二、英文部分

楊志弘、關尚仁、莫季雍（民85）。「台灣省有線電視閱聽人行為基本調查」。台中：台灣省新聞處委託研究。

電視文化研究委員會（民86）。「民眾對有線電視暨收視權益的看法」電話調查。

劉幼琍（民83）。「有線電視經營管理與頻道規劃策略」。台北：正中書局。

劉幼琍、林美惠（民85）。「台灣民眾收看大陸衛星電視節目行為之研究」，廣播與電視，第2卷第3期，頁1-33。

劉幼琍（民86）。「多頻道電視與觀眾：九○年代的電視媒體與閱聽人收視行為研究」。台北：時英出版社。

潘家慶、王石番、謝瀛春、鄭自隆（民84）。「台灣地區民眾傳播行為研究」，國科會專題報告。

鍾起惠（民85）。「多頻道環境觀眾頻道收視與節目類型偏好之研究」，第三屆廣電學術與實務研討會。台北：政大公企中心。

鍾起惠（民86）。「多頻道收視篇」，彭芸與鍾起惠編著，有線電視與觀眾。台北：廣電基金。

Atkin, David J. (1992). “A Profile of Cable Subscribership: The Role of Audience Satisfaction Variables.” Telematics and Informatics, 9(1), pp. 53-60.

Baldwin, Thomas F. & D. S. McVoy (1988). Cable Communication.2^nd ed. New Jersey:

Prentice Hall.

Barnes, J. G. & Glynn, W. J. (1993). “The Customer Wants Service: Why Technology is no Longer Enough.” Journal of Marketing Management. 9, pp. 43-53.

Becker, Lee B., Sharon Dunwoody & Sheizaf Rafaeli (1983). “Cable’s Impact on Use of Other News Media.” Journal of Broadcasting, 27(2), pp. 127-140.

Burgoon, J. K. & M. Burgoon (1980). “Predictors of Newspaper Readership.” Journalism

Quarterly, 57, pp. 589-596.

Churchill, G. A., Jr., & Surprenant C. (1982). “An Investigation Into the Determinants of Customer Satisfaction.” Journal of Marketing Research, 19, pp. 491-504.

Collins, Janay, Joey Reagan & John D. Abel (1983). “Predicting Cable Subscribership:

Local Factors.” Journal of Broadcasting, 27(2), pp.177-183.

CTSC (1996). Cable Television Customer Service Standards. Web Available:

[ http://www.ctsc.ca/English/Frame_Contents_e/Customer_service_std_e.htm].

Ducey, R., D. Krugman & D. Eckrich (1983). “Predicting Market Segments in the Cable Industry: The Basic and Pay Subscribers.” Journal of Broadcasting, 27(2), pp. 155-161.

FCC (1997). Fact Sheet on ”Customer Service Standards”. Web Available:

[ http://www.fcc.gov/csb/facts/svcstdcs.html].

Greenberg, Bradley S., Sherri Sipes, & D. D’Alessio (1988). “Cable and Noncable Viewing Style Comparisons.” in C. Heeter & B. S. Greenberg, eds. Cableviewing, pp. 207-205.

Hampel, D. J. (1977). “Customer Satisfaction with The Home Buying Process:

Conceptualization and Measurement.” The Conceptualization of Consumer Satisfaction and Dissatisfaction. H. Keith Hunt ed., Cambridge, Marketing Science Institute.

Hawkins, Robert P., Nancy Reynolds, & Suzanne Pingree (1991). “In Search of Television Viewing Styles.” Journal of Broadcasting & Electronic Media, 35(3), pp. 375-383.

Howard, J. A. & J. N. Sheth (1969). The Theory of Buyer Behavior. New York: John Willey & Sons.

Krugman, D. M. & D. Eckrich (1982). “Differences Between Cable and Pay-Cable Audiences.” Journal of Advertising Research, 22(4), pp. 23-29.

Krugman, D. M. (1985). “Evaluating the Audience of the New Media.” Journal of Advertising, 14(4), pp. 21-27.

LaRose, Robert & David Atkin (1998a). “Understanding Cable Subscribership as Telecommunications Bahavior.” Telematics and Informatics, 5(4), pp. 377-388.

───(1998b). “Satisfaction, Demographic, and Media Environment Predictors of Cable Subscription.” Journal of Broadcasting & Electronic Media, 32(4), pp. 403-413.

Metzger, Gale D. (1983). “Cable Television Audiences.” Journal of Advertising Research, 23(4), pp. 41-47.

Miller, J. A. (1977). “Studying Satisfaction, Modifying Models, Eliciting Expectation,

Posing Problems and Marketing Meaningful Measurements.” in H. K. Hunt (ed.), Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction.

Cambridge, MA: Marketing Science Institute.

Palmgreen, P. & J. D., RayburnⅡ (1985). “A Comparison of Gratification Models of Media Satisfaction.” Communication Monographs. 52, pp.334-346.

Pffaf, M. (1977). “The Index of Consumer Satisfaction Measurement Problem and Opportunity.” The Conceptualization of Consumer Satisfaction and Dissatisfaction, H. Keith Hunt ed., Cambridge, MA: Marketing Science Institute.

Randy, J. (1995). “Exploring the Determinants of Cable Television Subscriber Satisfaction.” Journal of Broadcasting and Electronic Media. 39, pp.262-274.

Rothe, James T., Michael G. Harvey, and George C. Michael (1983). “The Impact of Cable Television on Subscriber and Nonsubscriber.” Journal of Advertising Research, 23(4), pp. 15-23.

Sparkes, Vernone M. (1983).“Public Perception of and Reaction to Multichannel Cable Television Service.” Journal of Broadcasting, 27(2), pp. 163-175.

Webster, J., & D. Agostino (1982). “Cable and Pay Cable Subscribers’ Viewing of Public Television Stations.” Report of the Broadcast Research Center. Ohio: Athens.

Webster, J. (1983). “The Impact of Cable and Pay Cable Television on Local Station Audiences.” Report for the Nation Association of Broadcasters. Washington. D. C.

Webster, James G. (1989). “Television Audience Behavior: Patterns of Exposure in the New Media Environment.” In J. L. Salvaggio & J. Bryant, eds. Media Use in the Information Age: Emerging Patterns of Adoption and Consumer Use.

註：本文取材自台灣有線視訊寬頻網路發展協進會委託之「台灣有線電視訂戶滿意度之調查」報告，研究助理為李宗嶽與張淑瑩。

附表 1：有線電視滿意度指標之比較⑴

在文檔中 2000年台灣有線電視訂戶滿意度之調查分析 (頁 29-33)