȨ9.ЃγϣࢂଳృǵዅޑǶȩǵȨ13.Ѓγϣഢᆶ୍ܺૈ
ଛӝǶȩǵȨ14.Ꮴၯؼӳᇟق߄ၲૈΚǶȩǴပܭեख़ाࡋᆶଯགڙࡋޑಃΒБ
ϣǴࣁёૈၸࡋख़ຎ)Possible Overkill*Ǵж߄ёૈΕၸӭၗྍܭ၀٤ၯᏨ ឦ܄Ǵനӳૈख़ཥԵቾၗྍϐϩଛǹȨ1.ჹၯ࠼܌܍ᒍޑௗଌ୍ܺૈϷਔၲ
ԋǶȩǵȨ3.ૈ҅ዴइᒵၯ࠼ϐुᖼਓၯ࣬ᜢၗǶȩǵȨ6.ၯ࠼ૈِೲᕇளਓၯ࣬
ᜢ୍ܺाǶȩǵȨ10.ЃγϣྕࡋࢂޑǶȩǵȨ12.ЃγӼӄࢂคቾޑǶȩǵȨ15.
ᏤၯᏱԖೢҺགǶȩǵȨ18.ᏤၯᏱԖიᡏ໔ፓکૈΚǶȩǵȨ23.ਓၯՉำૈ಄ӝך ޑሡǶȩǴပܭեख़ाࡋᆶեགڙࡋޑಃΟБϣǴࣁեᓬӃׯ๓)Low Priority*Ǵж߄คሡӆΕၸӭոΚᆶၗྍǶ!
!
! კ 3!ѠᢀӀЃγϐख़ाࡋᕮਏϩંତკ!
ಃϖക!่ፕᆶϩ!
!!ҁࣴزаԃϣམ४ѠᢀӀЃγՉਓၯϐၯ࠼ࣁࣴزჹຝǴ٠аܿч فੇ۞ᆶΐҽࣁࣴزጄൎǴၮҔୢڔፓݤՉѠᢀӀЃγਓၯၯᏨࠔ፦ϐ ፓࣴزǴӕਔΨၮҔঅ҅ IPA ዴᇡрᜢᗖၯᏨࠔ፦ឦ܄ǶਥᏵࣴز่݀ᡉҢǴ ѠᢀӀЃγਓၯϐၯᏨࠔ፦ᡏགڙำࡋҞϟܭȨัࣁᅈཀȩᆶȨᅈཀȩ ໔ǴࡺᗋԖගܹޑѸाǶԶനԖਏϐၯᏨࠔ፦ගܹБӛǴ൩ࢂϞၯ࠼
ຎࣁଯࡋख़ाՠᕮਏ߄ό٫ϐࠔ፦ឦ܄ǴΨ൩ࢂҁࣴز܌ዴᇡϐϖᜢᗖၯ Ꮸࠔ፦ឦ܄Ǻǵ࣬ᜢ୍ܺΓᏱᆶዅϐሺ߄ǹΒǵᏤၯᏱԖؼӳޑ
ᏤំှᇥૈΚǹΟǵܭਓၯՉำύǴૈགډӼӄᆶӼЈǹѤǵૈΑှၯ࠼ঁ
Γϯϐሡǹϖǵૈа៝࠼ճࣁᓬӃԵໆǴࢂሡाޣҥջׯ๓மϯޑǶ
!!!!ଞჹॊϖᜢᗖၯᏨࠔ፦ឦ܄Ǵҁࣴزϩձගрځჹᔈׯ๓ࡼࡌǴ аගٮᔼޣӧᔼୖԵǶӧȨ࣬ᜢ୍ܺΓᏱᆶዅϐሺ߄ȩБय़Ǵ ёीڋܺٮ࣬ᜢ୍ܺΓऀ٠ҥܺးሺྗǹӧȨᏤၯᏱԖᏤំ
ှᇥૈΚȩǴᔈᙖҗӧᙍ૽ግБԄуமᏤၯϐᏤំှᇥૈΚǹӧȨܭਓၯՉำύǴ
ૈགډӼӄᆶӼЈȩБय़ǴёቚуՉၡጕᇥܴǵᎯᎭޣᡍϟಏǵЃγًݩ ൔǵӼӄࡼϟಏǴᡣၯ࠼གډӼӄᆶӼЈǹӧȨૈΑှၯ࠼ঁΓϯϐሡȩ Бय़Ǵёவၯ࠼ᒧՉำਔǵਓၯՉำ໒ۈډਓၯՉำ่״ਔǴ୍ܺΓ(ਓՉ ޗΓǵᏤၯǵљᐒ)ᔈᒿਔவुᖼ࣬ᜢၗ܈ࢂಠϺၸำύΑှਓ࠼ၗૻ܈ঁ
