ǵ੃຤ޣޑሽ਱௵གࡋǵߞҺᆶԾךਏૈჹၠნᆛᖼᖼວཀკڀᡉ

在文檔中 探討跨境網購購買意圖之決定因素 - 政大學術集成 (頁 66-90)

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ಃϖക ࣴز่ፕᆶࡌ᝼

ಃ΋࿯ ࣴز่ፕ

΋ǵ੃຤ޣޑሽ਱௵གࡋǵߞҺᆶԾךਏૈჹၠნᆛᖼᖼວཀკڀᡉ

๱ቹៜ

ҁࣴزว౜ୃӳեሽ୘ࠔޑ੃຤ޣǴ຾ՉၠნᆛᖼϐᖼວཀკҭၨଯǴԜ΋

ว౜ё᛾ჴ੃຤ޣୃӳ೸ၸၠნᆛᖼଓ؃ཇեޑ୘ࠔሽ਱Ƕႝη୘୍ύӵՖࡌҥ ວ፤ᜢ߯ϐ໔ޑߞҺǴҭࢂख़ा᝼ᚒϐ΋Ǵ੃຤ޣߞҺၠნᆛᖼѳѠޑำࡋǴჹ ᖼວཀკڀԖᡉ๱ቹៜǶҗܭၠნᆛᖼࢬำКଆნϣᆛᖼ೯தၨࣁፄᚇǴࣴز่

݀ҭᡉҢ੃຤ޣޑԾךਏૈำࡋჹᖼວཀკҭڀԖᡉ๱ቹៜǶᘜᜪӧວৎӢનύ ޑঁΓബཥ܄Ǵҗܭᚒ໨ϸࢀޑࢂளϩཇଯǴཇჹബཥ٣ނև౜Ԗ܌ߥ੮ޑᄊ ࡋǴӢԜၡ৩߯ኧև౜ॄӛǴᗨ҂ၲᡉ๱НྗǴԜ΋೽ϩکҁࣴزޑႣය࣬಄Ƕ

ΒǵᖼނБߡ܄ᆶ୘ࠔሽ਱ჹၠნᆛᖼᖼວཀკڀᡉ๱ቹៜ

ҁࣴزว౜ᖼނБߡ܄ǵ୘ࠔሽ਱ჹၠნᆛᖼᖼວཀკڀᡉ๱ቹៜǴ௢ፕр

੃຤ޣऩ຾ՉၠნᆛᖼࣁԾρ஥ٰ׳ӳޑᖼނਏ౗Ǵ߾ᖼວཀკཇଯǴќ΋Б य़Ǵऩ੃຤ޣᇡࣁ຾Չၠნᆛᖼࢂᡣ޸຤׳ࣁӊᆉޑҬܰБԄǴ߾ᖼວཀკҭཇ ଯǶᘜᜪࣁ፤ৎӢનޑᆛઠࠔ፦Ϸ୘ࠔёள܄Ǵჹᖼວཀკޑቹៜ҂ၲᡉ๱НྗǴ

ΟǵޗဂӢનჹၠნᆛᖼᖼວཀკคᡉ๱ቹៜ

ҁࣴزύӅᘜયрΟᅿޗဂӢનǺ׎ຝǵೕጄߞۺᆶޗ཮ᇡӕǴԶᔠෳ่݀

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ჹܭু኷ࠠᖼނᏤӛၨଯޑ੃຤ޣǴځჹၠნᆛᖼޑߞҺϷᇟقٰྍ୯ਏᔈ ჹᖼວཀᜫࣣڀԖᡉ๱ቹៜǴԶჹܭख़ຎҞ኱ޑ੃຤ޣ߾คᡉ๱Ǵҁࣴز௢ፕख़ ຎᖼނ኷፪ޑ੃຤ޣǴჹ၀ѳѠᆛઠ஥๏ԾρޑགڙᆶӼӄགǴၨځд੃຤ޣࣁ ଯǴԶҞ኱ࠠᖼނᏤӛϐ੃຤ޣၨόڙԜӢનቹៜځᖼວཀკǶ

