一、中文部分
《東森新聞網「網路追追追」》（2002）。（http://www.ettoday.com.）。
張峻榮（2002）。《擔保可信度、保證明確度對產品保證效用與購買意願之影響：
考慮產品類別級產品知識之干擾效果》，國立政治大學企業管理研究所碩士 論文。
二、英文部分
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附表一：實驗一之分組情形
訊息傳播來源 訊息類型 品牌認同度低 品牌認同度高
正面 組別 1 組別 2
公共報導
負面 組別（3、5） 組別（4、6）
正面 組別 7 組別 8
電子郵件
轉寄謠言 負面 組別（9、11） 組別（10、12）
註：括號表示將兩組合併視為同一分組類型來進行實驗 附表二：實驗二之分組情形
訊息傳播來源 企業回應策略 品牌認同度低 品牌認同度高
反駁 組別 3 組別 4
公共報導
論據區隔力不足 組別 5 組別 6
反駁 組別 9 組別 10
電子郵件
轉寄謠言 論據區隔力不足 組別 11 組別 12
附表三：各實驗組問卷回收情形
組別 發出問卷數 有效問卷數 有效回收率
1 43 41 95.3%
2 27 25 92.5%
3 35 34 97.0%
4 35 35 100.0%
5 40 39 97.5%
6 30 25 83.3%
7 31 28 90.0%
8 39 38 97.4%
9 38 33 86.8%
10 32 31 96.8%
11 36 33 91.6%
12 34 32 94.1%
總和 420 394 93.8%
附表四：訊息可信度之操弄檢定（對應於不同訊息媒體來源與類型）
因素 自由度 均方和 P 值
訊息媒體來源 1 17.173 0.000
訊息類型 1 1.153 0.170
訊息媒體來源*訊息類型 1 1.353 0.137
資料來源：本研究整理
附表五：訊息可信度之操弄檢定（對應於不同企業回應方式）
因素 自由度 均方和 P 值
企業回應方式 1 1.593 0.123
資料來源：本研究整理
附表六：訊息有利∕不利程度之操弄檢定（對應於不同訊息媒體與類型）
因素 自由度 均方和 P 值
訊息媒體來源 1 1.203 0.192
訊息類型 1 268.065 0.000
訊息媒體來源*訊息類型 1 2.561 0.057
資料來源：本研究整理