ΓሡᆶᅪୢǴٰၲډঁΓϯ୍ܺϐගٮǹӧȨૈа៝࠼ճࣁᓬӃԵໆȩБ य़Ǵаόᖝᒲࣁচ߾Ǵᅰёૈᅈىεϩၯ࠼ሡ٠ઠӧεϩၯ࠼ҥගٮ
୍ܺǶ
!!!!നࡕᜢܭҁࣴزϐଅёϩࣁٿҽуаഋॊǴ२ӃӧᏢೌଅБय़Ǵҁ
ࣴز२ӃଞჹѠᢀӀЃγਓၯՉၯᏨࠔ፦ࣴزǴගрϞѠᢀӀЃγਓ ၯϐၯᏨࠔ፦ݩǶӕਔҭࡌѠᢀӀЃγਓၯၯᏨࠔ፦ໆ߄Ǵٮᔼޣ܈
ᏢޣୖԵ٬ҔǶԶӧჴ୍ଅБय़Ǵҁࣴزዴᇡрϖҥջமϯׯ๓ϐѠ
ᢀӀЃγਓၯᜢᗖၯᏨࠔ፦ឦ܄ǴаගٮѠᢀӀЃγਓၯᔼޣӧமϯၯᏨ ࠔ፦ਔϐୖԵǴԶගϲѠਓၯࠔ፦Ƕ
ୖԵЎ!
ύЎЎ!
1. Цഓऍ(2005 ԃ 6 Д 20 В)ǶѠᢀӀЃγ२ࡋ໒ዋ෫ǶᖄӝВൔǴE8 ހǶ
2. ѠᢀӀЃγ(2010)Ѡᢀ ӀЃγ੮ق ހǶ 2010 ԃ 5 Д 30 В ڗԾ http://www.taiwantourbus.com.tw/lang_zh-tw/guestbook.php?&page=3
3. Ѡ ᢀ Ӏ Ѓ γ (2010) Ѡ ᢀӀ Ѓ γ ੮ ق ހ Ƕ 2010 ԃ 8 Д 2 В ڗ Ծ http://www.taiwantourbus.com.tw/lang_zh-tw/guestbook.php
4. Ҭ೯(2009)ᢀӀ ܘӾሦૐ БਢՉी ฝ Ƕ2010 ԃ 2 Д 21 В ڗԾ http://admin.taiwan.net.tw/auser/b/%E8%A7%80%E5%85%89%E6%8B%94%
E5%B0%96%E9%A0%98%E8%88%AA%E6%96%B9%E6%A1%88%E8%A 1%8C%E5%8B%95%E8%A8%88%E7%95%AB.pdfǶ
5. Ҭ೯ᢀӀֽ(2009)ѠᢀӀЃγπբीฝǶ2010 ԃ 2 Д 21 ВڗԾ http://www.taiwantourbus.com.tw/tour/images/file/e4c9165b3a8ffa030625b69d bd34e27e.doc