ಃΒ࿯ ࣴزཀ఼ᆶଅ᝘

΋ǵᏢೌଅ᝘

ҁࣴز၂კаӭБفࡋᘜયቹៜ੃຤ޣཀკϐӢનǴ٠ஒၸѐᏢޣ܌ගޑᄬ ۺǴܭၠნᆛᖼ௃ნύуаᡍ᛾ǴЪќѦஒѱ൑ፓࢗதـޑୢڔϣ৒຾Չᏹբ ϯǴаᏢೌࣴزБԄуа᛾ჴǴٯӵၗ฼཮Ȑ2013ȑჹၠნᆛᖼ௃׎܌଺ޑፓࢗ

ύǴҁࣴز၂კुۓȨ୘ࠔёள܄ȩϐᄬۺǴКྣ੃຤ޣၠნᆛᖼޑ୏ᐒࢂȨё аڗள୯ϣؒԖޑ୘ࠔȩǶࣴز่݀ᡉҢѠ᡼Ӧ୔੃຤ޣ຾ՉၠნᆛᖼǴեሽǵ ӝ౛ޑ୘ࠔ܄ሽКࢂΜϩܴᡉޑ،ۓӢનǴၠნᆛᖼѳѠޑᖼނБߡ܄ҭࢂΜϩ ख़ाޑӢનǶ

ҁࣴزޑќ΋ଅ᝘ࣁஒᇟقٰྍ୯ਏᔈܭၠნᆛᖼ௃ნǴӧᔠຎፓ࿯ਏ݀

ਔǴ᛾ჴᇟقٰྍ୯ਏᔈჹ੝ۓ੃຤ޣϐၠნᆛᖼཀკڀԖᡉ๱ቹៜǶҞ߻Ǵᇟ قٰྍ୯ਏᔈϐ࣬ᜢࣴزࣗϿǴԶၠნᆛᖼѳѠ܌٬ҔޑᇟقǴࢂҁࣴزΜϩག ᑫ፪ޑӢનϐ΋Ǵࣴز่݀ᘉ৖Αٰྍ୯ਏᔈޑय़ӛǴϷճҔᇟقٰྍ୯ਏᔈ຾

ՉჴቻࣴزǴЪ೸ၸԜ΋ཥޑཷۺǴё຾΋؁ᘉ৖ཥޑႝη୘୍ࣴزሦୱǶ

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Οǵୢڔᚒཀ߄ၲ!

ҁࣴزᗨς೸ၸ஑ৎঅׯҔӷаዴߥϣ৒ਏࡋǴϝว౜Ԗ೽ϩୢڔ༤เޣǴ ᇡࣁ٬ҔӚᅿόӕၠნᆛᖼѳѠགڙᄒฅόӕǴനࡕаѳ֡ӑຝֹԋ༤เǴ܈ࢂ

ᇡࣁᚒҞ௶ॊύȨനத٬ҔޑၠნᆛᖼѳѠȩόѝ΋ঁǶӧ҂ٰࣴزύёૈሡा

੮ཀԜᜪᚒཀ߄ၲ΢ޑပৡǴᙖаၲډ׳ӳޑࣴزࠔ፦Ƕ

ಃѤ࿯ ҂ٰࣴزࡌ᝼

ҁࣴزჹ҂ٰࣴزϐࡌ᝼ӈᖐӵΠǺ

΋ǵᕵೣ܄ࣴز

ҁࣴزᢀჸ༤เޣ٬Ҕၠნᆛᖼޑᓎ౗Ǵว౜ѝ٬Ҕၸ΋ԛၠნᆛᖼޑ༤เ ޣ՞ኬҁޑ14.05%Ǵҗܭѝᖼວၸ΋ԛǴځ҂ٰࢂցӆԛ٬ҔॶளᜢݙǴӢԜ ҁࣴزࡌ᝼ёـ႖΋ࢤਔ໔ࡕჹ࣬ӕޑ༤เޣӆԛ຾ՉፓࢗǴаᢀჸ੃຤ޣӧ΋

