經由本研究，可對網路行銷之達成、廣告效果的產生有進一步瞭解。也可對遊戲的設計注入 管理與行銷的理念。然而本研究有些限制：(1)在遊戲設計方面，對聲光影像的多媒體使用、劇 情與產品、品牌故事的結合並不細膩。電玩遊戲設計本身即為藝術的專業長才 (Laird, 2002)，未 來研究可考量不同的細部設計所造成的差異。另外，(2)實驗本身的真實性本身受限制，也較無 法得知實驗參與者真正的反應，未來研究可再補強 (如：列印可使用的折價卷)。此外，有關受 測者在電玩遊戲中的置入行銷效果的心理模式如何成形與發展，有待更深一層地研究。
ણ҂͛ᚥ!
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