6. Ҭ೯ᢀӀֽ(2005 ԃ 07 Дဦ)ǶᢀӀၗૻДൔǴಃ 3 ހǶ 7. Ҭ೯ᢀӀֽ(2008 ԃ 12 Дဦ) ǶᢀӀၗૻДൔǴಃ 2 ހǶ 8. Ҭ೯ᢀӀֽ(2009 ԃ 07 Дဦ) ǶᢀӀၗૻДൔǴಃ 1 ހǶ 9. Ҭ೯ᢀӀֽ(2009 ԃ 08 Дဦ) ǶᢀӀၗૻДൔǴಃ 2 ހǶ 10. Ҭ೯ᢀӀֽ(2009 ԃ 10 Дဦ) ǶᢀӀၗૻДൔǴಃ 2 ހǶ 11. Ҭ೯ᢀӀֽ(2009 ԃ 11 Дဦ) ǶᢀӀၗૻДൔǴಃ 4 ހǶ 12. Ҭ೯ᢀӀֽ(2010 ԃ 01 Дဦ) ǶᢀӀၗૻДൔǴಃ 2 ހǶ 13. Ҭ೯ᢀӀֽ(2010 ԃ 01 Дဦ) ǶᢀӀၗૻДൔǴಃ 4 ހǶ
15. Ԣကѳ)3111*Ƕ௲Ꮲ୍ܺࠔ፦ᑽໆኳԄࡌᄬϷϩϐࣴزǶ٥ϼᆅຑፕǴ 6)2*Ǵ:6.226Ƕ
16. Еᕐ)2006*Ƕሦ໗ӑຝᆅϐКၨࣴزɡаѠᆶВҁϐიᡏးਓ ၯࣁٯǶςрހϐᅺγፕЎǴدҥᇶϘεᏢᓓਓᆅᏢسᅺγǴѠчᑜǶ!
17. ֆܴໜ)2007*ǶSPSS ᏹբᆶᔈҔ-ୢڔीϩჴ୍ǶѠчѱǺϖࠄрހ ޗǶ
18. ֆၮӄ)2001*ǶᕉნᄊࡋᆶၯᏨᡏᡍᜢ߯ϐࣴز─аᆘғᄊਓၯࣁٯǶς рހϐᅺγፕЎǴ୯ҥᡏػεᏢᡏػࣴز܌Ǵਲ༜ᑜǶˤ
19. ֈߏ፥)2005*ǶӦၯ࠼ਓၯᐒǵᅈཀࡋᆶख़ၯཀᜫϐࣴزǶ҂р ހϐᅺγፕЎǴدҥࠄεᏢਓၯ٣ᆅࣴز܌ǴကᑜǶ
20. ܴے(1989)ǶΓᆶҶ໕ǺၯᏨণᏢǶЊѦၯᏨࣴزǴ2(4)Ǵ51-53Ƕ
21. ߙ݊ǵًԋጎ)2009*Ƕၯ࠼ჹӦБቼࢲޑख़ຎำࡋǵᅈཀࡋᆶख़ၯ ཀᜫϐᜢ߯ࣴز─аβࠤਯࣁٯǶၮᆶၯᏨࣴزǴ4 (1)Ǵ49-72Ƕ
22. లӵ)2003*Ƕიᡏးਓၯ୍ܺࠔ፦ໆ߄ϐวᆶᡍǶςрހϐᅺγ ፕЎǴدҥύ୯ЎϯεᏢᢀӀ٣ࣴز܌ǴѠчѱǶ
23. ؇ԋǵጰڼ)2002*ǶՋУᢀӀᝡݾΚϐࣴز---IPA ኳԄϐᔈҔǶಃ
ΒۛᢀӀҶ໕ᄤᓓਓౢ҉ុᔼᏢೌࣴǴ୯ҥଯᓓਓᏢଣǶ
24. ݅Јᜩ)3118*ǶੇѦიᡏးਓၯѦ୍ܺࠔ፦ໆ߄ϐࡌᄬᆶᡍǶ҂р ހϐᅺγፕЎǴدҥύεᏢᔼᆅࣴز܌ǴཥԮѱǶ
25. ኻဃᄪ)2004*ǶᔈҔ܌٩ߕཷۺܭҶ໕ၭᔼᆅϐࣴزǶՉࡹଣၭ