ۓਔ໔໔႖ΠޑᡂϯǴа׳ࣁుΕ௖૸ቹៜᖼວཀკӢનϐख़ा܄Ƕ

Βǵౢࠔᜪࠠᆶ୏ᐒ

ҁࣴز໻ஒౢࠔᜪࠠҔܭፓ࿯ਏ݀ᔠෳϐҔǴ҂ుΕ௖૸੃຤ޣᖼວౢࠔޑ

୏ᐒǴҁࣴزࡌ᝼҂ٰёаNelsonȐ1970ȑǵDarby ᆶ KarniȐ1973ȑ٩Ᏽᖼނሽ ॶ܌ϩᜪޑౢࠔᅿᜪǴჹ੃຤ޣ೸ၸၠნᆛᖼ܌ᖼວޑౢࠔᅿᜪ຾Չ׳ࣁుΕޑ

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ጰےᓄȐ2009ȑǴவऍ୯ PayPal ࿶ᡍᆶኻ࿉Ѝб୍ܺࡰзፕך୯ಃΟБЍбܺ

୍ϐ౜ރᆶ҂ٰǴࣽמݤࡓ೸݋ǴಃΒΜ΋ڔǴಃΜයǴ।47-64Ƕ

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ߕ

ߕᒵ΋ ୢڔӄЎ

ாӳǺ

! ! Ԝҽୢڔࣁ୯ҥࡹݯεᏢၗૻᆅ౛Ꮲس܌຾ՉϐࣴزǴҞޑࣁΑှȨቹៜ

੃຤ޣၠნᆛᖼ٬ҔཀკϐӢનȩǴாගٮޑ܌Ԗၗૻ໻բࣁᏢೌࣴز٬ҔǴ

๊όќ଺дҔǶா܌ӣเޑ؂΋ᚒჹךॺٰᇥ೿ߚதख़ाǴལፎऐЈ༤เǴག ᖴாޑᝊ຦ཀـǴལઔ!

يᡏ଼ந! ࿤٣ӵཀ

୯ҥࡹݯεᏢၗૻᆅ౛Ꮲسᅺγ੤

ࡰᏤԴৣǺ׵ԖϘ௲௤

ࣴزғǺ໳᜻⣼

ᇥܴǺ

Ȩၠნᆛᖼȩࢂࡰா຾ՉᆛၡᖼނਔǴ୘ࠔϐࢬӛၠຫ΋ঁ܈а΢ϐ୯ࣚǴջ

୘ࠔଌрϐӦᗺکாԏډ୘ࠔϐӦᗺϩೀόӕ୯ࣚϐϣǶ ༤ቪୢڔਔǴፎਥᏵா٬ҔȨၠნᆛᖼȩϐ࿶ᡍٰ຾ՉբเǺ

୷ҁၗ਑

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ɍ଼நߥ଼ ɍৎႝ ɍႝတ೬ᡏ ɍኧՏϣ৒ ɍځдǺ________________

