10.1. Interview Guideline
1. Welcoming the Subject
Welcome and thank you for volunteering for this interview about Twitch Streamer Motivation. I am very interested to hear your valuable opinion on this subject and how it can possibly provide more knowledge to today’s online entertainment industry.
2. Introduction
Good afternoon/Good evening (name & surname). My name is Julian Tirazona, I am 27 years old, and I am currently in Taiwan doing a master’s degree in international communications studies, from which I will hopefully graduate this year. My final thesis is about the study of motivations of Twitch Affiliated Streamers, and this interview is to get firsthand information from you, what drives you to stream on a fixed schedule, or even daily. The discussion will take no longer than an hour and a half to two hours. Keep in mind that I am here to learn from you, I will not be achieving any consensus, but it will just help me gather more in-depth firsthand information. It is important that you give some input relevant to the questions I will be asking.
3. Anonymity
The information you provide is completely confidential, and I will not associate your name or nickname with anything you say in this interview. I understand the
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importance of anonymity and you may refuse to answer any question or withdraw from the interview at any time.
4. Introduce Rules
• There are 16 questions in total prepared however I may need to ask further questions to clarify any doubts that may exist. There are no right or wrong answers to the questions.
• Since typing is slower than actual conversation, please take your time to give longer contributions and more in-depth answers. If you feel like you are not done with your argument, please write ‘…’ at the end.
• You may exit/stop the interview if you feel the need to do so.
• If you have any questions now or after you can always contact me on any social media network.
5. Warm Up
• First, I would like you to introduce yourself, where you’re from, your age, etc, if you’d like to remain anonymous you can use your twitch name, or nickname.
6. Introductory Question
• Now I would like to give you a couple of minutes to think and talk of your experience of how and when you got into Twitch streaming. Are you happy to share that experience?
7. Guiding Questions
• What made you want to take a step further and become a Twitch affiliate?
• What kind of streams do you enjoy doing the most, and why?
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• What do you think about Twitch as a streaming platform? What are some of the upsides and downsides of the platform?
• What are the upsides and downsides of being a Twitch affiliate?
• How do you feel about the people watching you play games as a form of entertainment?
• How do your spectators usually react to your streams?
• What gender are most of your spectators?
• What kind of streams you stream usually attract most attention of viewers, and get you most donations and subscribers? Why do you think that is?
• Why do you willfully and consciously choose to be a streamer?
• How do you feel about making this your everyday job? Do you think this can be your lifetime career?
• What is the happiest experience you have had on stream?
• What, in your opinion, is the key to becoming a successful streamer?
• What suggestions would you give to Twitch to improve the ‘work environment’
and make you further want to stream even more?
8. Concluding Question
• After this discussion, what would you say is the no.1 motivation of Twitch Affiliate Streamers that makes them stream day after day?
Conclusion
I would like to thank you for your participation today, your opinions and input will be an asset to my final dissertation, and to future studies on Live Streaming and
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Twitch. I hope you have found it interesting, if there is anything you are unhappy with please do not hesitate to reach me directly. I would like to remind you that your comments will be anonymous.
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10.2. Codebook 1: Male Codebook
Name Description Sources References
Internal motivators
Codes referring to internal/intrinsic motivations 4 13
Community Motivation
Codes referring to community as a direct motivator of streaming
5 11
Indirect References
Codes referring to community indirectly, not necessarily a reference of motivation
5 23
Enjoyment of Games
Codes referring to enjoyment of playing video games
4 7
Teaching skills
Codes referring to teaching skills/techniques in a game as a streamer
1 1
Monetary Codes referring to money being a main motivator 2 7
Entertainment Codes referring to streaming for entertainment 1 2
Indirect references
Codes referring to money, not necessarily a reference of motivation
3 5
Twitch Benefits Codes referring to benefits Twitch offers to Affiliate streamers
2 5
Gender differences
Codes referring to gender differences in streamers 3 3
External motivators
Codes referring to external/extrinsic motivations 2 3
Gender equal Codes referring to male and female streamers being equal
1 1
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10.3. Codebook 2: Female Codebook
Name Description Sources References
Community Motivation
Codes referring to community as a direct motivator of streaming
5 12
Indirect References
Codes referring to community indirectly, not necessarily a reference of motivation
5 22
Internal motivators
Codes referring to internal/intrinsic motivations 5 7
External motivators
Codes referring to external/extrinsic motivations 3 7
Differences in gender
Codes referring to gender differences in streamers 5 6
Enjoyment of Video Games
Codes referring to enjoyment of playing video games 3 5
Entertainment Codes referring to streaming for entertainment 4 5 Twitch Benefits Codes referring to benefits Twitch offers to Affiliate
streamers
2 3
Indirect References
Codes referring to intrinsic needs, not necessarily a reference of motivation
2 2
Monetary Codes referring to money being a main motivator 1 4 Indirect
References
Codes referring to money, not necessarily a reference of motivation
1 1
Gender Equal
Codes referring to male and female streamers being equal
1 1