ہΐΜΟԃࡋࣽמࣴزीฝࣴزൔ Ƕ(ൔጓဦǺ93 ၭࣽ-1.6.3-ᇶ-#1(4))Ƕ
26. ݅ਕኾ)2002*ǶၯᏨፂᔐᆶၯ࠼ᡏᡍᜢ߯ϐࣴزǶ҂рހϐᅺγፕЎǴد ҥරࣽמεᏢᕉნπำᆶᆅسǴѠύᑜǶ
27. ݅ਖԀ)1984ȑǶၯᏨޣᒧၯᏨϐࣴزǶѱᆶीฝǴ10Ǵ26-43Ƕ
28. ࣑݅྆)2002*Ƕიᡏਓၯ៝࠼ཀـьࡌᄬϐࣴزǶςрހϐᅺγፕЎǴد ҥύ୯ЎϯεᏢᢀӀ٣Ꮲسࣴز܌ǴѠчѱǶ
29. ߠᒸ)1990*ǶၯᏨၯᏨᐒᆶၯᏨᇡޕ໔ᜢ߯ϐࣴزǶ҂рހϐറγ ፕЎǴ୯ҥѠεᏢ༜᛬ࣴز܌ǴѠчѱǶ
30. ࡼےݥ)2006*ǶၮҔϦدӝբኳԄܭᢀӀࡹϐࣴز-аᢀӀ࠼७ቚी
ฝϐѠᢀӀЃγਢीฝࣁٯǶ҂рހϐᅺγፕЎǴ୯ҥѠεᏢβЕ πำᏢࣴز܌ǴѠчѱǶ
31. ঞमǵचӼ)1996*ǶᅈཀࡋኳԄࡌҥᆶᅈཀࡋᄬय़ዴᇡϐࣴزǶҬε ᆅຑፕǴ16(1)Ǵ55-74Ƕ
32. ᝩ)1996*ˤਓՉፕᆶჴ୍ǴѠчǺඦඵЎϯ٣ިҽԖज़ϦљǶ 33. මᛏጎ)2007*ˤიᡏးਓၯౢࠔޕ॥ᓀኳԄǶ҂рހϐᅺγፕЎǴ୯
ҥଯಃࣽמεᏢՉᎍᆶࢬ೯ᆅ܌ǴଯѱǶ
34. ṅߎ(2007)Ƕሽᆶሦ໗୍ܺߥჹიᡏးਓၯౢࠔຑቹៜϐࣴزǶ
҂рހϐᅺγፕЎǴدҥύ୯ЎϯεᏢᢀӀ٣ࣴز܌ǴѠчѱǶ
35. શ)2000*Ƕ୍ܺࠔ፦ຑኳԄϐКၨࣴزǶύξᆅຑፕǴ8(1)Ǵ105-122Ƕ
36. 㪻ᆡǵഋᎩ⯨)2009*Ƕᆘၯ࠼ჹੌወࢲ୍ܺࠔ፦යఈᆶᅈཀࡋϐࣴ
زǶᆵᡏػၮᆅᏢൔǴ9Ǵ117-134Ƕ
37. ௴ؼ)1987*ǶၯᏨࠔ፦ϐࣴزɡаහ݅ၯࣁٯǶ҂рހϐറγፕЎǴ ୯ҥԋфεᏢࡌᑐπำࣴز܌ǴѠࠄѱǶ
38. ಏᏌǵ݅ذী)1995*ǶSPSS For Windows ीϩǶѠчǺ݊კਜǶ 39. ྦྷ୷)2006*Ƕიᡏးਓၯޣϐᡏᡍǵᅈཀࡋᆶ۸၈ࡋᜢ߯ϐ
ࣴزǶ҂рހϐᅺγፕЎǴدҥරࣽמεᏢππำᆶᆅسǴѠύᑜǶ
40. ҥဂ)2007*ǶܿѠϼᎹሙ୯ৎ॥ඳၯᏨᐒᆶၯᏨᅈཀϐࣴز-௦ख़
ाɡ߄ำࡋϩݤϐᔈҔǶᇻܿᏢൔǴ24)1*Ǵ25-42Ƕ
41. ഋНྍ)1989*ˤၯ࠼ၯᏨሡᆶၯᏨᡏᡍϐࣴزǶЊѦၯᏨࣴز炻1)3*炻 25-51ˤ