ಃ΋೽ϩǺၠნᆛᖼᖼວཀკ

7. Ԝ೽ϩགྷΑှா҂ٰࢂցᗋ཮຾ՉၠნᆛᖼǶፎຑ՗ாӕཀ၀௶ॊޑำࡋ

ٰ຾ՉբเǴ1 ߄ҢȨߚதόӕཀȩǴ7 ߄ҢȨߚதӕཀȩǺ

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ŏ Ţ ŵŪŰ ůŢ

ŭġń ũ ŦůŨŤũŪġŖ ůŪ ŷŦ ųŴ Ūŵ ź

! 7-1ǸךѺᆉӆԛ٬ҔၠნᆛᖼѳѠᖼނ

! 7-2Ǹךёૈ཮ӆԛᘤំၠნᆛᖼѳѠ

! 7-3Ǹך҂ٰ཮࿶த٬ҔၠნᆛᖼѳѠᖼނ

! 7-4Ǹך҂ٰ཮ᝩុ٬ҔၠნᆛᖼѳѠᖼނ

ಃΒ೽ϩǺວৎӢન

Ԝ೽ϩགྷΑှாჹܭၠნᆛᖼԜ΋ՉࣁǴаϷா຾ՉᖼނਔޑགྷݤǶ

ፎຑ՗ாӕཀ၀௶ॊޑำࡋٰ຾ՉբเǴ1 ߄ҢȨߚதόӕཀȩǴ7 ߄ҢȨߚத ӕཀȩǺ

8. ᜢܭாᖼނޑୃӳǴፎຑ՗ჹΠӈ௶ॊޑӕཀำࡋǺ

z ຾Չၠნᆛᖼჹךٰᇥࢂඍ৹ޑ࿶ᡍ

z ຾ՉၠნᆛᖼਔǴך೯தѝວ੝ሽύޑ୘ࠔ z ך຾Չၠნᆛᖼ࿶தᖼວၨߡەޑ୘ࠔ

z ྽ךགྷाၠნᆛᖼࢌҹ୘ࠔ܈୍ܺਔǴך׆ఈҥڅ൩ૈວډ z ך഻៿ډೀᘤំၠნᆛᖼ୘ࠔ

z ךததԏ໣ᜢܭၠნᆛᖼ୘ࠔሽ਱ޑၗૻ

z ၠნᆛᖼਔ࿯࣪ਔ໔ჹךٰᇥࢂߚதख़ाޑ z ၠნᆛᖼਔךவ҂གډค፪

z ຾ՉၠნᆛᖼਔǴך࿶தזೲӦֹԋᖼނࢬำ

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ŭġń ũ ŦůŨŤũŪġŖ ůŪ ŷŦ ųŴ Ūŵ ź

9. ᜢܭாჹၠნᆛᖼѳѠޑགྷݤǴፎຑ՗ாჹΠӈ௶ॊޑӕཀำࡋǺ

! 9-1Ǹၠნᆛᖼ୘۫ࢂ၈ჴޑ

! 9-2ǸၠნᆛᖼѳѠૈቬՉ܌ගٮޑߥ᛾

! 9-3ǸၠნᆛᖼѳѠख़ຎ៝࠼ޑ៾੻

! 9-4ǸၠნᆛᖼࢂॶளߞҺޑ

10. ፎຑ՗ாჹΠӈ௶ॊޑӕཀำࡋǺ

! 10-1ǸჹܭௗڙཥޑᖼނБԄӵၠნᆛᖼǴך཮ࡐᙣ཈λЈ

! 10-2ǸǷӧԵቾ٬Ҕၠნᖼނϐ߻ǴךѸ໪Ӄ࣮ډдΓ٬Ҕ

! 10-3Ǹჹܭၠნᖼނਔ࿘ډୢᚒǴך཮ག᝺ڙډࡷᏯ

! 10-4Ǹ຾ՉၠნᖼނਔǴߥ࡭ࡘԵᆶՉࣁޑচബ܄Ǵ཮٬ךགډڈᐟ

11. ᜢܭா຾Չၠნᆛᖼޑ௃׎Ǵፎຑ՗ாჹΠӈ௶ॊޑӕཀำࡋǺ

! 11-1Ǹ຾ՉၠნᖼނਔǴךԖߞЈૈճҔጕ΢ၗྍᕇள࣬ᜢޑၗૻ

! 11-2ǸךԖߞЈૈவၠნᆛᖼѳѠྗዴӦᖼວډךགྷाޑ୘ࠔ

! 11-3ǸךԖߞЈૈᐱԾೀ౛ၠნᆛᖼό໩ճޑୢᚒ

! 11-4ǸךԖߞЈૈ٩ᏵҔЊຑሽٰ൨פॶளߞҺޑၠნᆛᖼѳѠ

! 11-5Ǹջ٬ؒԖдΓӧ਒ڐշǴךΨૈᐱҥֹԋၠნᆛᖼ

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ŭġń ũ ŦůŨŤũŪġŖ ůŪ ŷŦ ųŴ Ūŵ ź

