林照真（2005.7）。〈置入性行銷中，新聞與廣告的楚河漢界〉，「2005 中華傳播 學會研討會」座談會。台北，台灣大學。
陳志平（2003.04.08）。〈台視民視包最多，「頭家來開講」十五萬委製 吳念真
「可愛陌生人」獲七百八十萬補助〉，《中時晚報》，第4 版。
陳炳宏（2005）。〈探討廣告商介入電視新聞產製之新聞廣告化現象〉，《中華傳 播研究》，8，209-246。
彭賢恩、張郁敏（2008）。〈政治置入性新聞對新聞可信度的影響〉，《新聞學研 究》，95，55-110。
羅文輝、劉惠苓（2006）。〈置入性行銷對新聞記者的影響〉，《新聞學研究》，
89，81-124。
羅如蘭（2003.12.04）。〈電視新聞談話節目，政府扮演影舞者〉，《中國時 報》，第6 版。
蔡樹培（2005）。〈電視新聞性置入性行銷：行銷視野之探討〉，《中華傳播學 刊》，8，3-15。
蘇蘅、陳炳宏、張卿卿、陳憶寧（2008）。《我國廣播電視廣告規範政策研析》。
（國家通訊傳播委員會委託研究期末報告）。台北：政治大學。
蘇蘅、王泰俐（2007）。《電視新興現象及其社會影響--電視新聞商業置入訊息的 接收與影響》。（國科會專題研究計畫成果報告，NSC 95-2412-H-004-018-KGS）。台北：政治大學新聞系。
許敏溶、陳尹宗、牛配葳（2009.02.05）。《衛廣法修正草案規範新聞節目，增列 名嘴條款》，《自由時報》，第1 版。
Babin, L. A. & Sheri, T. C. (1996), Viewers’ recognition of brands place within a film.
International Journal of Advertising, 15(2), 140-151.
BBC Editorial Guidelines (2007). 上網日期：2007 年 7 月 11 日，取自 http://www.
bbc.co.uk/guidelines/editorialguidelines/edguide/editorial/productplacemen.shtml Balasubramanian, S. K. (1994). Beyond advertising and publicity: Hybrid messages and
public policy issues. Journal of Advertising, 13(4), 29-46.
Balasubramanian, S. K., Karrh, J. A. & Patwardhan, H. (2006). Audience response to production placements: An integrated framework and future research agenda,
Journal of Advertising, 35(3), 115-141.
Bhatnagar, N., Aksoy, L., & Malkoc, S. A. (2004). Embedding brands within media content: The impact of message, media, and consumer characteristics on placement efficacy. In L. J. Shrum (Ed.), The psychology of emtertainment media:
Blurring the lines between entertainment and persuasion (pp. 99-116). Mahwah, NJ: Lawrence Erlbaum.
Brennan, I, dubas, K. M. & Babin, L. A. (1999). The influence of product-placement type and exposure time on product-placement recognition. International Journal of Advertising, 18, 323-337.
d’Astous A. & Sequin, N. (1999). Consumer reactions to product placement strategies in television sponsorship. European Journal of Marketing, 33(9/10), 896-910.
d’Astous & Chartier (2000). A study of factors affecting consumer evaluations and memory of produce placement in movies. Journal of Current Issues and Research in Advertising, 22(2), 31-40.
Infante, D. A. (1980). The construct validity of semantic differential scales for the measurement of source credibility. Communication Quarterly, 28(2), 19-26.
Ferraro, R. Avery, R. J. (2000). Brand appearances on prime-time television. Journal of Current Issues and Research in Advertising, 22(2), 1-15.
Gaziano, A. C., & McGrath, K. (1986). Measuring the concept of credibility. Journalism Quarterly, 63, 451-462.
Gitlin, T. (2001). Media unlimited. New York: Metropolitan Books.
Gupta, P. B. & Gould, S. (1997). Consumers’ perceptions of the ethics and acceptability of product placement in movies: product category and individual differences.
Journal of Current Issues and Research in Advertising, 19(1), 38-50.
Gupta, P. B. & Lord, K. R. (1998), Product placement in movies: The effect of prominence and mode on audience recall. Journal of Current Issues and Research in Advertising, 20(1), 47-59.
Johnson T. & Kaye, B. K. (2000), Using is believing: The influence of reliance on the credibility of online political information among politically interested Internet users. Journalism and Mass Communication Quarterly, 77(4), 865-879.
Karrh, J. A. (1998). Brand placement: A review. Journal of Current Issues and Research in Advertising. 20(2), 31-49.
Kiousis, S. (2001). Public trust or mistrust? Perceptions of media credibility in the information age. Mass Communication & Society, 4(4), 381-403.
Law, S. & Braun-Latour, K. A. (2004). Product placements: How to measure their impact.
In L. J. Shrum (Ed.), The psychology of entertainment media: Blurring the lines between entertainment and persuasion (pp. 63-78). Mahwah, NJ: Lawrence Erlbaum.
Macdonald, M. (2000). Rethinking personalization in current affairs journalism. In C.
Sparks & J. Tulloch (Eds.), Tabloid tales: Global debates over media standards (pp. 251-266). New York: Rowman & Littlefield.
MacGregor, B. (1997). Live, direct and biased? London: Arnold.
Maslin, J. (1982, November 15). Plugging products in movies as an applied art. New York Times, p. C11.
Meyer, P. (1988). Defining and measuring credibility of newspapers: Developing an index. Journalism Quarterly, 65(3), 567-574.
McCarthy, J. A. (2004). Product placement: The nature of the practice and potential avenues of inquiries. In L. J. Shrum (Ed.), The psychology of entertainment media: Blurring the lines between entertainment and persuasion (pp. 45-62).
Mahwah, NJ: Lawrence Erlbaum.
Nebenzahl, I. D., & Secunda, E. D. (1993). Ethical dimensions of advertising executions.
Journal of Business Ethics, 17(7), 805-815.
Neer, K. (2004). How product placement works. Retrieved November 20, 2005, from http://money.howstuffworks.com/product-placement.htm/ printable
Ong, B. S. (2004), A comparison of product placements in movies and television programs: An online research study. In M. L. Galucian (Ed.), Handbook of product placement in the mass media (pp. 147-170). New York: Best Business Book.
Potter, D. (2001). News for sale. American Journalism Review, 23, 68.
Russell, C. A. (1998). Toward a framework of product placement: Theory propositions.
Advances in Consumer Research, 25, 357-362.
Russell, Cristel A. (2002). Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitude. Journal of Consumer Research, 29(3), 306-318.
Schumann, D. W. (2004). Media factors that contribute to a restriction of exposure to diversity. In L. J. Shrum (Ed.), The psychology of entertainment media: Blurring the lines between entertainment and persuasion (pp. 233-251). Mahwah, NJ:
Lawrence Erlbaum.
Turcotte, S. (1995). ［Gimme a Bud! The feature film product placement agency］.
Unpublished master thesis.University of Texas at Austin.
Wood, W. & Eagly, A. H. (1981). Stages in the analysis of persuasive messages: The role of causal attributions and message comprehension. Journal of Personality and Social Psychology, 40(2), 246-259.
Wood, M., Nelson, M. R., Cho, J., & Yaros, R. A. (2004). Tonight’s top story:
Commercial content in television news. Journalism & Mass Communication Quarterly, 81(4), 807-822.