42. ഋ҅)2007*Ƕሦ໗ᎶΚሦᏤᆶਓ࠼ϐଓᒿޣਏᔈᜢ߯ϐࣴز-аიᡏး
ਓၯࣁٯǶ҂рހϐᅺγፕЎǴ୯ҥကεᏢҶ໕٣ᆅࣴز܌Ǵက ѱǶ
43. ഋ؊৸ǵ҅ችǵէٵዅ)2008*Ƕҡߐࢲങᓓᅈཀࡋፓࣴزɡख़ाɡ ߄ำࡋϩݤϐᔈҔǶᆅჴ୍ᆶፕࣴزǴ2)2*Ǵ89-104Ƕ
44. ഋࠂةǵֆቆࣿǵЦඵֻ)2004*ǶᔈҔ IPA ӧҶ໕ၭ୍ܺࠔ፦ໆෳϐࣴ
ز─аကၭࣁٯǶᕉნᆶᆅࣴزǴ5)2*Ǵ79-97Ƕ
45. ֮୯ǵᎅ҅۸)2008*Ƕەើ୯ሞูވᔼᆅϐǶၮᆶၯᏨࣴ
زǴ2)3*Ǵ50-64Ƕ
46. ܿࡹǵᅽ)2007*Ƕᆵიᡏਓၯޣ۳εഌӚӦୱਓၯ
ᐒϷཀᜫϐࣴزǶ2007 ੇٿ۞ߎ༺ᢀӀਓၯҬࢬᄤᏢೌࣴǴߎߐǺ ߎߐ୯ৎϦ༜Ƕ
47. ਗ਼)2005*Ƕޣਓၯޕჹ GPT ౢࠔᇡޕሽॶϐቹៜǶςрހᅺγ ፕЎǴدҥύ୯ЎϯεᏢᢀӀҶ໕٣ᆅࣴز܌ǴѠчѱǶ
48. ଏ่(1989)ˤՋࢩণᏢᜏڂǴѠчǺᑣ݅рހޗǶ
49. ற(2005 ԃ 4 Д 21 В)ǶᢀӀЃγၡጕ ᝊາǶ҇ғൔǴB7 ހǶ
50. കǵᆢृ)2006*Ƕၯ࠼ଷғࢲࠠᄊᆶၯᏨࢲୖᆶϐᜢ߯Ƕਓၯ ᆅࣴزǴ6)2*Ǵ203-215Ƕ
51. ཥோ)2005*ˤࠠЬᚒ༜୍ܺࠔ፦Ϸ៝࠼ᅈཀࡋϐࣴز—аѲᎹ
كᒃНЬᚒ༜ࣁٯǶ҂рހϐᅺγፕЎǴدҥࠄεᏢਓၯ٣ᆅᏢ
ࣴز܌ǴကᑜǶ
52. මችǵܴᖃ)3119*Ƕၯ࠼ჹှᇥ୍ܺᜫбሽϐࣴزɡаᅽξނ༜
㵝ٯǶжϯᏢтǴ5)5*Ǵ3:.5:Ƕ!
53. ླྀᙣՉ)2005*ǶΓ፦ǵӑຝᆅౣᒧᆶӑຝᆅౣޕϐࣴزǴ аიᡏးਓၯύሦ໗-იࣁٯǶςрހϐᅺγፕЎǴدҥᇶϘεᏢᆅ
Ꮲࣴز܌ǴѠчѱǶ
54. མ४ѠᢀӀЃγӄѠވ)3115 ԃ 21 Д 9 В*ǶᔮВൔǴD3 ހǶ 55. ጰݒ܃)2004*ˤᆛ।൞ᡏಔӝჹቶਏ݀ϐቹៜ-аიᡏးਓၯՉำౢࠔ
ࣁٯǶ҂рހϐᅺγፕЎǴدҥύ୯ЎϯεᏢᢀӀ٣ࣴز܌ǴѠчѱǶ
56. ዐᛎҎǵླྀדကȐ311:ȑǶϼѳξ୯ৎහ݅ၯԾฅၰҶ໕ਏຑ
ϐࣴزǶ311: ѠᢀӀӆрวᏢೌࣴǴѠчǺሎεᏢǶ!