ಃΟ೽ϩǺ፤ৎӢન

Ԝ೽ϩགྷΑှாჹၠნᆛᖼѳѠȐӵǺAmazonǵిᝊᆛ...ȑޑགྷݤǶ

ፎຑ՗ாӕཀ၀௶ॊޑำࡋٰ຾ՉբเǴ1 ߄ҢȨߚதόӕཀȩǴ7 ߄ҢȨߚத ӕཀȩǺ

12. ਥᏵாჹၠნᆛᖼѳѠޑ࣮ݤǴፎຑ՗ாჹΠӈ௶ॊӕཀޑำࡋǺ

! 12-1ǸၠნᆛᖼѳѠගٮ୯ϣؒԖж౛ޑ୘ࠔ

! 12-2ǸၠნᆛᖼѳѠගٮΑ၀୯ᐱԖޑ୘ࠔ

! 12-3ǸၠნᆛᖼѳѠගٮεໆޑ୘ࠔಔӝ

! 12-4ǸၠნᆛᖼѳѠၨϿр౜લ೤ޑރݩ

! 12-5ǸၠნᆛᖼѳѠගٮ҂ම࣮ၸޑཥౢࠔ

13. ਥᏵா຾ՉၠნᆛᖼਔޑགڙǴፎຑ՗ாჹΠӈ௶ॊޑӕཀำࡋǺ

13-1ǸךёаᒿਔᒿӦ຾Չၠნᆛᖼ

13-2Ǹ຾ՉၠნᆛᖼਔǴךёа৒ܰӦКၨӚᅿౢࠔᒧ᏷

13-3ǸךёаࡐߡճӦֹԋၠნᆛᖼ

13-4Ǹ຾ՉၠნᆛᖼਔǴךёа৒ܰӦዴᇡ୘ࠔٮ೤ރᄊ

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ŏ Ţ ŵŪŰ ůŢ

ŭġń ũ ŦůŨŤũŪġŖ ůŪ ŷŦ ųŴ Ūŵ ź

! 14-1-3ǷၠნᆛᖼѳѠૈගٮזೲޑӣᔈ

! 14-1-4ǷၠნᆛᖼѳѠϪඤ।य़ਔࡽԾฅΞёႣෳ

! 14-2-1ǷၠნᆛᖼѳѠගٮΑനཥޑၗૻ

! 14-2-2ǷၠნᆛᖼѳѠගٮΑ҅ዴޑၗૻ

! 14-2-3ǷၠნᆛᖼѳѠගٮΑԖҔޑၗૻ

! 14-2-4ǷၠნᆛᖼѳѠගٮΑֹ᏾ޑၗૻ

! 14-3-1Ƿך࣬ߞၠნᆛᖼѳѠِೲӦගٮ୍ܺ

! 14-3-2Ƿך࣬ߞၠნᆛᖼѳѠᒿਔᜫཀᔅշ៝࠼

! 14-3-3Ƿך࣬ߞၠნᆛᖼѳѠ཮ਥᏵ៝࠼഻ӳٰ௢ᙚ୘ࠔ

! 14-3-4Ƿך࣬ߞၠნᆛᖼѳѠό཮ӢࣁԆ࿛Զ౧۹៝࠼ा؃

15. ਥᏵாჹၠნᆛᖼ୘ࠔޑགྷݤǴፎຑ՗ாჹΠӈ௶ॊޑӕཀำࡋǺ

! 15-1Ƿךၠნᆛᖼٰޑ୘ࠔ܈୍ܺޑࠔ፦ǴᏱԖଯНྗ

! 15-2Ƿჹܭӕኬޑ୘ࠔǴၠნᆛᖼѳѠගٮ࣬ჹߡەޑሽ਱

! 15-3Ƿךၠნᆛᖼٰޑ୘ࠔ܈୍ܺǴࢂࡐӊᆉޑ

! 15-4Ƿၠნᆛᖼ٬ךޑ޸຤׳Ԗሽॶ

ಃѤ೽ҽǺޗဂӢન

Ԝ೽ϩགྷΑှாჹڬᎁᒃܻӳ϶ޑ࣮ݤǶ

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ŏ Ţ ŵŪŰ ůŢ

ŭġń ũ ŦůŨŤũŪġŖ ůŪ ŷŦ ųŴ Ūŵ ź

ᚒҞύ܌ᆀޑȨ܌ឦიᡏȩǴࢂࡰ٬ாགډനԖᘜឦགޑ΋ဂΓǴፎᒧ᏷΋ঁ

നૈж߄ޑიᡏբࣁ٩ᏵٰӣเаΠୢᚒǶ

ፎຑ՗ாӕཀ၀௶ॊޑำࡋٰ຾ՉբเǴ1 ߄ҢȨߚதόӕཀȩǴ7 ߄ҢȨߚத ӕཀȩǺ

16. ፎຑ՗ாჹΠӈ௶ॊޑӕཀำࡋǺ

16-1Ƿ٬ҔၠნᆛᖼǴ཮ቚ຾ךӧიᡏύޑ׎ຝ

