一、中文部分
吳昭怡（2003）。〈給產品說個故事〉，《天下雜誌》，286：160-162。
郭美懿（2005）。〈行銷，就是說個好故事〉，《Career 就業情報》，351：92-95。
劉典嚴（2002）。〈故事行銷〉，《突破雜誌》，206：92-93。
Denning, S. ([2004] 2005).《說故事的領導：引發行動、分享知識、創造未來的終極 領導學（Squirrel Inc.: A fable of leadership through storytelling）》（高子梅 譯）。台北：臉譜出版。
Goding, S. ([2002] 2003).《紫牛：讓產品自己說一個故事（Purple cow: Transform your business by being remarkable）》（梁曙娟譯）。台北：商智文化。
Goding, S. ([2005] 2005).《行銷人是大騙子！（All marketers are liars: Telling authentic stories in a low-trust world）》（張美惠譯）。台北：商智文化。
Loebbert, M. ([2003] 2005).《故事，讓願景鮮活：最有魅力的領導方式（Story management: Der narrative ansatz fur management und beratung）》（吳信如 譯）。台北：商周出版。
Mark, M., & Pearson, C. S. ([2001] 2002).《很久很久以前：以神話原型打造深植人心 的品牌（The hero and the outlaw: Building extraordinary brands through the power of archetypes）》（許晉福、戴至中、袁世珮譯）。台北：麥格羅．
希爾。
Simmons, A. ([2001] 2004).《說故事的力量：激勵、影響與說服的最佳工具（The story factor: Inspiration, influence and persuasion through the art of storytelling）》（陳智文譯）。台北：臉譜出版。
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