57. ᐽ☰)2006*Ƕਓၯᐒǵᅈཀࡋᆶख़ၯཀᜫϐࣴز─аྷγიᡏးਓၯ ࣁٯǶ҂рހϐᅺγፕЎǴدҥШཥεᏢᢀӀᏢࣴز܌ǴѠчѱǶ
58. ᖴࡹᒑ)1989*ǶҶ໕ࢲޑፕᆶჴሞǶѠчǺѴྰЎϯрހޗǶ
59. රࡹ)1992*ˤڵӦၯᏨඳᢀᡏᡍຑኳԄϐࣴزǶ҂рހϐᅺγፕЎǴ دҥҘεᏢࡌᑐϷѱीฝࣴز܌ǴѠύѱǶ
60. ᛥང)2009 ԃ 9 Д 25 В*ˤభፋཥуڵǵଭٰՋ٥ᆶѠϐᢀӀਓၯౢˤ
2010 ԃ 5 Д 20 ВڗԾ
iuuq;00qpmjdz/tuqj/psh/ux0fjq0joefy0ufdiepd`qbhf/ktq@hspvq>h13'om>D! 61. ণϘ)2006*Ƕიᡏးਓၯύሦ໗ӑຝᆅਏ݀ϐࣴزǶ҂рހϐᅺγ
ፕЎǴدҥᇶϘεᏢᓓਓᆅᏢسࣴز܌ǴѠчᑜǶ
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ཀ!
24/Ѓγϣഢᆶ܌ගٮ୍ܺૈ࣬ϕଛӝǶ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ!
25/ᏤၯᏱԖؼӳޑᇟق߄ၲૈΚǶ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ!
26/ᏤၯᏱԖೢҺགǶ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ!
27/Ꮴၯࢂ϶๓ޑǶ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ!
28/ᏤၯᏱԖؼӳޑᏤំှᇥૈΚǶ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ!
29/ᏤၯᏱԖიᡏ໔ፓکޑૈΚǶ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ!
2:/ܭਓၯՉำύǴૈགډӼӄᆶӼЈǶ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ!
31/љᐒᏱԖؼӳޑᄊࡋǶ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ!
32/љᐒᏱԖؼӳޑᎯᎭ୍ܺǶ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ!
33/Ѓγௗଌ୍ܺՉำ಄ӝךޑሡǶ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ!
34/ਓၯՉำૈ಄ӝךޑሡǶ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ!
35/ૈΑှၯ࠼ঁΓϯϐሡǶ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ!
36/ૈа៝࠼ճࣁᓬӃԵໆǶ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ!
37/ૈਔਔЬᜢᚶၯ࠼Ƕ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ!
! ! ! ! ! ! ! !
գຑሽԜԛᢀӀЃγਓၯᡏᅈཀࡋࢂ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ! ɍ!
!
ມǵঁΓޗङඳ!
2/ ܄ձǺ!!ɍت!!!ɍζ!
3/ ԃសǺ!!ɍ31 ྃаΠ!!ɍ3135 ྃ!!ɍ363: ྃ!!ɍ4145 ྃ!!ɍ464: ྃ!
!!!!!!!!!!!!ɍ515: ྃ!!ɍ616: ྃ!!ɍ71 ྃа!
4/ ௲ػำࡋǺ! ɍ୯λаΠ!!ɍ୯Ȑ߃ȑύ!!ɍଯύȐᙍȑ!!ɍεᏢ!
!!!!!!!!!!!!!!! ɍࣴز܌Ȑ֖ȑа!
5/ ୯ᝤǺ! ɍѦᝤ!!ɍҁ୯!!
6/ ၗૻٰྍǺ!!ɍ۫ ɍਓՉޗ ɍᆛઠ ɍਓၯ୍ܺύЈ ɍ࠹Ў࠹ ! ɍൔകᚇᇞ ɍځд```````!
7/ ӵՖुᖼǺ!!ɍ۫ᘕᘚ ɍਓՉޗ ɍᆛઠɍځд```````!
8/ མ४ԛኧǺ!!ɍԛ!!ɍΒԛ!!ɍΟԛ!!ɍѤԛа!
!
ߚதགᖴாޑऐЈբเǴᖴᖴǼ
ߕᒵ B!!
҅Ԅୢڔ)मЎހ*!