! 16-2ǷӢࣁך٬Ҕၠნᆛᖼ܌аӧך܌ឦޑიᡏύǴךࢂКၨڙख़ຎޑ

! 16-3Ƿӧך܌ឦޑიᡏύǴ٬ҔၠნᆛᖼޑΓഢڙᢋҞ

! 16-4Ƿӧך܌ឦޑიᡏύǴ٬ҔၠნᆛᖼࢂӦՏޑຝቻ

17. ፎຑ՗ாჹΠӈ௶ॊޑӕཀำࡋǺ

! 17-1Ƿךޑৎ৥ԋ঩ᇡࣁךᔈ၀ा٬Ҕၠნᆛᖼ

! 17-2Ƿךޑৎ৥ԋ঩ᇡࣁךᔈ၀ा٬Ҕၠნᆛᖼ

! 17-3Ƿךޑܻ϶ᇡࣁךᔈ၀ा٬Ҕၠნᆛᖼ

! 17-4Ƿૈ୼ቹៜךޑΓᇡࣁךᔈ၀ा٬Ҕၠნᆛᖼ

! 17-5Ƿჹךٰᇥࢂख़ाޑΓǴᇡࣁךᔈ၀ा٬Ҕၠნᆛᖼ

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ŏ Ţ ŵŪŰ ůŢ

ŭġń ũ ŦůŨŤũŪġŖ ůŪ ŷŦ ųŴ Ūŵ ź

! 18-3Ƿ٬Ҕၠნᆛᖼ཮ቚ຾ךჹიᡏޑᘜឦག

! 18-4Ƿ٬Ҕၠნᆛᖼᡣך᝺ளԾρࢂဂᡏύԖሽॶޑ΋঩

ಃϖ೽ϩǺᕉნӢન

Ԝ೽ϩགྷΑှாӧၠნᆛᖼਔǴჹݤೕǵᐒڋᆶЎϯޑགྷݤǶ

ፎຑ՗ாӕཀ၀௶ॊޑำࡋٰ຾ՉբเǴ1 ߄ҢȨߚதόӕཀȩǴ7 ߄ҢȨߚத ӕཀȩǺ

19. ፎຑ՗Πӈ௶ॊǴ಄ӝாၠნᆛᖼ٬Ҕ࿶ᡍޑำࡋǺ

! 19-1Ƿך٬ҔၸޑၠნᆛᖼѳѠߥ᛾཮፝ᓭᖼނ܌วғޑߎᒲཞѨ

! 19-2Ƿך٬ҔၸޑၠნᆛᖼѳѠڀԖٛݯທුࡹ฼ϐᖂܴ

! 19-3Ƿך٬ҔၸޑၠნᆛᖼѳѠڀԖӝ౛٬Ҕ੃຤ޣঁΓᆶҬܰၗ਑ϐᖂܴ

! 19-4Ƿך٬ҔၸޑၠნᆛᖼѳѠԖёߞޑуஏמೌǴᡣךགډҬܰࢂӼӄޑ

! 19-5Ƿך٬ҔၸޑၠნᆛᖼѳѠǴගٮޑߥምᖂܴ٬ךԖӼӄག

20. ᜢܭಃΟБЍбس಍Ǵፎຑ՗ாჹΠӈ௶ॊޑӕཀำࡋǺ

! 20-1Ƿךᇡࣁ٬ҔಃΟБЍб຾Չၠნᆛᖼࢂᖃܴޑᒧ᏷

! 20-2Ƿךᇡࣁ٬ҔಃΟБЍб຾ՉၠნᆛᖼࢂзΓඍזޑ

! 20-3ǷךᇡࣁಃΟБЍб٬ၠნᖼނϐߐᘖफ़ե

! 20-4Ƿךᇡࣁ٬ҔಃΟБЍб຾Չၠნᖼނࢂёߞᒘޑ

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ŏ Ţ ŵŪŰ ůŢ

ŭġń ũ ŦůŨŤũŪġŖ ůŪ ŷŦ ųŴ Ūŵ ź

! 20-5Ƿך཮ᒧ᏷ගٮಃΟБЍбޑၠნᆛᖼ୘۫຾Չ੃຤

21. ਥᏵாനத٬ҔޑၠნᖼނѳѠޑȨᇟقȩǴፎຑ՗ாჹΠӈ௶ॊޑӕཀำ ࡋǺ

! 21-1Ƿ٬Ҕ၀ᇟقޑ୯ৎǴΓ҇ᄊࡋπբᇡ੿

! 21-2Ƿ٬Ҕ၀ᇟقޑ୯ৎǴΓ҇දၹࢂ϶๓ޑ

! 21-3Ƿ٬Ҕ၀ᇟقޑ୯ৎǴᏱԖؼӳޕ᛽Нྗ

! 21-4Ƿ٬Ҕ၀ᇟقޑ୯ৎǴᏱԖؼӳࣽממೌ

! 21-5Ƿ٬Ҕ၀ᇟقޑ୯ৎǴڀԖᓬذౢࠔ೛ीૈΚ

