本研究仍有一些構面的常態分配情形未臻理想，如客戶交易後可收到贈品或回饋 (財務連結 構面)、我會主動預測客戶需求，以提供個別化產品或服務 (結構連結構面)、我願意與該客戶維 持良好交換關係 (承諾構面) 等三變數未能通過Lillefors檢定，在進行結構方程式模型分析之 前，仍須先行刪除此三題測量變數，才得以進行後續資料分析。本研究之關係連結採用Berry and Parasuraman (1991)，但Liljander and Strandvik (1995) 曾提出各種其他的連結 (如地理的、心理的 與專業知識等)，Zeithaml and Bitner (2000) 則除了本文的三種連結外，加上顧客化連結，因此未 來應可加入更多連結納入研究模型。至於是否有影響關係連結的前置因素，則可就研究範圍，以 其他理論 (如交易成本理論與代理理論) 導出相關因素(如資產專屬性、環境不確定性；而影響關 係品質的因素，可加入銷售人員特質與銷售行為 (調適銷售)。此外，關係連結與關係品質的關 係亦有可能受到兩造關係發展的不同階段之干擾 (Dwyer et al., 1987; Jap and Ganesan, 2000; Jap, 2001)，亦是值得探討的主題，但關係發展階段如何界定與衡量則是高難度挑戰。另外，本研究 採取同一受訪者回答所有問題，可能有同源偏差問題 (common method variance)，然而本研究將 結果變數置於問卷最後，大部分皆以態度及行為面作為衡量，藉以降低此種偏差 (Podsakoff and Organ, 1986)。若將研究設計改為實驗設計方式，或採用多特質多方法 (Multitrait-Multimethod) 的研究設計可徹底解決自陳式問答造成誤差。後續研究者可採用大量的樣本資料蒐集與縱貫式研 究，並以計量方法與不同時點的問卷施測，可克服自陳式問答所造成誤差。
在調查對象選取階段，本研究受訪對象僅限於銷售人員，未來可採用銷售人員與其主管以及 零售店對銷售人員觀點的對隅分析，或其他直接面對末端消費者之相關研究以進行相互比較，將 有助於行銷通路的管理與研究。企業的夥伴關係是長期、動態的，因此，建議後續研究者可採用 個案分析或加上長期縱貫面研究 (如Emmelhaize and Kavan, 1999)，檢視關係連結、關係品質等 動態關係，對行銷通路管理的理論與實務將有更大助益。
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