Dear tour bus tourist烉
We are conducting an academic survey regarding your perception for recreation quality of Taiwanese tour bus tourism. Your comment is highly important to this academic survey research. The survey data will be treated with anonymity and confidentiality. Therefore, please feel ease on the answer of questionnaire. Thank you very much for your assistance.
Graduate School of Business Administration Chung Hua University WEI-JAW DENG, Professor LI-CHEN CHENG, Graduate student The First Part烉Perception of recreation quality Route烉 ____________
After you have enjoyed with tour bus tourism, please circle the number that indicates the level of your perception of each statement
Strongly Neutral Strongly Disagree agree Statement
1 2 3 4 5 6 7
1. Travel agency can provide pick-up and deliver
service on time ɍ ɍ ɍ ɍ ɍ ɍ ɍ
2. Travel agency can provide the tourism route
just like the purchase order had scheduled ɍ ɍ ɍ ɍ ɍ ɍ ɍ 3. Travel agency can keep all the tourist related
records accurately (Route ˣ Fees ˣ Personal informationˣSpecial needs, etc.)
ɍ ɍ ɍ ɍ ɍ ɍ ɍ
4. Travel agency provide convenient ticket
reservation and payment method ɍ ɍ ɍ ɍ ɍ ɍ ɍ
5. Travel agency has convenient opening hours ɍ ɍ ɍ ɍ ɍ ɍ ɍ 6. Tourist can receive prompt service speedily ɍ ɍ ɍ ɍ ɍ ɍ ɍ 7. Tour guide is always willing to help tourist ɍ ɍ ɍ ɍ ɍ ɍ ɍ 8. Travel agency and tour bus service employee
have the ability for handling tourist’s problem ɍ ɍ ɍ ɍ ɍ ɍ ɍ ( NEXT PAGE )
Strongly Neutral Strongly Disagree agree
Statement 1 2 3 4 5 6 7
9. Tour bus is clean and tidy ɍ ɍ ɍ ɍ ɍ ɍ ɍ
10. Temperature in tour bus is comfortable ɍ ɍ ɍ ɍ ɍ ɍ ɍ 11. Appearance of tour bus service employee is
professional and neat ɍ ɍ ɍ ɍ ɍ ɍ ɍ
12. Safety of tour bus is reliable ɍ ɍ ɍ ɍ ɍ ɍ ɍ 13. Equipments and facilities of tour bus can
support with the provided services ɍ ɍ ɍ ɍ ɍ ɍ ɍ 14. Tour guide has a good presentation ability ɍ ɍ ɍ ɍ ɍ ɍ ɍ 15. Tour guide has strong responsibility about
whole tourism service ɍ ɍ ɍ ɍ ɍ ɍ ɍ
16. Tour guide has strong courtesy and
friendliness ɍ ɍ ɍ ɍ ɍ ɍ ɍ
17. Tour guide has a professional ability of
tourism interpretation ɍ ɍ ɍ ɍ ɍ ɍ ɍ
18. Tour guide has an ability of coordination
between groups ɍ ɍ ɍ ɍ ɍ ɍ ɍ
19. You can feel safe and ease during period of
tourism ɍ ɍ ɍ ɍ ɍ ɍ ɍ
20. Tour bus driver has good service attitude ɍ ɍ ɍ ɍ ɍ ɍ ɍ 21. Tour bus driver has good driving skill ɍ ɍ ɍ ɍ ɍ ɍ ɍ 22. The schedule of pick-up and deliver service
fit my requirement ɍ ɍ ɍ ɍ ɍ ɍ ɍ
23.The itinerary of tour bus tourism fit my
requirement ɍ ɍ ɍ ɍ ɍ ɍ ɍ
24. Travel agency and tour guide understand the
individual needs of tourists ɍ ɍ ɍ ɍ ɍ ɍ ɍ
25. Travel agency has the best interests of
tourists at heart ɍ ɍ ɍ ɍ ɍ ɍ ɍ
26. Tour bus service employee pay attention on
tourists ɍ ɍ ɍ ɍ ɍ ɍ ɍ
What is the overall tourist satisfaction level of your tour bus tourism?
ɍ ɍ ɍ ɍ ɍ ɍ ɍ