! 21-6Ƿ٬Ҕ၀ᇟقޑ୯ৎǴᏱԖؼӳᖂ៉

! 21-7Ƿ٬Ҕ၀ᇟقޑ୯ৎǴ࿶தౢрബཥౢࠔ

! 21-8Ƿ٬Ҕ၀ᇟقޑ୯ৎǴᏱԖӃ຾π᛬Нྗ

ୢڔ่״

ୢڔډԜ่״Ǵགᖴாޑ༤ቪǶ

ऩாᜫཀଛӝ຾ՉࡕុࣴزǴፎ੮Πᖄ๎БԄǴၗ਑໻ٮࡕុଓᙫ٬ҔǴ๊ό ќ଺дҔǺ

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ŭġń ũ ŦůŨŤũŪ Ŗ ůŪ ŷŦ ųŴ Ūŵ ź

ߕ

ߕᒵΒ Ӛᄬۺ࣬ᜢ߯ኧંତᆶѳ֡ᡂ౦๧ڗໆϐ୔ձਏࡋϩ݋߄

ŏ Ţ Ţ Ţ Ţ Ţ Ţ Ţ ŵ ŵ ŵ ŵ ŵ ŵ Ū Ū Ū Ū Ū Ū Ű Ű Ű Ű Ű Ű Ű Ű ů ů ů ů ů ů ů ů ů ů ů ů Ţ Ţ Ţ Ţ Ţ

ŭ ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ń ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ ů ů Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ũ Ť Ť Ť Ť Ť Ť ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ ũ Ū Ū Ū Ū Ū Ū Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ Ŗ ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů ů Ū Ū Ū Ū Ū Ū Ū Ū Ū Ū Ū Ū Ū Ū Ū Ū Ū Ū Ū ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ ŷ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ Ŧ ų ų ų ų ų ų Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ŵ Ū Ū Ū Ū Ū Ū Ū ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ŵ ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź ź

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ŭġń ũ ŦůŨŤũŪġŖ ůŪ ŷŦ ųŴ Ūŵ ź

在文檔中 探討跨境網購購買意圖之決定因素 - 政大學術集成 (頁 66-90)